Notable social media fails and lessons learned
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The document provides guidelines on effective Twitter usage and social media management from David Strom. It emphasizes the importance of following relevant people, avoiding excessive personal updates, and steering clear of controversial topics like politics and religion. Additional advice includes thinking carefully before tweeting and using social management tools to enhance engagement.
Notable social media fails and lessons learned
- 1. Spark Twitter do’s and don’ts • David Strom • Dec 2021 • Find these slides here: http://slideshare.net/davidstrom
- 2. My 4 careers • Professional photographer (age: 21) • DC policy analyst • IT end-user PC support • Tech journalist
- 4. Job crafting • Creating tasks to make your job more interesting, do the job you want in your next promotion • Changing your mindset, responsibilities and work attitudes • Figure out your mentors and collaborators
- 9. 9
- 10. 10 But who really is “the real Shaq” http://strominator.com
- 18. 18 Key Twitter To-dos • Follow the right people in your area/community • Don’t get too caught up in tweeting your every movement • Look at what businesses that you care about are doing with it • Use it to start conversations with people you want to get to know • Don’t take yourself too seriously http://strominator.com
- 20. 20 http://strominator.com "Sad to hear of the passing of Sayyed Mohammad Hussein Fadlallah.. One of Hezbollah's giants I respect a lot. #Lebanon"
- 21. 21 How to get arrested for your tweets and pay thousands in fines http://strominator.com
- 23. Another no-no: keep politics, religion and sex out 23
- 24. http://strominator.com 24 3/11, he Tweeted 10 jokes making fun of the Japanese after the tsunami – AFLAC fired him as their rep
- 32. Some lessons learned • Think twice (or more) before you tweet • Do you want your mom (or teacher) to read this? • Stay away from sex, religion, and politics – even on your personal accounts • Know what time of day/week to tweet for best responses • Listen more than post to develop your voice • Use social management tools
- 33. http://strominator.com 33 Some other No-nos • Don’t put non-professional items in your status updates anywhere once you start your business • Don’t obsess about the number of connections and build them slowly over time • Really, steer clear of politics, esp. now
- 34. Understand FB privacy settings
- 36. Pay attention!
- 39. (c) David Strom Inc. http://strominator.com 39 David Strom, david@strom.com Blog: strominator.com These slides can be found here: http://slideshare.net/davidstrom