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The Promise of Open Data:
Business, Government, Consumers, and Tech

joel@OpenDataNow.com
January 23, 2014
Setting the Stage
My Journey Through the Datasphere

2
Setting the Stage

The GovLab’s Central Hypothesis
When governments and institutions open
themselves to diverse participation and
collaborative problem-solving, and partner
with citizens to make decisions, they are more
effective and legitimate.
Setting the Stage

To achieve collaborative democracy, we must
open up how government institutions work. We
study three paradigms:
1. Sharing Responsibility
2. Getting Knowledge and Expertise In
3. Getting Open Data Out
Setting the Stage

Open Data: Accessible, public data that
people, companies, and organizations
can use to launch new ventures, analyze
patterns and trends, make data-driven
decisions, and solve complex problems.

5
Setting the Stage
Open Data Changes the World For:
•
•
•
•
•
•
•

Entrepreneurs
Established businesses
Governments
Investors
Scientists
Journalists
Consumers

6
Setting the Stage

What Open Data Isn’t

• Big Data ≠ Open Data ≠ Open
Government
• Big Data: Really, really big datasets
• Open Government:
Transparency, participation, collaborati
on – with or without data

7
Setting the Stage

8
Nine Open Data Trends
1. Liberating Government Data
2. Driving Business Growth
3. Smart Disclosure for Consumer Choice
4. Smarter Investors and Better Companies
5. Open Data Shapes Reputation and Brands
6. Finding New Value in Personal Data
7. The Open Research Lab
8. Data-Driven Cities
9. Learning to Live in a See-Through World
1. Liberating Government Data
Government Data
Open Data Becomes a Priority

[Open Data is] going to help launch more
businesses. . . . It’s going to help more
entrepreneurs come up with products and
services that we haven’t even imagined yet.

President Barack Obama

12
1. Government Data
Federal Data Today

13
Government Data
The New Open Data Policy
•
•
•
•
•

“Presumption of openness”
Machine-readable
Reusable
Timely
Developed with consultation

14
Government Data
They Agree On – The DATA Act

15
2. Driving Business Growth
Driving Business Growth
Open Data Fuels Businesses in All Sectors

Health

Education

Financial Services

Energy Use

Transportation
17
Driving Business Growth
What’s the Value of Open Data?
•
•
•
•
•
•

McKinsey study: $3 trillion annually worldwide
30 to 140 billion euros for Europe’s public sector data
2 to 9 billion British pounds
$30 billion for U.S. weather data
Tens of billions for U.S. GPS data
Hundreds of billions for U.S. health data

18
Driving Business Growth
From Weather Insurance to Green Revolution

Climate Corporation offices in San Francisco
19
Driving Business Growth
Healthcare: The Next Big Frontier?

20
Driving Business Growth

21
Driving Business Growth
Data for Energy Savings

Ogi Kavazovic, VP Marketing & Strategy
22
Driving Business Growth
Managing Open Data: A Winning Strategy

23
3. Smart Disclosure for Consumer Choice
Smart Disclosure for Consumer Choice

Cass Sunstein, Harvard Law School
25
Smart Disclosure for Consumer Choice

26
Smart Disclosure for Consumer Choice

27
Smart Disclosure: Changing Consumer Behavior

28
Smart Disclosure for Consumer Choice
Using Open Data Today: A Kayak for Everything

29
Smart Disclosure for Consumer Choice

Help for K-12 Households

Bill Jackson, CEO
30
Smart Disclosure for Consumer Choice
UK Success: Compare the Meerkat

Aleksandr Orlov, Spokesmeerkat
31
4. Smarter Investors and Better Companies
Smarter Investors, Better Companies
40K Public Companies, Updated Daily

33
Smarter Investors, Better Companies
Bridging the $250B Trust Gap

Damian Kimmelman and Justin Fitzpatrick, Duedil
34
Smarter Investors, Better Companies
The Rise of Sustainability Data

Paul Polman, CEO
35
Smarter Investors, Better Companies
$87 Trillion Says It Matters

36
Smarter Investors, Better Companies
Consumer Data Drives Corporate Concern

Dara O’Rourke, Founder/CEO
37
5. Open Data Shapes Reputation and Brands
Reputation and Brands
Social Media: 2 Billion Tweets a Week

39
Reputation and Brands
The Reputation Police

Michael Fertik, CEO
40
Reputation and Brands
Sentiment Analysis: Emotion Meets Computation

41
Reputation and Brands
Open Data from Consumer Complaints

Courtney Powell and A.J. Fouty, cofounders
42
Reputation and Brands

43
Reputation and Brands

44
Smarter Investors, Better Companies

45
6. Finding New Value in Personal Data
Personal Data
Protect Your Privacy: Got a Month?

