Online Targeting Demystified
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The document discusses how online targeting is changing online marketing and describes various targeting methods that can be used including behavioral, daypart, geo, re-targeting, affinity, and referral targeting. It promotes Wingify, an online targeting solution that allows users to target customers based on over 30 dimensions and customize targeting options. Wingify also offers advanced testing, reporting, and analytics features to optimize online campaigns and learn what content and messages work best for different customer segments.
Online Targeting Demystified
- 1. Online Targeting Demystified How targeting is going to change the way online marketing is done www.wingify.com
- 2. Did You Know? www.wingify.com
- 3. “ Behaviorally targeted ad spending will reach $4.4 billion by the end of 2012 ” Source: eMarketer www.wingify.com
- 4. “ Nearly one-quarter of online marketers now use behavioral targeting ” Source: Forrester www.wingify.com
- 5. Targeting is NOT just a buzzword See how marketers today are using targeting to maximize results… www.wingify.com
- 6. Behavioral Targeting Using clickstream data to predict visitor interests and purchase intensions. Common to see CTR increase by 50-100% www.wingify.com Possible with Wingify
- 7. Daypart Targeting Website visitors who see an ice-cream ad are most likely to click it during noon. Visitors are targeted based on when they visit www.wingify.com Possible with Wingify
- 8. Geo-Targeting Present website content customized to the city and country of the visitor. Localization of adverts skyrockets results www.wingify.com Possible with Wingify
- 9. Re-Targeting Targeting the would-be customers with the product they abandoned in the shopping cart are very likely to buy it www.wingify.com Possible with Wingify
- 10. Affinity Targeting Which section of the website is the visitor spending most time on tells a lot about his interests www.wingify.com Possible with Wingify
- 11. Retail’s RFM Targeting Retail industry’s favorite model: most recent, most frequent and most monetary profitable customers are the most valuable ones. Target them! www.wingify.com Possible with Wingify
- 12. Referral Targeting Visitors from organic searches bounce a lot often than direct hits. Don’t loose them, they are valuable www.wingify.com Possible with Wingify
- 13. Are you doing enough to target your customers online? www.wingify.com
- 14. Presenting… Hold your breath Just kidding, you can breathe :) www.wingify.com
- 15. Wingify A dead simple targeting solution that even your grandma can use to deliver maximum ROI www.wingify.com
- 16. Real-time Targeting As customers interact with your website, target them in real time www.wingify.com
- 17. Multiple Targeting Options Target content, ads, prices, categories products, services. Options only limited by your imagination! www.wingify.com
- 18. You Decide How to Target www.wingify.com Segment-level Targeting Target only a specific segment Or, target subset of a segment Priority-based Targeting Users belong to multiple segments You decide which segments are more important Recency-based Targeting Users occupy multiple segments Target most recent segments only Random Targeting Two segments equally important? Decide to target choose one at random
- 19. Want even more flexible targeting? Use recency, priority and random based targeting in one complex rule www.wingify.com
- 20. Exploit 30+ Dimensions and their combinations to target your customers… www.wingify.com
- 21. Day and Time Hour of the Day Day of the Week Geolocation Country, City System Variables OS, Browser Hostname Clickstream Pages visited Ads clicked Time spent on Page Recency Number of days since last visit Number of times visited Frequency Frequency of visit Number of times seen the page Referral Referral URL Ad-campaign, Organic Search keywords used Goals/Monetary Goal total value Time taken to achieve goal Average goal value www.wingify.com
- 22. Advanced Optimization Engine Perform A/B (split), multivariate tests to know what really works for a segment and what doesn’t! www.wingify.com
- 23. Multiple Flavors! Run tests on content, pricing, ads, page styling, full pages Traffic Channelizing Channelize specific percent of traffic on a variation Segment Specific Tests Run tests on a specific segment only Targeted tests yield better results! Experiment Calculator Your time is precious, don’t keep waiting Know how many days your experiment should run www.wingify.com
- 24. Multiple Tests on a Page Run multiple non-overlapping or overlapping tests on a page Instant Reports Extensive nicely formatted reports Get instant reports on how tests are performing Statistics-based Results Statistical significance and confidence bounds Know if results are significant or just random www.wingify.com Site-wide Tests Perform a test across the site The user experience remains persistent
- 25. Powerful Reporting Interface Visual Data Mining! Know who are clicking what and when. Track even individual visitors www.wingify.com
- 26. Compare Segments Compare metrics across the segments Nice Curves ;) Graphs that look nice and feel good Export to Excel Compatible CSV Want to run your analysis on data? No problem! 30+ Metrics Know Clickstream data, OS, Browser, Country, City, Bounce Rate All standard analytics metrics included Visual Data Mining Compare metrics across X and Y axis Contrast different segments www.wingify.com Individual Tracking Individual-level reporting possible
- 27. One-line Javascript Integration Integration is a breeze. Just one line of Javascript to integrate. API for tighter integration www.wingify.com
- 29. Analyze your web strategy today Ask yourself…. www.wingify.com
- 30. If you know all about your customers and visitors? Who are the most loyal ones? Who are most profitable ones? Who are just about to buy? Do you segment users at all? www.wingify.com
- 31. If you know exactly what is relevant to them? Are you selling X to someone interested in Y? Are your customers finding shiny new shopping cart unusable? Do you test what works on your website? www.wingify.com
- 32. If you are doing a good job treating them as individuals? Do you cross-sell to loyal users? Does a CEO visiting your website see the same content as a job applicant does? Do you target content to your visitors? www.wingify.com
- 33. We’re glad to help you answer www.wingify.com Shoot an email to info@wingify.com or head to www.wingify.com