Onboarding users on to your app
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The document discusses effective user onboarding strategies for mobile apps, emphasizing the importance of engaging users within the first few minutes and days of app use. It outlines various techniques, such as tooltips, walkthroughs, and personalized prompts, to help users activate and retain engagement with the app. Key recommendations include measuring user actions and feedback to improve the onboarding process continuously.
Onboarding users on to your app
- 1. O N B O A R D I N G U S E R S O N T O Y O U R A P P E LV I S D ’ S O U Z A D R O I D C O N I N D I A 2 0 1 5
- 2. First Moments • FIRST FIVE MINUTES An average user is most engaged with your app during the first few minutes of use • FIRST 7 DAYS For ‘decent’ apps, the majority of users retained for 7 days stick around much longer http://andrewchen.co/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/ 77% 23% Users Lost in First 3 days of Install
- 3. Where are users lost? • Unsatisfactory first impression • New interfaces can be hard • Many apps do things differently • Users look for Instant Gratification • Mismatch in expectations
- 4. First Moments… INSTALLIDEA / SPEC DEVELOPMENT MARKETING ENGAGEMENT PROFIT
- 5. The Activated User • Activated users graduate past first-days use • They perform Key Actions • Blogging app = pick a theme, a name, write first post • Social app = Import address book, Connect to a few friends, Opt into notifications • Enterprise Collaboration app: Start up a new project, add a couple coworkers http://appcues.com/academy/intro-to-user-onboarding/ http://andrewchen.co/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/
- 6. User Onboarding • Onboarding helps get the user activated • Introduces new technology, behaviour and interfaces • Focus is on Key Actions • Is continuous, not limited to first day use • Not a substitute for “good app design”
- 7. Rule No 1: Measure • Use analytics tools, track key actions, quantify. • Talk to users for qualitative feedback. • Analyse cohorts: new users, dropped off users, activated users. • What features did they like? What features did they actually use? Did they share the app with others?
- 8. EXAMPLES
- 9. Tooltips & Overlays • Best used to draw attention to few key actions in an app • Great for teaching gestures • Crowded overlays are often ignored • Use FrameLayout for overlays, relatively positioned elements for Tooltips
- 13. Tutorial • Best used to give users overview of the app • Helpful when users are not acquired through descriptive channels like Play Store • Avoid long tutorials, and provide adequate “Skip” support • Build using Fragments & (optionally) ViewPager
- 17. Interactive • Best used to channel early user attention to bootstrap important information about identity and preferences • Makes users more invested into the app, personalisation from the get-go is easier • Impatient users may bounce, “Skip” necessary
- 19. In Context • They’re embedded in the app experience, and appear in at the right time. • Great for indicating next steps, optional shortcuts • Popups may be ignored if intrusive, test this with your users
- 21. In feed prompts • Is embedded in content • May occupy prime screen space • Unobtrusive, scroll and it moves up • Tap to complete action/learn more • Easy Dismiss
- 25. Playbook • Lazy Signup, the less information you ask for, the better • Minimise the number of screens in an interactive setup/ tutorial • Use FAB, get focus on key actions. Users may not be interested in all your features • Features may be introduced lazily, over time
- 26. Playbook… • Personalize content, suggest actions, be proactive • Get the user activated as soon as possible. • Do not forget to measure!
- 29. Onboarding Existing Users • Offer a tutorial via an in-feed prompt • Leave a way for users to come back to the tutorial later • Confirm core actions and utilities • Use alternate channels: emails, social media • Use notifications, but sparingly
- 30. Runtime Permissions with Android M • Users can directly manage permissions at runtime • Individual permissions get greater visibility - win for users • Auto-update process is smoother - win for developers • checkSelfPermission() & requestPermissions() • Normal Permissions & Dangerous Permissions http://developer.android.com/training/permissions/index.html
- 33. Runtime Permissions: Best Practices • Try to avoid dangerous permissions • Prime the user - explain why you’d like the permission before asking for it • Alternatively, wait until users reject the permission till you tell them why you need it • Or a data-driven combination of these! • Do not imitate the native UI
- 35. Sensy & Onboarding • Sensy is a TV Guide & Remote App • Onboarding techniques: • Interactive setup deprecated • In-context Popups in use • In-feed messages in use
- 38. Lessons • Have as few screens as possible • One primary action/item per screen • In-feed messages & contextual suggestions are effective!
- 39. Open Challenges • Introducing Ad-breaks feature • Using the phone to onboard a physical product
- 42. M E @ E LV I S . C O . I N @ E LV I S D S G E T S E N S Y O N T H E P L AY S T O R E O N B O A R D I N G U S E R S O N T O Y O U R A P P