Observation labs
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The document provides details about the environment, personnel, products, and customers at RushHrs, a food joint near the author's campus in Pune, India. It describes the clean exterior, air conditioning, crowded but efficient service, friendly staff, clear menu, and clientele mostly consisting of local IT workers in their 20s-30s. It then summarizes the atmosphere inside The Cavern lounge in Liverpool, known for performances by The Beatles. It details the nostalgic exterior, spooky basement interior decorated with band photos, low ceilings adding to the vintage feel, personnel simply selling drinks as music enthusiasts, a clear menu, and a wide variety of music-loving
Observation labs
- 1. Observation Labs Submitted By: Raseem K K Team – 13265
- 2. RushHrs • http://www.rushhrs.com (Pune, India) RushHrs is a food joint next to my campus. They have take-away and dining facilities. People hangout here mostly during lunch hours.
- 3. Before you enter… Insights: • The outside of the outlet is neat and clean giving a feeling of cleanliness and healthiness. • Unlike RushHrs, not many One aspect that strikes when you restaurants in the locality are air- carefully look is the Name and the way conditioned. So the outlet has its it is written. doors closed all the time. It gives “Hrs” is written in short showing its a feeling of seclusion from the quick, fast and connecting to the “rush” outside. youth. “RushHrs” is written in Italics (leaning forward) again giving an impression of fast and quick.
- 4. Environment • Like most of the other food joints, major part of the inside of the outlet is painted Red. Red and yellow is found to imbibe appetite psychologically. There was a big painted picture on the wall • The ceiling height was a bit low because portraying various situations day to day of the false ceiling, so it felt a bit situations in which RushHrs congested inside the store. connects with the customers. • The store was brightly lit to give a good • The floors are tiled and ambience of fun and laughter. cleaned regularly. It gives a clean and high class • Latest “Bollywood” music was playing impression about the joint. making the atmosphere enjoyable.
- 5. Environment • In the afternoon, it was hot, warm and dusty outside. So the air conditioning and the cool atmosphere inside gave a pleasant feeling. • One thing that I as a customer • Even though the store was a loved was that there was no bit crowded initially, being a fast food joint, the smell of any food being cooked movement of the customers in the kitchen. As a customer I were swift. Thus every table want the atmosphere inside to changed customers every be clean and pure. 20-25 mins. • It was a self service joint so I had to pay first and take the Burger and fries on a tray to the table.
- 6. Personnel • It took around 2 mins for me in the queue and I waited for another 2 mins to get my food after I paid for my order. • The lady who took the order was pleasant and had a sweet smile on her face. It was indeed nice to get a treatment like that. • The average age of the personnel would be around 25-30 and there were two ladies were standing at the cash-tills at the joint. They were wearing clean uniforms of RushHrs with a badge carrying their names.
- 7. Products Like McDonalds and other major food outlets, the menu were listed on the top, behind the cash till. The various items available were mentioned clearly and during the 2 mins in the line I was able to make my choice fast. There were enough options but not too many to confuse me.
- 8. Customers Being a food joint in the middle of an IT Park in Pune, most of the crowd were from the various IT companies around the joint. The average age of the crowd was around 28 and most of the tables were taken. There were couple of customers who placed the order and took it out to eat. Most of the tables had around 2 people sitting while 4 tables were arranged together for a group of workers (around 8) from the same company. Most of the customers as they entered tried to find a table or a place to sit, left all their paraphernalia there and slowly moved to the counter to place the order.
- 9. The Cavern
- 11. Before you enter the store By the time you land in Liverpool, you could feel a great pull towards “The Cavern Lounge”. The home of the legendary “Beetles”, The Cavern is a must visit attraction in the city. Everything around the place has a mystique charm that draws you towards it. The “wall of fame” put outside the club, the John Lennon Statue etc makes you build the attachment to the pub before entering. Out in the streets, you could hear bands jamming inside the pub and the little bits of Strawberry Fields and Penny Lane brings nostalgic feelings to your mind.
- 12. Environment The inside of the club is electrifying. The path way down to the basement is feebly lit and small. This gives the feeling of entering a chamber of dark secrets. Rush of excitement to get to see the place and the stage where many famous bands performed and rocked the crowd makes it more enthralling. The corridors and the inside was painted dark also makes the atmosphere spooky. There were bands performing on various stages inside the cavern and the acoustics were impeccable. The walls inside had many famous bands and other musicians. Beetles were prominent among them. Many show pieces of the bands which performed in Cavern were put up and it was a heartwarming experience.
- 14. Environment The walls and the floor were bricks and clay tiles which made the atmosphere more diachronic. Being in the basement, the ceilings were low and it did add on to the ambience of the place. There were bands performing various tributes and it was music all over the place. I guess that is what makes Cavern legendary. Various merchandise were kept inside the club for sale and visitors could buy them while enjoying a pitcher of beer.
- 16. Personnel There was no personnel to guide you through the place. It was self service and the visitors bought the drinks or food at the counter and sat on the benches in the basement to enjoy the music played. Everyone behind the bar was wearing a “Cavern” T shirt. You could make out that the personnel were music enthusiasts from their look and was singing along with the bands. The age group varied widely from female bartenders of 25-30 to male bartenders of age about 28-45. It was music that connected the dots.
- 17. Products The lounge was selling music along with the ambience to the visitors. The other products and services were augmenting the core service. The menu card at the bar had all the drinks and food listed down legibly.
- 18. Customers Most of the visitors to the lounge were couples who had come in group. The ages of which varied extensively. No kids were seen inside the lounge and it was evident that everyone in the Cavern were music lovers. They shifted from one stage to the other following the tribute played for their favourite bands.