Spark Twitter fails Nov2022
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The document discusses the decline of Twitter and other social media platforms, emphasizing lessons learned from its usage and notable failures. It provides advice on effective social media engagement, including what to post and how to manage personal and professional boundaries. Various strategies and tools for social media management are also highlighted.
Spark Twitter fails Nov2022
- 1. Spark Twitter: The beginning of the end • David Strom • November 2022 • Find these slides here: http://slideshare.net/davidstrom
- 3. Results of social media poll • Which social media network do you use the most currently? • Which social media network do you anticipate using the most for your new business?
- 4. Today’s lesson • The demise of Twitter • Other notable failures • How to listen better • Lessons learned, dos and don’ts • Moving beyond Twitter: Snap, Mastodon
- 5. This is the real reason we in this mess
- 6. The demise of Twitter: from town square to town dump • Went online in 2006 • Strom joins up in 2008 • Media assignment editor in 2010, along with the global town square (Arab Spring) • The place for shaming in 2012 and Verified Checkmark first put in place • Elon begins his crusade in early 2022, FTC fines Twitter $150M for security violations • Elon continues to be Chief Troll
- 14. Recognize any of these fails?
- 17. The James Corden Restaurant Drama Keeps Getting Worse The latenight host has been banned, un-banned and maybe banned again from popular Soho eatery Balthazar for being rude to the staff.
- 21. This 2021 documentary features commentary by Monica Lewinsky
- 23. Some lessons learned • Think twice (or more) before you post anything • Do you want your mom (or teacher) to read this? • Stay away from sex, religion, and politics – even on your personal accounts (sorry Elon!) • Know what time of day/week to post for best responses • Listen more than post to develop your voice • Use social management tools
- 24. 24 Key social media to-dos • Follow the right people in your area/community • Don’t get too caught up in tweeting your every movement • Look at what businesses that you care about are doing with it • Use it to start conversations with people you want to get to know • Don’t take yourself too seriously http://strominator.com
- 25. http://strominator.com 25 Some other No-nos • Don’t put non-professional items in your status updates anywhere once you start your business • Don’t obsess about the number of connections and build them slowly over time • Really, steer clear of politics, esp. now
- 29. Twitter protection strategies • Examine the account name, photo and handle and make sure they make sense • Verify the account age, past tweets/interactions. Lack of history should be suspicious • Be skeptical when asked for money.
- 31. Beyond Twitter
- 33. Pay attention!
- 37. (c) David Strom Inc. http://strominator.com 37 David Strom, david@strom.com Blog.strom.com These slides can be found here: http://slideshare.net/davidstrom