Open Addresses - Open Identity Exchange (OIX) workshop

Editor's Notes

• #4: Open Addresses brings together data about the addresses we live, work and visit and makes it freely available for everyone to use. Users want address services to be simple, affordable and accurate. Service providers want address services that are both cheaper and more intelligent than current offerings. Our platform and collaborative maintenance model support both of these needs by building a platform that brings people and organisations to work together for the common good. Open Addresses is wholly owned by the not-for-profit Open Data Institute.
• #5: Some of below still needs formatting…. Social and economic value Reducing the cost of buying and using addresses will lead to the creation of new businesses and new services with increased social and economic value If the UK realises similar benefits to that seen by an open addresses initiative in Denmark, the UK economy will see new yearly benefits of > £110m [1] with a significant increase in the market size of address users We are building and maintaining our data using modern, highly automated methods that significantly reduce maintenance costs over legacy models We are importing all data using a model that makes the published address safe to use by anyone for any purpose [2] Speed and quality It can take months for new addresses, particularly those with new postcodes, to be made available [3] When people move into a new house they need to buy insurance, a pizza, or register to vote but because of this issue they often can’t. This leads to lost revenues and potentially more significant problems due to service providers not being able to find an address [4] Over the last 10 years the UK has, on average, seen.130,000 new homes every year [5] Our collaborative maintenance and confidence model will allow any person or organisation to create or modify an address. Our users will be provided with information to allow them to judge how accurate an individual address record is likely to be. Digital/online services 57% of users use mobile to access the Internet [4], up from 49% in 2013 Desktop-optimised websites either offer multiple fields (house/road/town/postcode) or prompt for a postcode before offering the user a drop-down list Mobile usage is growing [1] yet the same designs predominate despite the even worse user experience on smaller screens Location and map services [2] have developed new design patterns, such as free-format text entry, but rely on historic search data/personal data that many sites lack Open Addresses will open up APIs that will bring many of these capabilities to more services without the requirement to capture historic search data/personal data New businesses and services Denmark saw a 1000% increase in orgs using address daa Multiple departments/applications within the same organisation frequently use different formats leading to an inability to link data and high costs due to manual intervention Multiple organisations in the same industry often use different address sets leading to an inability to link data and service failures [3] This problem can be partially solved by the use of proprietary datasets containing a UPRN (unique property reference number) issued by public sector bodies, but these datasets trigger issues with cost and data quality Open Addresses will support multiple presentation formats from a common data model whilst issuing each address with a unique persistent URL that can be freely used by anyone We expect this model to encourage new services to be created, for example a service to provide logistics firms with common delivery instructions for an address The UK government’s main web presence, GOV.UK sees continued growth in mobile usage, reaching as high as 31% of all visits: https://www.gov.uk/performance/site-activity For example Google Maps, Apple Maps, Swarm or Citymapper Two simple examples. First, the telecoms industry which needs to exchange addresses in common formats to perform directory enquiries or identify premises that have requested a broadband installations; second the public sector that needs to identify and manage service problems across multiple delivery organisations. http://media.ofcom.org.uk/facts/ “In 2010 it is estimated that the social benefits from the agreement will be about EUR 14 million, while costs will total about 0.2 million - See more at: http://www.epsiplatform.eu/content/value-danish-address-data#sthash.66jSkCtU.dpuf”. £110m is a pro rata figure using population size as a proxy for address volumes. Denmark saw a 1000% increase in the number of organisations using address data. https://alpha.openaddressesuk.org/blog/2015/01/26/making-address-data-safe The Royal Mail address advisory board states up to 13 weeks for just the Royal Mail element of the process: http://www.pafboard.org.uk/documents/PAF(15)2%20Strategy%20for%20PAF%202014.pdf. In addition to the Royal Mail activities there is work to do in local authorities, Geoplace and possibly Ordnance Survey. Following those activities an address is published and the user then has to wait for service organisations to choose to update their lists. https://openaddressesuk.org/blog/2015/02/09/living-breathing-problem https://www.gov.uk/government/statistical-data-sets/live-tables-on-house-building
• #6: Most screenshots from our own website. We use it to demonstrate/test our APIs SomethingNew is a political party that uses our services to gather unstructured addresses from incoming mails and turns them into useful information
• #7: When we have sufficient users we can incentivise feedback through pricing mechanisms. Feedback mechanisms via APIs searching for an address this address is right this address is wrong this is a new address Confidence is how we value feedback: https://alpha.openaddressesuk.org/blog/2015/02/20/confidence
• #10: Voiceover - following are some of the challenges
• #11: Need to parse differing formats and bring back to a standard
• #12: Need to determine confidence based on how many potential matches?
• #13: Wales/England But also elsewhere - sometimes the name on the physical street plate might differ from the real name. Long roads might change names at uncertain places, etc….
• #14: Talk about Slough/Windsor Manchester/Salford Local identities
• #15: Rose Cottage Make the verbal point about Woolworths / Unit 8. Remember identtity matching not yet focussed on businesses so keep on individuals/residential. PUTTING PEOPLE IN CONTROL
• #16: Example 1 : a different format Example 2: an incomplete address, how confident can we be? Example 3: two different roadnames Example 4 : someone using a different town, perhaps to register a company. Companies House would publish both addresses Example 5: a person declaring a name for their home which is then stored by a service provider
• #17: Ethics and privacy group - in progress!
• #19: Needs - from users, service providers, gov Prototype - probably only a couple of scenarios, e.g. alternative formats Benefits - demonstrate growth over time, it gets better with more use Timeboxed - demonstrate value quickly
• #20: independence - soft (or not so soft?) nudge to Royal Mail, Experian and GBGroup who will all be there... team capabilities - from geo-experts to open data experts, W3C member to hard-core back-end coders, front-end design and user research, public, private and third sector knowledge alternative addresses - they improve websites too
• #21: Needs - from users, service providers, gov