ObjectiveMarketer Introduction
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Objectivemarketer provides a SaaS solution for social media marketing, enabling the distribution of content and measurement of effectiveness across various channels. Launched in 2009, it supports enterprises, from Fortune 500 companies to small businesses, in managing extensive social media initiatives. The platform offers seamless integration with multiple communication channels, robust analytics, and a flexible pricing model, making it suitable for agencies and direct marketers.
ObjectiveMarketer Introduction
- 1. ObjectiveMarketer OverviewSocial Media Marketing Suite Plan – Share – Manage - MeasureMore Information on: Website | Twitter | Facebook | Blog
- 2. IntroductionObjectiveMarketer offers an easy-to-use, SAAS On-Demand solution to distribute contents across multiple social channels, and a comprehensive analytics framework to measure the effectiveness of various initiatives across these channels.Since launch in August 2009, ObjectiveMarketer has served enterprises from Fortune 500, small businesses and their agencies, supporting business use cases, including, management of 100+ assets, 400+ brands and globally served campaigns/audience, to list a few.
- 3. IntroductionEnterprises use ObjectiveMarketer as an integrated platform to manage their end-to-end social media initiativesIntegrated Social Media Management and Marketing Suite
- 4. Business ApplicationObjectiveMarketer forms the Business Layer, which is seamlessly integrated with social media channels, and has the capability to integrate with emails or any other communication channel.The API structure allows for seamless integration with native applications like 2-way data exchange with Omniture, or a Coupon Management System (e.g.). Business ApplicationsUser InterfaceCouponsMobile AppsCampaignsAnalyticsLanding PagesUser ProfilesReportsAPI’sEmail, Twitter, Facebook, YouTube, SlideShare etc.
- 6. Integration
- 8. ManagementKey Capabilities Distribution
- 9. EngagementUse Case: Brand Management
- 10. Direct MarketingKey CapabilitiesComprehensive and Granular: Analytics
- 11. Insights
- 12. ReportingBusiness ModelSAAS Easy-to-use Product
- 13. Multiple Levels of Pricing – best suited for Agencies
- 14. Self-service, Credit Card based Payment System
- 16. Affiliate and Reseller ReadyOther servicesSocial data driven Mashup Sites, and Reports for Direct Marketers and Brand Managers
- 17. Strategic Services, including Campaign Creation and AnalysisFor more information, contact:Amita Paul, Founder/ CEOPhone: 650-587-5185amita@objectivemarketer.com