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Launch with Confidence!


Harnessing the Power of Open
Source & Drupal to Drive
Outcomes in Healthcare


4/16/13
Agenda
•  About Achieve
•  Current State of U.S. Healthcare
•  Where is Healthcare Headed?
•  The Value of Open Source
•  How Can Drupal Help?
•  Case Study Quick Look: Dexcom, Inc.
•  How to Harness Open Source for Healthcare Outcomes
•  Summary
•  Q&A


 4/16/13
About Achieve
  legal name
     Achieve Internet"
             
     founded
     1998"

             
headquarters
     1767 Grand Avenue, Suite #2 | San Diego, CA 92109 | U.S.A."

             
   leadership
    Ron Huber, Chief Executive Officer"
             
                  Achieve leverages best in class open source web application and development experience and tools to create
      mission
    optimized platforms for enterprise clients. "
             
  core values
    Meticulous Coding | Transparent Work Flow | Robust Performance"
             
             
    Achieve specializes in the architecture and planning phases of large-scale enterprise projects for Fortune 500
     services
    Companies. Services include: Application Development, Integrated Communications, Globalization, Infrastructure
                  and Deployment, and Mobility and End-User Services. "
             
             
       clients
   Achieve has worked with some of the most recognizable names in the Media and Entertainment Industry: Sony,
                  NBC Universal, MTV, and Fast Company. Achieve has also worked with numerous enterprise corporations such
             
    as: U.S. Chamber of Commerce, Dexcom, Inc., Experian, Hunter Industries, and Amerigroup. "
             
 partnerships
    Acquia (Enterprise Partner), Drupal Association, Neue Creative Group, Kluge Interactive "
             



 4/16/13
Key Clients: Media & Entertainment




                     clients!




4/16/13
Key Clients




                     clients!




4/16/13
About Me 

                                                 •    Marc Hermsmeyer
                                                 •    VP, Operations at
                                                      Achieve Internet
                                                 •    14+ years experience
                                                      in Internet software
                                                      and online media
                                                 •    Enjoys surfing,
                                                      backpacking & fishing
LinkedIn: www.linkedin.com/in/marchermsmeyer/"
Twitter: @MHermsmeyer"




4/16/13
Three Key Focuses

                         1.  Current state of
                             Healthcare


                         2.  Developing Trends in
                             Technology 


                         3.  Future Drupal
                             Considerations
                     
4/16/13
Healthcare – An Individual Perspective




4/16/13
Healthcare – An Individual Perspective
•  When was the last time you went to the
   Doctor’s office or the Emergency Room?
       §  How did you schedule the appointment?
       §  How much paperwork did you have to fill out?
       §  How did you pay for the service?
       §  How would you rate your experience?
•  You are not alone. 
•  Most people are just as frustrated. 

 4/16/13
Changing Landscape for Healthcare
                                                                                                                                      Frost and
                                                                                                                                      Sullivan
                                                                                 •  Increasing population size
                       Research"
                             Demographics
                                       •  Ageing population that are living longer



                                      Disease                                    •  Increase in life style induced diseases
                                      Patterns
                                  •  Increase in chronic diseases



                                                                                 •  Health is valued more today
                                   Consumer                                      •  Patients are acting more like consumers
                                   Behavior
                                        when deciding on care


                                                                                 •  Incentives for Electronic Healthcare Platforms
                                Government                                       •  Mandate for patient engagement and
                                 Pressure 
                                         interaction



§  h"p://www.slideshare.net/FrostandSullivan/health-­‐informa9on-­‐technologies-­‐market-­‐trends	
  

    4/16/13
Current State of Healthcare Industry

•  $2 Trillion spent a year in the U.S.
                       §  Most expensive system in the world
                                 •  Ranks poorly in leading indicators including, life
                                    expectancy and infant mortality rate
                       §  Americans are spending 17% of GDP on
                           Healthcare costs
                       §  21 – 40% of Healthcare spend is wasted
                           due to inefficiencies in workflow
                                           »            Dr. James LaBelle, CMO Scripps Health


§  Dr.	
  James	
  LaBelle,	
  Chief	
  Medical	
  Officer	
  and	
  Senior	
  Vice	
  President	
  at	
  Scripps	
  Health	
  	
  

      4/16/13
Industry Wide Challenges
 These challenges have plagued many other
industries in the past, from Media, Publishing
        and Manufacturing, beyond….
                           §    Interoperability 
                           §    Integration
                           §    Workflow automation
                           §    User experience 
                           §    Billing
                           §    Performance
                           §    Scalability
                           §    Communication
                           §    Patient engagement
                           §    Mobile solutions
                      
                      
4/16/13
Hasty Decisions 
                 Physician satisfaction with their current
                           technology solution




                                                                    Black Book Rankings on Top
                                                                    Ranking EMRs "


                                   Satisfied
          Undecided
   Dissatisfied
§  h"p://www.blackbookrankings.com/healthcare/	
  


     4/16/13
Where is Healthcare Headed?




