Newspapers with WordPress
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The document discusses strategies for managing and optimizing multimedia content in a WordPress multisite environment tailored for newspapers and magazines. Key topics include SEO for images and content, media management, author branding, and custom post types, with a strong emphasis on enhancing user engagement through social features and streamlined publishing workflows. It also touches on security measures, hosting options, and the importance of maintaining a tech-savvy development environment.
![The Content
• Can include images, formatted
text, [shortcodes] and links
• SEO is vital to newspapers
• Deep linking starts here
• Can automatically create tags,
excerpts etc.](https://image.slidesharecdn.com/newspaperswithwordpress-120820171223-phpapp01/85/Newspapers-with-WordPress-18-320.jpg)
![[Shortcodes]
• Add programmable content to WordPress editor
• [shortcodes] add powerful content such as stock symbol lookup,
media or data to a website Page or Post
• Allows repetitive tasks to be automated, saving publishing time](https://image.slidesharecdn.com/newspaperswithwordpress-120820171223-phpapp01/85/Newspapers-with-WordPress-36-320.jpg)
Newspapers with WordPress
- 2. Welcome to Sanitizing WP_Query() data requests for multiple table lookup in a WordPress multisite environment
- 3. Running Newspaper Websites with WordPress
- 4. Christopher Ross @thisismyurl http://thisismyurl.com
- 5. Unique Features for Newspapers, Magazines, and Online Newsletters
- 6. Page Types (the theme files)
- 8. Images • Image pages to ensure branding • jQuery can be used to display in when viewed directly Lightbox style popups • Images are part of the stories, • SEO for images is as important as embedded within the Post itself SEO for content • Images can be features, • Images can be watermarked on thumbnails, or feed elements upload • Categories and Taxonomies can • Images will be the hardest part of a have image attachments newspaper site and cost the most
- 9. Images • WordPress allows images to be included in posts • Automatically optimizes images to display properly and resize • Maximum media size can be controlled within the settings control panel
- 10. Feature Images • Allows WordPress to create Hero articles on index pages • Appears on article pages as the highlight • Adds to RSS and ATOM feeds • Appears on Google News
- 11. Fetching the First Image from a Post • Get Image from Post (plugin) for WordPress • Fetches the first image from a post and treats as a Featured Image • Shameless self promotion
- 12. Custom Fields for Images & Media • Add Custom Fields To Media (plugin) for WordPress • Adds fields such as photographer name, url, credit etc.
- 13. The Media Library Editor • Built in image editor for WordPress • Resize, crop, scale, rotate
- 14. Squishing an Image • Yahoo Smush.it (plugin) • Lossless image compression and optimization • Faster loading times, higher customer retention, lower bandwidth costs
- 15. Media Types • Unique theme pages for each media type • Video players, slide shows, galleries, document embeds etc. • Default theme pages for unexpected types
- 16. Single Stories • Stories are stored as Posts in the WordPress database • Unlike Pages, do not have a true hierarchal structure • Have three basic elements; the title, the excerpt, the cotent
- 17. The Title • Titles are generally displayed on Posts as the main heading • Titles influence the Slug but can be overwritten using the Edit option • SEO Slugs (plugin) helps improve your Slugs by removing common words • WP Title Case (plugin) applies formatting standards to titles
- 18. The Content • Can include images, formatted text, [shortcodes] and links • SEO is vital to newspapers • Deep linking starts here • Can automatically create tags, excerpts etc.
- 19. The Excerpt • Powerful SEO tool for helping search engines understand your content • Often appears as the snippet on Google pages, news etc. • Should be used in newspapers as the <meta> description for the page • Used by the RSS and ATOM feeds as the preview
- 20. Tags • Tags are used in WordPress to identify similar content • Plugins allow automatic tag generation based on content • Tags can be manipulated through code or editor • Should be used to help create <meta> keyword tags
- 21. Categories and Taxonomies • Categories are used to sort Posts into a hierarchal data structure • Content in child categories automatically appear in parent categories • Content can be added to multiple categories • Taxonomies allow for custom category development
- 22. Branding the Author • Authors are celebrities, promote them • Include author photos, social links, name etc. • Author photos will appear in Google search results, increasing click through potential
- 23. Date and Time • Story dates matter for SEO value • Define them early, and help Google detect them • Display as Time Ago vs. ‘Geek’
- 24. Deep Linking Your Details • Use Shortcodes or custom coding to display related posts • Link the author’s name to an author archive • Link tags, categories, dates to archive pages • Link content, both internally and externally (External Links to New Window plugin can help)
- 25. Make Your Content Social • Add easy sharing options to Posts directly or with plugins • Allow users to post stories to Facebook and media sites quickly • Email a friend is still one of the most powerful forms of social marketing • Include the ability to print a story
- 26. Commenting and the Community • Add social elements to the quickly with commenting • Threaded messaging encourages debate • Facebook / Twitter login for easier implementation • Cut down on SPAM with Akismet
