Getting Started Tutorial
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1. The document provides tips for getting started with the social media marketing platform ObjectiveMarketer. It covers how to access the platform, add social media channels, create campaigns, publish posts, use different scheduling options, and perform measurement and stats analysis. 2. Key features highlighted include publishing to multiple accounts simultaneously, adding images/polls/landing pages, scheduling posts one-time or repeatedly, and getting multi-dimensional views of campaign performance across channels and demographics. 3. Support resources are listed at the end for any additional questions.
Getting Started Tutorial
- 1. ObjectiveMarketer Getting Started is EasyPlan – Share – Manage - MeasureMore Updates on: Website | Twitter | Facebook | Blog
- 2. Getting Started Tips Covered Today
- 4. 1. Accessing ObjectiveMarketerGo To: http://app.objectivemarketer.comLogin with credentials provided during registration
- 5. 1. Accessing ObjectiveMarketerWhen you are logged in, you can also access using:OM Bookmarks – Post2OM and OMADD2QUEUEDrag the bookmark from the bottom of the screen to the bookmark bar in your browser.
- 6. 2. Adding Channels – Twitter / FB etc.
- 7. 2. Adding Channels – Twitter / FB etc.ObjectiveMarketer is designed to be channel agnostic, which means new channels can be added when required, with little efforts.ObjectiveMarketer supports the following channels out-of-the-box: Twitter, Facebook, Pages, LinkedIn, Slideshare, YouTube, Ping.fm
- 8. 2. Adding Channels – Twitter / FB etc.To add or edit a channel account: 1. Go To the Admin Tab and select Accounts Menuhttp://app.objectivemarketer.com/site/settings2. Follow the instructions for Account AddNote:You can add multiple accounts. Some OM users have more than 100 Twitter Accounts. You can also set your personal accounts to Private.
- 9. 3. Creating a New Campaign
- 10. A campaign in ObjectiveMarketer, is similar to the folders in your computer, which you create to organize your contents. ObjectiveMarketer campaigns allow you to organize your messages by themes, or by your strategies of communication, so that you can measure the effectiveness at an aggregate level. 3. Creating a New CampaignSome real Campaigns created in ObjectiveMarketer: Product Launch
- 11. Company News
- 12. Weekend Sale Offer
- 13. Best Deals
- 15. From My Blogs
- 16. Week 1st May Campaign Name
- 17. Team Member 1, 2 etcSelect New Campaign from Campaigns Tab 3. Creating a New Campaign Enter the name of the campaign – Like “Webinar Announcement”
- 18. Optionally, set Campaign Goals and Web Analytics Tags3. Creating a New Campaign
- 19. 4. Publishing From ObjectiveMarketer
- 20. Click Dark Orange Post Message ButtonChoose from various publishing selections to post, save or schedule4. Publishing From ObjectiveMarketerYou can: Publish to multiple accounts simultaneously
- 21. Add a Poll
- 22. Add an Image
- 23. Add Tags
- 24. Customize FB Preview
- 25. Add Landing Pages
- 26. Other options, see step 55. Different Scheduling Options
- 27. Choose from various scheduling optionsOne TimeSet it up for publishing at a particular date and time, in future.Repeat Once DailySet a Start Date/Time, an End Date/Time, and fixed time to publish once dailyRepeat Multiple TimesSet start date/time, Repeat Frequency (10 times), Repeat Interval (every 2 hrs)Spread PostSpread multiple messages by pre-defined interval and frequency.Bulk ScheduleSchedule multiple messages simultaneously with free-format criterion for each5. Different Scheduling Options
- 28. HighlightsView your schedule in a calendarSync your calendar with Google Calendar or iCalSave messages as draftsSet QueuesSimple Queues
- 29. Auto-Drip Queues5. Different Scheduling Options
- 30. 6. Measurement and Stats Analysis
- 31. Get Multi-dimensional view of your Campaign PerformanceClick Tracks - CampaignClick Tracks - PostRetweetsFacebook Likes and CommentsMost/Least PopularTrend AnalysisInfluencers/AmplifiersTags Click TrackingChannel Performance Geo-DemographyPoll, Content view AnalysisAnd, more6. Measurement and Stats Analysis
- 32. And, this was just Getting Started! For More Contact us:
- 33. Additional InformationHave more Questions?Visit our Support Portal for FAQs and HowTo’shttp://support.objectivemarketer.comLive chat with us – Visit our website to speak with our support representative.Write to us at support@objectivemarketer.comJoin the Forces! Connect with us on Twitter and Facebook and be a part of the ObjectiveMarketer community