Enterprise ux
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The document presents a discussion by Louis Elfman on the importance of user experience (UX) in enterprise environments, emphasizing the need to engage with stakeholders and the challenges of legacy products. Key points include strategies for working with different types of product managers and finding users, highlighting the significance of data in building stakeholder support. It concludes with a successful case study demonstrating the impact of effective UX on reducing operational calls significantly.
![“[Product managers]
represent the voice of
the customer.”
Tomer Sharon - “It’s Our Research”](https://image.slidesharecdn.com/enterpriseux-150817163554-lva1-app6892/85/Enterprise-ux-32-320.jpg)
Enterprise ux
- 1. Enterprise UX Why and How Presented by Louis Elfman – CoreLogic Innovations Lab Presented by Louis Elfman – Design Lead @ CoreLogic Innovations Lab
- 4. What is Enterprise? • B2B • Gov’t • Healthcare • etc
- 7. Why Enterprise? • Heart • Mind
- 8. Why Enterprise? • Heart • Mind Wallet
- 10. Top 10 Tech Salaries
- 11. (UX isn’t on the list) Top 10 Tech Salaries
- 19. $48.3bn invested in startups in 2014
- 20. Over 1/4 of that was in Enterprise startups
- 23. Agenda
- 24. 1. How to work with Enterprise stakeholders Agenda
- 25. 1. How to work with Enterprise stakeholders 2. Legacy Products Agenda
- 26. 1. How to work with Enterprise stakeholders 2. Legacy Products 3. Finding Users Agenda
- 27. 1. How to work with Enterprise stakeholders 2. Legacy Products 3. Finding Users Agenda
- 28. 2 types of Product Managers
- 29. 1. Have worked with UX before 2. Not so much 2 types of Product Managers
- 30. If they’ve never worked with UX…
- 31. Tomer Sharon - “It’s Our Research”
- 32. “[Product managers] represent the voice of the customer.” Tomer Sharon - “It’s Our Research”
- 33. If they’ve never worked with UX:
- 34. If they’ve never worked with UX: 1. Evangelize – Sell them on UX
- 35. Design Value Index Good Design Drives Shareholder Value Design-conscious companies made 219% more $$$
- 36. If they’ve never worked with UX: 1. Evangelize – Sell them on UX
- 37. If they’ve never worked with UX: 1. Evangelize – Sell them on UX 2. Make them part of research
- 38. “Getting stakeholder buy-in for research is usually the first challenge they mention." Tomer Sharon - “It’s Our Research”
- 39. If they’ve never worked with UX: 1. Evangelize – Sell them on UX 2. Make them part of research
- 40. If they’ve never worked with UX: 1. Evangelize – Sell them on UX 2. Make them part of research 3. Support all of your claims with data
- 42. Data > opinions
- 43. If they have worked with UX (but it’s new to org):
- 44. If they have worked with UX (but it’s new to org): 1. Partner with your PM
- 45. If they have worked with UX (but it’s new to org): 1. Partner with your PM 2. Be patient and proactive
- 46. If they have worked with UX (but it’s new to org): 1. Partner with your PM 2. Be patient and proactive 3. Be very visible with research results Remember data > opinions
- 47. 1. How to work with Enterprise stakeholders 2. Legacy Products 3. Finding Users Agenda
- 49. Legacy products
- 50. Legacy products 1. Build a clear vision of what it could be
- 51. OMG bast prdouct evar
- 52. Legacy products 1. Build a clear vision of what it could be
- 53. Legacy products 1. Build a clear vision of what it could be 2. Immediate need vs. long-term vision
- 54. Current product
- 58. Legacy products 1. Build a clear vision of what it could be 2. Immediate need vs. long-term vision
- 59. Legacy products 1. Build a clear vision of what it could be 2. Immediate need vs. long-term vision a. Build relationships
- 61. 1. How to work with Enterprise stakeholders 2. Legacy Products 3. Finding Users Agenda
- 62. Enterprise users tend to be hyper-specific
- 63. Tips to find users:
- 64. 1. Sales team Tips to find users:
- 65. 1. Sales team 2. LinkedIn Tips to find users:
- 66. 1. Sales team 2. LinkedIn 3. Market research agencies Tips to find users:
- 67. 1. Sales team 2. LinkedIn 3. Market research agencies 4. Go guerrilla Tips to find users:
- 68. A real-world example: O’Reilly Auto Parts Open Enrollment AKA Hell Week
- 69. Hell week:
- 70. Hell week: • Over 60,000 people processed in a week
- 71. Hell week: • Over 60,000 people processed in a week • 20 temps hired
- 72. Hell week: • Over 60,000 people processed in a week • 20 temps hired • Phone systems repeatedly going down
- 74. Outcome:
- 75. Outcome: • 95% reduction in calls
- 76. Outcome: • 95% reduction in calls • 0 temps hired
- 77. Outcome: • 95% reduction in calls • 0 temps hired • System still in place 4 years later
- 82. Q & A
- 83. Thank you! Presented by Louis Elfman – CoreLogic Innovations Lab Presented by Louis Elfman – Design Lead @ CoreLogic Innovations Lab me@louiselfman.com @lelfman