- 27. Pages • Used for static content with little growth or change • Ideal for copyright notices, terms of use, contact details etc • Can use all features of a Post except Taxonomy and has hierarchal structure • As with all aspects of WordPress, can be removed completely
- 28. Archives • More than just categories • Includes lists of Posts related to the archive • Should use a common Loop for simplicity and display • Each archive can have unique style and layout
- 29. Categories • Traditional hierarchal structure for a site • Can be broken into sections, display only when content is present • Will include all child category results
- 30. Tags • Tags allow for keyword driven archive pages, grouping similar content based on words rather than categories
- 31. Search • Search results work as a standard archive type, but give the customer what they’re looking for • Should notify website owners automatically of common searches • Ad tags can be difficult to generate for search pages
- 32. Authors • Author pages allow you to brand an author • Include photos, descriptions, social media links, latest Tweets, activity, and contact options • Stories can have multiple authors with Co-Author Plus (plugin)
- 33. 404 - Page Not Found • Should rarely appear on a site • When possible redirect to existing content • Brand this page, give popular options • Inform site owner of 404 errors
- 34. Custom Post Types • Adds special options to a standard Post • Classified ads • Used to extend WordPress and • Event manager separate content into unique types • Galleries • Can be added by theme, plugins, or custom code • Business listings
- 35. Navigation Elements • Breadcrumbs • Pagination on archives • Popular, random and related • Table of contents stories • Recent comments • Index of Tags • Being read right now • Sitemap
- 36. [Shortcodes] • Add programmable content to WordPress editor • [shortcodes] add powerful content such as stock symbol lookup, media or data to a website Page or Post • Allows repetitive tasks to be automated, saving publishing time
- 37. Shortcodes for Media • Embedded video such as VideoPress, • Plugins extend which short YouTube, Blip.TV, Daily Motion, Flickr, codes can be included in Vimeo, Ooyala WordPress • Audio streaming, SlideShare, text • With time, anything can be documents, photo galleries built
- 38. API’s & Includes (third party services & plugins)
- 39. Ad Servers • Ad servers can display ads based on geography, tags, categories, visitor habits or a variety of means • Can be a WordPress plugin or a third party service • Should include detailed tracking for sales and marketing
- 40. Newsletter Mailing Lists • Newsletter services such as MailChimp or integrated WordPress newsletters increase customer retention • Daily news digests can be generated using RSS or content from categories • Simplify, automate, and personalize newsletter management
- 41. Event Managers • Plugins allow for rapid event section development • Third party event managers such as EventBrite are easy to integrate
- 42. Working with a Team
- 43. Versioning Control for Developers • SVN, GIT, or Mercurial allow multiple users to contribute to the same project • Allows developers to protect code, and ‘roll back’ to earlier versions • Command line, or graphical clients are available • Source code is archived remotely to offsite, safe locations
- 44. Workflow Setup for Developers Developers Development Test Live Server Server Server dev.yoursite.com test.yoursite.com www.yoursite.com
- 45. Development Standards • WordPress Coding Standards • WP_Debug(), depreciated tags, and coding reviews • Code Poet Quiz
- 46. Content Control for Publishers • WordPress natively supports various levels of users • Custom user levels can be given access to individual post types • WordPress can be turned from a blogging platform to a publishing workflow platform
- 47. Content Control for Publishers • Revision control is built into WordPress • Allows publishers to compare, and restore previous versions
- 48. Content Control for Publishers • Content Calendar
- 49. Content Control for Publishers • Custom Story Status
- 50. Content Control for Publishers • Editorial Comments
- 51. Content Control for Publishers • Editorial Metadata
- 53. Shared Hosting • Very Cost Effective • Caching Plugins • Low Barrier to Entry • Streamlined Code to Optimize Site • Limited Bandwidth & CPU Power • Good Starting Point
- 54. Dedicated Virtual Hosting • Scalable • Required skilled system administrator • Powerful access to operating system • Costs can be controlled • Extremely customizable • Growth
- 55. Full Server • Full access to the • Expensive, high barrier hosting computer to entry • Extremely customizable • Requires dedicated technology professional • Flexible, professional hosting • Reliable, scalable
- 56. WordPress VIP • Hosts the biggest sites • Dedicated team, professional services • High cost with exceptional results
- 58. WordPress Security • Limit access to the • Connect using secure admin FTP or protocols • Server level protection • File permissions • Generate secure • Database security passwords
- 59. WordPress Safety • Daily backups • SVN / GitHub for daily backups • Site content plus database content • Plugins
- 60. Social Media • Tweets, Facebook etc can be automated with easy plugins • Sharing content is about more than reproducing the same thing everywhere, make it personal • Don’t forget about LinkedIn, Pinterest, StumbleUpon etc.
- 61. Grammar, Spelling & Presentation • JetPack (plugin) includes a powerful grammar checker • No More Frames (plugin) will prevent websites from loading your content • Hotlink Protection (plugin) will stop sites loading your images
- 62. Unique Challenges • Bandwidth Spikes • Optimized CSS / HTML • CDN Integration • Google News and content distribution • jQuery, Javascript libraries • Community commenting
- 63. Christopher Ross @thisismyurl http://thisismyurl.com