12. Mission Statements - Bus Man CFE Higher
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Businesses create mission statements to communicate their overall objectives in one paragraph. Mission statements inform employees of a business's plans, attract prospective employees, and are used to attract customers and raise the profile of the organization in the media. The document challenges the reader to analyze example mission statements found online, considering length, inspiring language, and meaningfulness, and identify the best and worst, stating the reasons for the evaluation.
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12. Mission Statements - Bus Man CFE Higher
- 2. Mission Statements Businesses attempt to place their overall objectives (their focus/reason for existing) in one paragraph • Informs employees of the business’s plans • To attract prospective employees • Used to attract customers • Used in the media to raise the profile of the organisation.
- 3. Challenge Google ‘Mission Statements’ Analyse these mission statements - what are the good and bad points of each – consider length of statement, inspiring words, meaningful. Decide which is the best and which is the worst and state why