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Great stories need 
great editors 
Holly Edgell, Sept. 2014 > Oklahoma Baptist University
What makes something un-readable?
What makes you click? 
Headline 
Photo 
Subject or topic
What makes you click? 
Headline 
Photo 
Subject or topic
F-SHAPE 
IN THIS EYE-TRACK STUDY YOU SEE THAT READERS DON’T GET TO THE END
What is the best way to tell 
the story? 
 Basic info, updated as new developments come 
in 
 “Long-read,” magazine style 
 Fun: e.g. Listicle 
 Basic list 
 Q&A 
 Multimedia > video, audio, photos 
 Interactive
My news editing process 
1. Content, accuracy & style 
2. Story format 
3. Links, resources 
4. Photos and cutlines (captions) 
5. Multimedia, other art? 
6. Headlines and abstract (DEK) 
7. Preview/review
Headlines 
WCPO 
Short headline 
Abstract 
Long headline
Examples 
Basic 
Groupon looks to hire 90 part-time positions 
In-depth 
Sexual assault on campus: Xavier University aims at 
redemption with a strategy tied to Jesuit values 
How-to 
It came from Pinterest 
Listicle: 9 places country music fans can find love for 
Valentine’s Day 
Showcasing multimedia 
Queen City Barrel

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News Editing for the Web

  • 1. Great stories need great editors Holly Edgell, Sept. 2014 > Oklahoma Baptist University
  • 2. What makes something un-readable?
  • 3. What makes you click? Headline Photo Subject or topic
  • 4. What makes you click? Headline Photo Subject or topic
  • 5. F-SHAPE IN THIS EYE-TRACK STUDY YOU SEE THAT READERS DON’T GET TO THE END
  • 6. What is the best way to tell the story?  Basic info, updated as new developments come in  “Long-read,” magazine style  Fun: e.g. Listicle  Basic list  Q&A  Multimedia > video, audio, photos  Interactive
  • 7. My news editing process 1. Content, accuracy & style 2. Story format 3. Links, resources 4. Photos and cutlines (captions) 5. Multimedia, other art? 6. Headlines and abstract (DEK) 7. Preview/review
  • 8. Headlines WCPO Short headline Abstract Long headline
  • 9. Examples Basic Groupon looks to hire 90 part-time positions In-depth Sexual assault on campus: Xavier University aims at redemption with a strategy tied to Jesuit values How-to It came from Pinterest Listicle: 9 places country music fans can find love for Valentine’s Day Showcasing multimedia Queen City Barrel