LEAN UX ROUNDTABLE - INTRODUCTION- NYCCHI EVENT, APRIL 2012, NYC
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The Lean UX Roundtable held in April 2012 in NYC focused on the evolving practices of user experience (UX), particularly the implementation of 'lean' UX methods influenced by the lean startup movement. A diverse panel of UX experts discussed the definitions, differences from agile UX, and practical applications of lean UX methodologies, emphasizing the need for tailored approaches rather than a one-size-fits-all solution. The event also highlighted upcoming workshops and the 2012 User Experience Awards, organized by NYC-CHI, the city's oldest UX group.
![8 LEAN UX ROUNDTABLE, APRIL2012NYC
HOW DOES UX FIT INTO LEAN
STARTUP?
•ERIC RIES LEAN STARTUP: 1 MENTION ON P.90
“...TRADITIONAL APPROACHES SUCH AS INTERACTION DESIGN OR
DESIGN THINKING ARE ENORMOUSLY HELPFUL... MANY OF THESE
APPROACHES ARE... ITERATIVE, USING TECHNIQUES SUCH AS RAPID
PROTOTYPING AND IN-PERSON CUSTOMER OBSERVATIONS TO
GUIDE DESIGNERS’ WORK. YET BECAUSE OFTHE WAY DESIGN
AGENCIESTRADITIONALLY HAVE BEEN COMPENSATED, ALL
THIS WORK CULMINATES IN A MONOLITHIC DELIVERABLE
TOTHE CLIENT. ALL OF A SUDDEN,THE RAPID LEARNING
AND EXPERIMENTATION STOPS...THIS IS AN UNWORKABLE
MODEL. NO AMOUNT OF DESIGN CAN ANTICIPATETHE
MANY COMPLEXITIES OF BRINGING A PRODUCTTO LIFE IN
THE REAL WORLD....
[SO] A NEW BREED OF DESIGNERS IS DEVELOPING BRAND-
NEWTECHNIQUES UNDERTHE BANNER OF LEAN UX.THEY
RECOGNIZETHATTHE CUSTOMER ARCHETYPE IS A
HYPOTHESIS, NOT A FACT. THE CUSTOMER PROFILE SHOULD BE
CONSIDERED PROVISIONAL UNTIL THE STRATEGY HAS SHOWNVIA
VALIDATED LEARNINGTHAT WE CAN SERVE THIS TYPE OF CUSTOMER](https://image.slidesharecdn.com/nycchi-introtoleanux-april2012-130830155746-phpapp01/85/LEAN-UX-ROUNDTABLE-INTRODUCTION-NYCCHI-EVENT-APRIL-2012-NYC-8-320.jpg)
LEAN UX ROUNDTABLE - INTRODUCTION- NYCCHI EVENT, APRIL 2012, NYC
- 1. 1 LEAN UX ROUNDTABLE, APRIL2012NYC NYC-CHI - LEAN UX ROUNDTABLE APRIL 11 2012, NYC LEANUXROUNDTABLE.EVENTBRITE.COM @OGILVYONE WORLDWIDE ORGANIZED BY:
- 2. 2 LEAN UX ROUNDTABLE, APRIL2012NYC CONTEXT As user experience evolves, new practices and techniques come into vogue. At the forefront of UX today are "Lean" and Agile UX methods and approaches. "Lean UX" has become a buzz term that has grown out of the Lean Startup movement, which is based on the Lean philosophy of Steve Blank and Eric Ries (see Eric Ries' book, Lean Startup). There's just one problem with Lean UX- what is it exactly, and how can it be implemented well? How does one approach "Lean" as an agency, a startup, a Fortune 100? It turns out there are a lot of interpretations of Lean UX in practice, and that a one-size-fits-all methodology may not be the answer. This diverse panel of Lean UX forerunners and practitioners will attempt to address these thorny questions. Panelists will spend a few minutes defining Lean UX on their own terms, including how Lean UX is similar and/or different from Agile UX.Thereafter, panelists will spend 10-15 minutes digging into the nitty-gritty implementation details of how they are practicing Lean UX on a day-day level for company and client projects.
- 3. 3 LEAN UX ROUNDTABLE, APRIL2012NYC PANELISTS-1 -(Myself) Beverly May, NYC-CHI President (Moderator): Beverly is the 2012 NYC-CHI President and the Founder & President of Oxford TechnologyVentures, a boutique product strategy and User Experience consulting firm in NYC. Oxford TechnologyVentures is the organizer of the User Experience Awards - which is accepting submissions now through May 1! - OTV will also be hosting a "Test My App" informal user research, testing and feedback workshop on April 28! @OxfordTech - Jonathan Berger, Pivotal Labs; Jon is Engineering Manager and Designer at Pivotal Labs in NYC. He has held multiple roles as a UI Designer, Developer and Producer over the last several years, and also helped organize StartupCamp, BarCamp and FashionCamp. Jon has a Masters' in Media Studies from the New School. @jonathanpberger - John Jarosz,Thoughtworks: John earned a B.A. in Digital Media Studies from the University of Denver and an M.S. in Human Computer Interaction from DePaul University. He has extensive experience with user research, product management, and consulting. John is currently an experience design consultant at ThoughtWorks. He leads agile product design projects across multiple industries such as healthcare, pharmaceuticals, finance and media. @john_jarosz and feedback workshop on April 28! @OxfordTech - Geoff Brown, IDEO: Geoffrey is an Interaction Design Lead at IDEO in NYC. IDEO is a prolific worldwide design & innovation firm that practices human centered design. Geoff has worked as a graphic and interactive designer for over seven years @geoffbrown NOTE: John can not attend.
