Online advocacy for CSOs
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This document discusses online advocacy strategies for civil society organizations. It defines advocacy as actions to change policies and lobbying as attempts to influence public officials. It outlines key ingredients for running an online advocacy campaign, including defining the issue and goals, identifying stakeholders, and using strategic communication across multiple online and offline channels. Specific tools mentioned for online advocacy include Facebook apps, Storify for aggregating content, e-petitions, and visualizing data on sites like Visaul.ly. The document stresses the importance of proactive outreach, listening to advocates, empowering them, and participating in online conversations.
Online advocacy for CSOs
- 2. Understanding the concepts of advocacy and lobbying •Advocacy means any action geared What is advocacy towards changing the policies, positions or programs of any type of institution. ? •Advocacy is about identifying a problem in a community, coming up with a solution to that problem, establishing strong support for that solution and providing an effective implementation plan.
- 3. Understanding the concepts of advocacy and lobbying •Lobbying means an attempt by citizens to What is lobbying influence public officials and public policy. It is used to put pressure on politicians and ? government officials to take up the interests of the people and to support their cause. •Lobbying influential people for support is part of the advocacy process.
- 5. Understanding online advocacy campaigning “ There is no secret recipe, there are key ingredients .”
- 6. Ingredients of running a campaign 1- Defining the issue 2- Defining the general goal 3- Defining the specific objectives 4- Identifying key players 5- Strategic communication 6- Channels of delivery
- 7. 1- Defining the issue Activity “What is your issue” ?
- 8. 2- Defining the general goal Activity “What is your general goal?”
- 9. 3- Defining the specific objectives Activity “What are the specific objectives?”
- 10. 4- Identifying key players Activity “Who are the key players?” ? ? ? ? ? ?
- 11. 5- Strategic communication Activity “What are the elements of your communication strategy?”
- 12. Multichannel - Online/Offline doesn’t exist anymore, you should run a real multichannel campaign Simple ideas can be best ideas Surf Viral Success Innovate Energize and Motivate Your Supporters
- 13. Tools for online Advocacy
- 14. Structure Themes & Plugins Concept Tips and tricks
- 16. Facebook apps How to create and install Facebook application Facebook in advocacy
- 19. Storify
- 24. # Twibbon
- 28. Visualize it Visaul.ly By % By location By time
- 30. E - Petition
- 31. Few Notes on the process Activate – Be proactive. Reach Listen – The first step involved in out, communicate and build relationships moving passive social media connections with your advocates. Don’t wait for them towards some level of engagement is to to come to you. understand their information needs. What type of content do they want to consume? What conversations do they want to have? Nurture – Offer essential/extrinsic incentives to help make advocates feel special and an extension of your brand or Publish & Participate – company. Designing a content strategy that make you relevant is very important. Part of this publishing plan should include active Empower – Help them help you participation on behalf of your organization. spread brand messages. Don’t just broadcast.