Nowtom
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1) Japan has rapidly adopted new mobile technologies like mobile wallets, with over 35 million users, driven by promotions, coupons and games. 2) Virtual 3D communities and QR code integration show how mobile is enhancing commerce and communication. 3) Both Japan and Finland modernized from non-technological countries pre-WW2 to become dominant in mobile adoption in the last decade, with lessons to be learned from Nokia's fall.
Nowtom
- 1. Now That’s What We Call Tomorrow March 2011 1
- 2. JAPAN Like Godzilla, it emerged from 2
- 4. … and lace! 4
- 7. Ouch! 7
- 8. Not hard to guess? 8
- 9. Osaifu Keitai Near field mobile wallet 35M+ users Adoption driven by promo/coupons/games etc 9
- 10. Virtual 3D community mCommerce, QR code integrated 10
- 11. MORE LACE Klein Dytham Tokyo www.klein-dytham.com 11
- 12. CRISIS CREATIVE Japan explains Fukushima to children … 12
- 13. CULTURE Culture, society & mobile society From a digital age to a connected age 13
- 14. Japan & Finland Effortless flair for elevating the simple to the sublime 14
- 15. FINLAND Like Japan, pre-WW2 non-technological country Dominated mobile in last decade 15
- 16. NOKIA 2011 Lessons from a fallen giant 16
- 17. The bigger you are, the harder you fall Nokia driven by “repetition”and “customisation” of aging O/S, and dictated by operators who thought they knew what users wanted, instead of giving everyone “something new!” 17
- 18. Hardware is the service Japanese & Nokia great at hardware (but poor at services). Apple dominate with digital services. Rush to follow. Less “differentiation” across mobile than 10 years ago. 18
- 19. ADVERTISING Driven by “repetition”, and “customisation” of messaging/media, instead of “something new!” 19
- 20. 60% of time spent on smartphones is NEW activity. 20
- 21. NEW ACTIVITY 10 minutes (12%) 40 minutes (47%) • Web/Web Apps • Maps • Games • Social • Utilities • etc • Phone • Skype • Messages • eMail 27 minutes (32%) 7 Minutes (9%) Source: KPCB KleinerPerkins 2011 21
- 22. The DECADE Ahead 22
- 23. Contextual UI Windows Phone 7 first bold step in this direction First Generation Contextual UI “Metro” (vision from 2004) Smallest current market share (<6%) 23
- 24. New Experiences Machine 2 machine SIM cards in toasters, traffic lights Connected. Anything. 24
- 25. CREATIVE Advantage 25
- 27. But also BUILD for continuous, deeper CONVERSATION 27
- 28. Text IS the UI Content IS communication 28
- 29. Contextual Experience No “save” button. Create for “interuptable, pausable & continuable”. 29
- 30. Thanks kelly@nowtom.com 30