OneDesk Overview - Bridging the Gaps with a Unified Product Platform
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The document discusses the challenges faced by product teams due to disconnected silos, leading to inefficiency and poor market alignment. It highlights the inadequacies of current solutions and emphasizes the need for a unified product platform that integrates various roles and processes within product management. The proposed solution aims to streamline collaboration and enhance user experience by combining simplicity with robust enterprise capabilities.
OneDesk Overview - Bridging the Gaps with a Unified Product Platform
- 1. Bridging the Gaps with a Unified Product Platform Spring 2012
- 2. Webinar Overview The Problem: Gaps between product teams lead to lost data, inefficiency and poor market alignment Meet ‘The Silos’: extended product team roles Current Solutions: overly simple vs. overly complex The Collaborative Gaps: The pain points The Solution: A Unified Product Platform (Demo) Page 2
- 3. The Problem The most critical value contributor for product companies… THE PRODUCT …is still managed by disconnected, non-integrated silos Page 3
- 4. Meet ‘The Silos’ Helpd esk Enginee Sales & ring Marketi ng Product Manage ment Idea & Innovatio n Project Manage Manage ment ment
- 5. Why the Dysfunction? Product Lifecycle Management (PLM) has been slow to the plate in creating, easy, integrated, Web 2.0 type solutions. CRM is moving in. A widening array of point solutions exist covering all the bases (helpdesk, issues, ideation, requirements, projects etc.) but they aren’t integrated. Enterprise solutions that do exist generally don’t mirror the 2.0 standard of simplicity, ease of use and integration Enterprise buyers use social media and expect that simplicity Page 5
- 6. The Result? “Buyers have the choice between overly simple point solutions that are easy to use but aren’t integrated or custom solutions that are overly complex, costly and don’t take advantage of new social and collaborative capabilities” Page 6
- 7. Gap 1: Innovation Team Problem “ I need to gather all of the ideas for new products and enhancements, analyze, vet and score them, and turn that into a set of recommendations for executive management” TYPICAL PROCESS: Activity Tools Team data gathering Notes, Spreadsheets, Emails Vetting, Running Polls Surveys, Speadsheets, emails Run Analysis Speadsheets Prepare Proposal for Exec PowerPoint, Word doc Page 7
- 8. Gap 2: Product Management Problem(s) “ I need to translate the selected ideas from customers, partners, sales, marketing, innovation and execs, and propose requirements for the next release … and somehow maintain ownership.” TYPICAL PROCESS: Activity Tools Idea inventory/gathering Notes, Spreadsheets, Emails Vetting, Running Polls Survey app, Speadsheets, emails Analyze results Survey app, Speadsheets Prepare & present proposal PowerPoint, Spreadsheet Page 8
- 9. Gap 3: Engineering Management Problem “ I need to ensure that I have all of the necessary requirements, plan and assign tasks to my team and ensure that all defects/tickets are tracked” TYPICAL PROCESS: Activity Tools Technical review of requirements Requirements App, Excel Planning & assigning tasks PM app Import tickets into Issue Tracker Spreadsheets, project app Deliver user stories Project app Page 9
- 10. Gap 4: Helpdesk Team Problem “ The latest release has produced a wave of tickets and I need to communicate priorities to engineering asap, and I need to know as soon as they are resolved” TYPICAL PROCESS: Activity Tools Gather all related tickets (HD) Helpdesk app Export tickets (HD) Speadsheets, Emails Import to issue tracker (Eng.) Issue Tracker app Follow up with Eng. Emails Page 10
- 11. Gap 5: Project Management Problem “ I’m over time and over budget on my project due to unforeseen issues and scope creep, and I need to account for the discrepancies to the executive” TYPICAL PROCESS: Activity Tools Review all requirements Product Management app Validate assignments Emails, interviews Run forecast Spreadsheet Prepare & Submit report PowerPoint, Spreadsheet Page 11
- 12. The Opportunity To bring siloed teams together through a user experience that reflects the simplicity, ease of use and social connectedness of consumer apps, with the depth and integration of an enterprise suite. Page 12
- 13. The Solution: A Unified Product Platform Page 12
- 14. Thank-you Catherine Constantinides Marketing Specialist catherine@OneDesk.com 514-731-6878 ext. 151 Brendan Walsh Marketing Manager brendan@OneDesk.com 514-731-6878 ext. 112