- 4. 4 LEAN UX ROUNDTABLE, APRIL2012NYC PANELISTS- 2 - Dan Kawasaki, Ogilvy: Dan is Parner and Director of UserExperience at OgilvyOne. Dan has been in senior UX roles at OgilvyOne for over 6 years and has been at the forefront of designing and producing interactive applicaitons and interfaces since the early 1990s. Dan also has a Masters Degree from the saInteractive Telecommunications Program (ITP) at NYU. @DanSempai - Anders Ramsay, Independent Agile UX Coach: Anders is a User Experience Designer, Product Strategist, and Agile Coach. Since designing and building his first commercial website in 1997,Anders has been leading the product strategy and design of user experiences for both consumer-facing and enterprise applications, at everything from boutique agencies to multi-nationals.Anders is currently an independent User Experience Designer and Agile UX Coach, and he also has a book in progress, "Designing with Agile," which provides non-technologists, such as interaction designers and information architects, with a path for adopting Agile practices and becoming valuable and thriving members of Agile teams. @AndersRamsay - (NEW) Josh Seiden, Proof & LUXr: Josh is a UX designer and a founding partner of Proof, the product innovation studio.At Proof, he combines lean processes with strategy, design, and technology to help clients launch new digital product businesses with less risk, more speed, and a higher win rate. Josh is also the NYC Program Director for LUXr, the Lean User Experience Residency. Prior to this, Josh was responsible for the design group at Liquidnet, an institutional brokerage. He was a founding board member and past President of the Interaction Design Association (IxDA.) @jseiden
- 5. 5 LEAN UX ROUNDTABLE, APRIL2012NYC SUPER-FAST BACKGROUND FIRST, WHAT IS “LEAN (STARTUP)”, “AGILE” ? THEN, WHAT IS “LEAN UX”, “AGILE UX” ?
- 6. 6 LEAN UX ROUNDTABLE, APRIL2012NYC WHAT IS “LEAN” (STARTUP)? A PHILOSOPHY / SET OF PRINCIPLES FOR LAUNCHING SUCCESSFUL STARTUPS & NEW PROJECTS BASED ONTHE IDEAS OF ERIC RIES & STEVE BLANK (NOW WILDLY POPULAR!)
- 7. 7 LEAN UX ROUNDTABLE, APRIL2012NYC SELECT LEAN STARTUP 101 •OFFER PRODUCTS/ SERVICESTHAT CUSTOMERS ARE WILLINGTO PAY FOR •STARTUP: SEARCH FOR A REPEATABLE & SUSTAINABLE BUSINESS MODEL •VALUE, BUSINESS TYPE & GROWTH HYPOTHESES •VALIDATED LEARNING •BUILD > MEASURE > LEARN FEEDBACK LOOP •HYPOTHESIS > PREDICTION >TEST PREDICTION > •MVP • RESOURCE EFFICIENCY IN LEARNING EARLY BUSINESSVALIDATION BY BUSINESS LEADS
- 8. 8 LEAN UX ROUNDTABLE, APRIL2012NYC HOW DOES UX FIT INTO LEAN STARTUP? •ERIC RIES LEAN STARTUP: 1 MENTION ON P.90 “...TRADITIONAL APPROACHES SUCH AS INTERACTION DESIGN OR DESIGN THINKING ARE ENORMOUSLY HELPFUL... MANY OF THESE APPROACHES ARE... ITERATIVE, USING TECHNIQUES SUCH AS RAPID PROTOTYPING AND IN-PERSON CUSTOMER OBSERVATIONS TO GUIDE DESIGNERS’ WORK. YET BECAUSE OFTHE WAY DESIGN AGENCIESTRADITIONALLY HAVE BEEN COMPENSATED, ALL THIS WORK CULMINATES IN A MONOLITHIC DELIVERABLE TOTHE