Nicksimon nmdl2015 finalpresentation
- 1. O L D S P I C E D I G I T A L M A R K E T I N G S T R A T E G Y N I C K O L A U S S I M O N
- 2. S O C I A L M E D I A E N G A G E M E N T • Meaningful interactions with customers. • Product and promotion information. • Tone and dictation consistent with intended demographic.
- 3. S O C I A L M E D I A E N G A G E M E N T • Meaningful interactions: -turn regular customers into brand ambassadors -enables a brand to reach out to our customers and help them with their decisions or fix mistakes -provide a platform for one-to-many or many-to-many conversations • Product referrals: -help people become comfortable with our products and how we do business -give the customer reinforced meaning behind decisions • Consistent tone and dictation: -helps clients feel like they can open up to you -makes clients open to asking the questions they want to know
- 4. B L O G S E R I E S • Produced with the launch of a product, or monthly on a top selling product if a new product hasn’t come out yet. • Features style tips inline with Old Spice products. • Features fresh, original content that excites readers.
- 5. B L O G S E R I E S • Key topics for blog: -is intended to give the reader an overview of Old Spice’s newest products or old products that are still hot -is used to increase sales and customer curiosity about new products. • Blog can also include: -facial shaving styles and techniques regarding facial trimmers -hair style techniques possible using Old Spice hair products. • Overall: -fresh and original content will always be mandatory for any blog entry -a healthy mix of products and style tips creates a blog that markets, but put Old Spice at the leading edge for fashion tips.
- 6. V I D E O S E R I E S • Eye-catching, informative and up-beat videos designed to sell new products. • All videos submitted to YouTube and shared among all social media platforms. • Focused on product promotion and style tips.
- 7. V I D E O S E R I E S • Social media sharing: -videos will be shared across all social media platforms to increase visibility • Video content: -promoting Old spice products is the highest priority -establishing Old Spice as a leader in style trends and hair fashion tips. • Tone: -videos will not be professional, rather, they will be informative, up-beat, and attention-catching -keeping the current commercial style but making it more informative
- 8. G O O G L E A D W O R D S • Designed to control major keywords, while jumping on newly trending words, product promotion names, and product names. • Will be on a budget, and will have to be conscious of age and gender demographics.
- 9. G O O G L E A D W O R D S • Demographic: teenage boys that are looking to find a great brand to keep up with their personal hygiene - men in their 20's, 30's, and 40's are looking for a great brand that provides timeless scents • Keywords: -main keywords include men, soap, hygiene • Niche keywords: -product names, promotion names • Budget: budget will be restricted to $30,000 daily
- 10. F I N A L O V E R V I E W • A holistic perspective will be required for members who want to join our campaign, whether that be the inbound or outbound marketing team. • Positive interactions fuel our campaign and create life long customers and hopefully some brand ambassadors. • The inbound marketing team will focus on producing original content and interacting with people over social media, blog, and the website. • The outbound marketing team will focus on video production, strategizing trending keywords, and making the most out of obvious keywords that should be covered as well. • When we add new people to the team they must understand the male and female market of Old Spice; the minds of the men looking for great products for themselves and the minds of the women who purchase these products for their men. For this reason we will assemble a diverse team of open-minded men and women to market Old Spice.