This document discusses measurement system analysis (MSA) and evaluating measurement systems to ensure reliable data collection for process improvement efforts. It introduces the eight-step CPI roadmap and explains why accurate measurements are important. Sources of variation are described, including repeatability, reproducibility, and bias. Conducting a gage R&R study to quantify measurement system variation is recommended so that variation due to the measurement process can be distinguished from natural process variation. The goal is to eliminate measurement system variation and rely on data to make good decisions about process performance and improvement opportunities.