Nucor Case Presentation
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The company engages in primary activities like inbound logistics of raw materials from subsidiaries, operating plants close to customers, and outbound logistics support through its logistics fleet. It uses in-house sales force and contracts for marketing and sales. Support activities include increasing capacity through capital expenditures, maintaining an egalitarian structure, localized infrastructure, cost-saving HR policies using non-unionized labor, and developing technologies through its subsidiaries and innovations.
Nucor Case Presentation
- 2. Primary Activities Inbound Logistics • Raw Materials from wholly owned subsidiaries • DRI • Recycled scrap steel Operations Outbound Logistics • Plants located close to customers • DJJ logistics support and railcar fleet Marketing and Sales • In-house sales force • Contract customers • Month to month customers • Local Services
- 3. •Capacity increases •Acquisitions and Capital Expen •Egalitarian organizational structure •Localized Infrastructure •HR and compensation policies support efficiency, productivity, cost saving, innovation •Non unionized labor •Valuable employee knowledge HR Management •Disruptive technologies •Leapfrog technological innovations •Castrip process technology Tech Development •Raw Materials sourced through vertical integration •Acquiring cost saving subsidiaries •DJJ •Trinidad DRI Plant Procurement Support Activities
- 4. Value Chain Analysis Summary