Exponential design
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Design Group Italia emphasizes the evolving nature of design, focusing on the integration of technology and human behavior. The document argues that modern design must create connected, proactive objects that anticipate user needs, reflecting a shift from traditional shapes and pixels to shaping product behaviors and communities. It also highlights the importance of considering cultural context and the role of advanced technology in shaping our expectations and interactions.
Exponential design
- 1. © DESIGN GROUP ITALIA Leandro Agro: IxD /UX | IoT Exponential Design www.designgroupitalia.com 301116
- 2. © DESIGN GROUP ITALIA WHO FRONTIERS TOK.tv SRLABS JOINPAD Leandro Agro: IxD /UX | IoT Leandro Agrò L@dgi.is www.designgroupitalia.com
- 3. © DESIGN GROUP ITALIA © DESIGN GROUP ITALIA UX Internet of Things IxD Virtual Assistants Eye-‐Tracking Usability Mobile & Wearable AR/VR Natural / EmoRonal UI ‘97 ‘00 ‘08 ‘06 ‘04
- 4. © DESIGN GROUP ITALIA © DESIGN GROUP ITALIA WE ARE DESIGN GROUP ITALIA We work with small and big companies, government, NGO, on all con:nents
- 5. © DESIGN GROUP ITALIA <15 MIN
- 6. We are the consequence of the technologies we use.
- 7. We are the stories we tell, and the consequence of the tools we use.
- 8. S.O. BEHAVIOURS A.I. The more advanced the technology we use is, the more relevant the human factor becomes
- 9. CARS HEALTH HOME
- 10. © DESIGN GROUP ITALIA EXPONENTIAL TIMES 1. DESIGN | 2. D_TECH | 3. D_MIND
- 11. © DESIGN GROUP ITALIA 1. DESIGN
- 13. Memphis, 1981-‐87 Macintosh, 1984 Ego Centric User Centric
- 14. Memphis, 1981-‐87 Macintosh, 1984 1937 Alan Turing develops the theory of compuRng machine 1963 Douglas Engelbart invents the first computer mouse 1965 Andries van Dam and Ted Nelson coin the term “hypertext" 1969 ARPA goes online, connecRng four U.S. universiRes 1975/76 MICROSOFT / APPLE 1982 The word “Internet” is used for the first Rme. 1984 DNS is born /William Gibson coins the term “cyberspace.” 1990 Tim Berners-‐Lee invented WWW 1994/95 YAHOO, AMAZON, EBAY 1998 GOOGLE 2001 WIKIPEDIA 2005 YOUTUBE 2007 iPhone User Centric
- 15. © DESIGN GROUP ITALIA © DESIGN GROUP ITALIA “Design isn't just about shapes or pixels anymore. Design is the process that shapes product behaviours, communi:es, companies and -‐ in the end -‐ builds new worlds.”
- 16. © DESIGN GROUP ITALIA 2. DESIGN & TECH
- 19. Il Software cambia tutto
- 20. Il Software cambia tutto So5ware changes everything
- 21. Over the last 10 years, we have dramatically evolved our habits
- 25. Why did Nokia fail? “I wasn’t a software guy.” (Jorma Ollila, former CEO, NOKIA) The smartphones we keep in our pockets are just empty shells. The software we install that provides them their true shape.
- 26. © DESIGN GROUP ITALIA © DESIGN GROUP ITALIA
- 27. © DESIGN GROUP ITALIA It is the Design of So5ware changes everything.
- 28. © DESIGN GROUP ITALIA 3. DESIGN & MIND
- 29. © DESIGN GROUP ITALIA To be connected is the “natural state of mind” for any object
- 30. © DESIGN GROUP ITALIA People’s expectaRons are shaped by consumer technologies.
- 31. © DESIGN GROUP ITALIA Technologies are shaping us through the connected (cogniRve) devices we are using.
- 32. © DESIGN GROUP ITALIA Cognitive tools Mental model
- 33. © DESIGN GROUP ITALIA Cognitive tools Mental model We are the consequence of the technologies we use.
- 34. © DESIGN GROUP ITALIA It is obsolete to design objects that simply wait unRl their bujons have been pressed. We should design connected, social and proacRve objects intelligent enough to parRally predict user’s needs according to the context. A.I.
- 35. From Blackberry to SLACK Companies are more permeable to grassroots technologies. This has an impact on Corporate hierarchies and organizations in general.
- 36. From Interaction to pair conversation
- 38. “AI is the future of IT” …and probably also part of the future of Design
- 39. © DESIGN GROUP ITALIA KK: Keep in mind “what technology wants…”
- 40. POSIZIONAMENTO ERRATO (B2B vs B2B) FALSA REALTA’ AUMENTATA BASSA ACCETTABILITA’ SOCIALE ERRATA ERGONOMIA Sergey Brin Technology and money are systematically insufficient.
- 41. TAM TAM TALKS Stewart Brand Cultural Acceptability Any technology (or product) can only be successful in its time.
- 42. • Identity • Motivation • Technology • Relation • Trust • Culture • Time • Behaviors • Space • Intelligence
- 43. Any sufficiently advanced technology is indistinguishable from… magic. POLITICS ORGANIZATIONS CULTURE Arthur C. Clarke
- 44. © DESIGN GROUP ITALIA UX Internet of Things IxD Virtual Assistants Eye-‐Tracking Usability Mobile Wearable AR/VR Natural / EmoRonal UI ‘97 ‘00 ‘08 ‘06 ‘04 “Design isn't just about shapes or pixels anymore. Design is the process that shapes product behaviors, communiRes, companies and builds new worlds.”
- 45. © DESIGN GROUP ITALIA Leandro Agrò L@dgi.is Grazie. Infuse HUMANITY into everything (or everything will evolve without it)