The OODA loop is a concept developed by military strategist John Boyd to describe the decision-making process. It involves four steps: observe, orient, decide, act. Being able to quickly cycle through these steps allows one to "get inside" the opponent's decision cycle and gain an advantage. The OODA loop is now applied to business strategy as well, with the goal of making decisions faster than competitors. Examples of applying the OODA loop include fighter pilots gaining an advantage in dogfights and basketball players confusing their opponents.