47
Personal Data
Data Vaults for Vendor Relationship Management

48
Personal Data
What’s a Customer Worth?

49
Personal Data

• Sharing personal data for public good
• Pulse Point: “Enabling Citizen Superheroes”

50
7. The Open Research Lab
Open Research
Collaborative Intelligence: Gamers Turn to AIDS Research

52
Open Research
Patients Insist on Open Science

“If patients knew [how research works], they
would be beside themselves. The system is
really, really broken.”

Kathy Giusti, CEO, Multiple Myeloma Research
53
Open Research
Tapping the Crowd with 800K Volunteers

Robert Simpson, Oxford Zooniverse Team
54
Open Research
Satellites for the Environment

55
Open Research

56
8. Data-Driven Cities
Data-Driven Cities

58
Data-Driven Cities

How Wired Cities Use New Data
• Optimize operations
• Monitor infrastructure conditions
• Plan infrastructure
• Public health
• Emergency management

59
Data-Driven Cities

•
•
•
•

Metro Chicago Data
New York: The Mayor’s Geek Squad
Code for Philly
Palo Alto’s open finances

60
Data-Driven Cities
City Data: Next Bus for Commuters
Data-Driven Cities
Sim City Meets Participatory Budgeting
Data-Driven Cities
Urban Coding: Volunteers, Hackathons, Idea-a-Thons
• Code for America: Peace Corps of Geeks
• FCC: Apps for Communities
• The NYU Experience: Hackers meet policymakers to solve
problems
– Bus safety
– Illegal apartment conversions
– Price gouging in Newark

63
Data-Driven Cities
DC’s Experiment: A City Report Card

Washington Mayor Vincent Gray
64
9. Learning to Live in a See-Through World
See-Through World
Sunlight: Congress, Cronyism, and Campaign Finance

Ellen Miller, executive director
66
See-Through World
ProPublica: New Data-Driven Journalism

67
See-Through World
Fighting Corruption with Crowdsourcing

68
Open Data 500: Studying Its Value
Studying the Value of Open Data

70
Studying the Value of Open Data
Open Data 500: Assessing the Value Rigorously
• Criteria:
– U.S. based
– National or regional scale (mostly federal data)
– Open Data must be key to business

•
•
•
•

Almost 400 companies contacted so far
Wide range of sectors covered
Partnering with Open Data Institute to replicate in the U.K.
Interest from 15 other countries at Open Government
Partnership

www.OpenData500.com
71
What Are the Lessons?
9. What Are the Lessons?
For Business: Established Companies
•
•
•
•
•
•
•

Use Open Data to evaluate business partners
Use new sources of data on potential investments
Give customers their data back to build loyalty
Release and use environmental, social, governance data
Use Open Data for collaborative R&D
Learn to operate in a see-through world
Monitor the social web for brand-building and “social
customer service”

73
9. What Are the Lessons?
For Business: Entrepreneurs
• Use Open Data as a new resource for business development
• Focus on big opportunities:
health, finance, energy, education
• Explore choice engines and Smart Disclosure apps
• Help consumers tap the value of personal data
• Provide new data solutions to government and business

74
9. What Are the Lessons?
For Government:
•
•
•
•
•
•

Make Open Data a tool for transparency
Regulators: Improve markets by requiring Open Data
Use customer complaints as a form of Open Data
Share and mash-up data between agencies
Pass new legislation on personal data and privacy
Make government-funded research data as open as possible

75
For More Information
For More Information
Wiki: thegovlab.org/wiki/main_page/
Digest: thegovlab.org/govlab-digest/

77
For More Information
Learn about Open Data at OpenDataNow.com

78
For More Information
New Book: Published Jan. 2014 in Hardcover and e-book

79
The Promise of Open Data:
Business, Government, Consumers, and Tech

joel@OpenDataNow.com
January 23, 2014

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