CLIENT. ALL OF A SUDDEN,THE RAPID LEARNING AND EXPERIMENTATION STOPS...THIS IS AN UNWORKABLE MODEL. NO AMOUNT OF DESIGN CAN ANTICIPATETHE MANY COMPLEXITIES OF BRINGING A PRODUCTTO LIFE IN THE REAL WORLD.... [SO] A NEW BREED OF DESIGNERS IS DEVELOPING BRAND- NEWTECHNIQUES UNDERTHE BANNER OF LEAN UX.THEY RECOGNIZETHATTHE CUSTOMER ARCHETYPE IS A HYPOTHESIS, NOT A FACT. THE CUSTOMER PROFILE SHOULD BE CONSIDERED PROVISIONAL UNTIL THE STRATEGY HAS SHOWNVIA VALIDATED LEARNINGTHAT WE CAN SERVE THIS TYPE OF CUSTOMER
- 9. 9 LEAN UX ROUNDTABLE, APRIL2012NYC SO HOW DOES UX FIT IN? CONT’D •STEVE BLANK 4 STEPS: DOES NOT DISCUSS •STEVE BLANK OWNER’S MANUAL:TEACHES UX BASICSTO ENTREPRENEURS - WITHOUT CALLING IT “UX” •GOOTB (ETHNOGRAPHY) •USER RESEARCH IN MANY FORMS (SURVEYS, INTERVIEWS, OBSERVATION, FEEDBACK) •TESTING •METRICS ANALYSIS •PROTOTYPING & WIREFRAMING •PERSONAS & ARCHETYPES • USER STORY & SCENARIO-DRIVEN DEVELOPMENT
- 10. 10 LEAN UX ROUNDTABLE, APRIL2012NYC LEAN STARTUP = UX BEST PRACTICES, APPLIEDTO BUSINESS/ PRODUCT STRATEGY & MANAGEMENT BEV’S PERSONAL HYPOTHESIS
- 11. 11 LEAN UX ROUNDTABLE, APRIL2012NYC OTV: PRODUCT STRATEGY, UX & IA FOR CLIENTS- UX DELIVERABLES SERVICES MODEL MINIDATES 2011- WHAT WE DID: WIRES & LOTS OF RESEARCH WHAT WE DIDN’T DO: ”CONCIERGE MVP” COMPLEXITIES: LEVEL OFVALIDATION (AGILE 2012) KEY Q:WHERE DO UX PROFESSIONALS FIT IN? OUR IN-HOUSE CASE STUDY
- 12. 12 LEAN UX ROUNDTABLE, APRIL2012NYC QUESTIONS FORTHE PANELISTS ANSWERTHE Q: "WHAT IS LEAN UX?" - HOW DOES IT DIFFER (OR DOES IT DIFFER) FROM AGILE UX? - HOW IS IT NEW/DIFFERENT FROM TRADITIONAL UX METHODS? -WHAT DOES THE TEAM/ORGANIZATIONAL STRUCTURE AND PRODUCT DEV. PROCESS NEEDTO LOOK LIKE TO SUPPORT LEAN UX? - ARE THERE CASES WHEN LEAN UX IS NOT APPROPRIATE? IF SO,WHEN? -WHAT'STHEVALUE OF THIS APPROACH? DISCUSS HOWYOU PRACTICE LEAN UX & WHY/HOW/IFTHIS APPROACH IS DIFFERENT
- 13. 13 LEAN UX ROUNDTABLE, APRIL2012NYC AND NOW... OTHER PANELISTS! - JONATHAN BERGER - JOHN JAROSZ - DAN KAWASAKI - ANDERS RAMSAY - JOSH SEIDEN
- 14. 14 LEAN UX ROUNDTABLE, APRIL2012NYC TIME FOR Q&A! - Beverly May - JONATHAN BERGER - JOHN JAROSZ - DAN KAWASAKI - ANDERS RAMSAY - JOSH SEIDEN
- 15. 15 LEAN UX ROUNDTABLE, APRIL2012NYC THANKSTO OUR SPONSOR OGILVYONE WORLDWIDE IS ARGUABLYTHE LARGEST DIRECT MARKETING AND INTERACTIVE MARKETING NETWORK INTHE WORLD. OGILVYONEWORLDWIDE WAS ESTABLISHED IN 1972 AND HAS NEARLY FOUR DECADES OF EXPERIENCE. OGILVYONE -WORLDWIDE.COM
- 16. 16 LEAN UX ROUNDTABLE, APRIL2012NYC ABOUT NYC-CHI NYCCHI ISTHE NYC CHAPTER OF SIG-CHI, (SPECIAL INTEREST GROUP – COMPUTER HUMAN INTERACTION) PART OFTHE ACM. WE'RETHE LARGEST AND OLDEST UX GROUP IN NYC,WITH OVER 1800 MEMBERS. JOIN OUR MAILING LIST AT TECH.GROUPS.YAHOO.COM/GROUP/NYCCHI
- 17. 17 LEAN UX ROUNDTABLE, APRIL2012NYC UPCOMING EVENT NYC-CHI IS A PARTNER INTHE 2012 USER EXPERIENCE AWARDS REMINDER!THE DEADLINE FOR SUBMITTINGYOUR PROJECTTOTHE 2ND ANNUAL UX AWARDS IS FAST APPROACHING! SUBMIT BY MAY 1 2012 AT USEREXPERIENCEAWARDS.COM