4/16/13
Where is Healthcare Headed?
Government Mandate to Leverage Technology
                      Financial Incentives
                      Will Cause Healthcare
Affordable Care Act    Adoption Rates to
      

              Soar
HITECH Act
            §  Electronic Health
                           Records (EHR)
                       §  Practice Management
                           Tools
Meaningful Use
                       §  Patient Portals 
                       §  Personal Health Records

4/16/13
Affordable Care Act & Meaningful Use

    “To meet the requirements of Meaningful Use Stage 2, health care
    providers need to more actively engage patients by providing them
    with the capability to electronically view, download, and transmit
    relevant information from their provider’s electronic health records.” "




HealthIT.gov and CMS.gov"
                                                                                                                                  $63,750!
                                                                    amount healthcare professionals will be able to receive per eligible
                                                                      professional within their practice that implements an EHR under
                                                                                                                       Meaningful Use "


 §  h"p://www.healthit.gov/buzz-­‐blog/meaningful-­‐use/pa9ent-­‐engagement-­‐objec9ves-­‐meaningful-­‐stage-­‐2/	
  
 §  h"p://www.cms.gov/Regula9ons-­‐and-­‐Guidance/Legisla9on/EHRIncen9vePrograms/index.html?redirect=/ehrincen9veprograms/	
  

     4/16/13
Missing the Mark on Meaningful Use
160000
                 HealthIT.gov HIT Adoption Rates"
140000

120000

100000

 80000

 60000

 40000

 20000

         0




                                                   Number of Primary Care Providers Enrolled
                                                   Number of Primary Care Providers Live on EHR
                                                   Number of Primary Care Providers Demonstrating Meaningful Use
                                                   Enrollment Goal, PPCPs


§  h"p://dashboard.healthit.gov/HITAdop9on/?view=0	
  

     4/16/13
New Wave of Healthcare Technology

Patient Portals:

“It’s going to be a cost of doing business. You
wouldn’t consider not having a phone system,
and the generations that are coming up are
going to think it’s ridiculous not to be able to
communicate via computer.”
        
            
           
            
           

        
            
           
            
           
 
--Elizabeth Boehm, Forester Research
                                                            

•    Elizabeth	
  Boehm,	
  Forester	
  Research	
  and	
  Experia	
  Health.	
  h"p://www.healthdatamanagement.com/issues/18_3/will-­‐pa9ent-­‐portals-­‐
     open-­‐the-­‐door-­‐to-­‐be"er-­‐care-­‐39853-­‐1.html	
  
     4/16/13
Benefit of Patient Portals
•  $0.63 cents saved… Every time practice does not have to
   mail lab results
•  $17 saved… Every time practice can handle a billing
   query online rather then by phone
•  $7 saved… For every appointment scheduled online
•  25% reduction in patients… Who need to come in for a
   follow up (keeps insurance costs down) due to e-consults
   and messaging capabilities of portal
•  12,000 phone calls averted a month!
•  Allows certain practices to re-direct over 100 hours each
   month from paperwork and phone calls to providing
   better customer service and patient care

    •    h"p://www.healthdatamanagement.com/issues/18_3/will-­‐pa9ent-­‐portals-­‐open-­‐the-­‐door-­‐to-­‐be"er-­‐care-­‐39853-­‐1.html	
  

         4/16/13
Patients Want Portals
•  94% of patients in one survey rated easy access to their own
         medical records as either important or very important
•  75% of patients want their physicians to provide online services
         to do the following:
       •  Schedule appointments
       •        Get test results
       •        Access medical records
       •        Exchange email

•  81% would schedule their own appointment via a secure web
         site and fill out medical/registration forms online prior to visit

 •    h"p://healthcare.intuit.com/portal/docs/pa9ent-­‐portals-­‐mu-­‐whitepaper.pdf	
  


       4/16/13
How Can Technology Help?
Leveraging the power of technology will help to lower costs and
                create engaging care solutions:
                                §    Connectivity/Interoperability
                                §    Accessible patient records and test
                                      results
                                §    Integration with multiple platforms
                                §    Role-based security
                                §    Customizable workflow management
                                §    Medical form submission
                                §    Referral capability
                                §    Rx refills requests
                                §    Internal and external messaging
                                §    Intuitive scheduling
                                §    Billing functionality
                                §    Mobile solutions
                          

4/16/13
Patient Portals – Feature Ranking
Feature	
                                      Rank	
  1-­‐5	
  (1=	
  lowest;	
  5	
  =	
  highest)	
  
Integra9on	
  w/	
  EHR	
                      5	
  
RX	
  Refills	
                                 5	
  
Secure	
  Messaging	
                          5	
  
Lab/Test	
  Results	
                          5	
  
Referrals	
                                    4	
  
Online	
  Medical	
  Forms	
                   4	
  
Access	
  to	
  Medical	
  Info	
              3.5	
  
Billing	
  	
                                  3	
  
Scheduling	
                                   3	
  
Mobile	
  (Responsive)	
                       3	
  
E-­‐Visits	
                                   2	
  
Community	
  Building	
  (Social/Forums)	
     2	
  
Support	
  	
                                  2	
  
     4/16/13
The Value of Open Source and Drupal
•  Patient Engagement…
   Best Solved with Drupal
          §  Robust platform with
               numerous modules for
               customization
          §  Extensible and designed to
               accommodate numerous
               changes
          §  Out of the box functionality 

   4/16/13
Drupal Specific Solutions
Workflow Automation +…
          §  Configuration
          §  Approval
          §  Auditing
3rd Party Integration +…
          §  Single Sign-on (SSO)
          §  Consume 3rd Party Data
          §  BI Integration
Security …
          §    Access
          §    User Management
          §    Password Policies
= Enhanced Customer and Patient Interaction 
          §  Engage the patient and meet Meaningful Use goals



   4/16/13
Workflow Automation

•  Content creator / editor

  workbench

•  Review, approval, publishing

  workflows

•  Change reviewing

•  Content versioning

•  Role-based interface &

  permissions


  4/16/13
Integration with Best-of-Breed Tools

    
 Primary 
     Mobile              Social
         Email     Community    Video

   site
     application
        FB/Twitter
     campaign
      site
     portal




Measurement and reporting
Drupal

                                          Marketing
 Commerce         Social Media                               CRM         Analytics
                                         automation




 4/16/13
Security Management – The DOD
                             “Continuous and broad
                             peer review, enabled by
                             public available source
                             code, supports software
David M. Wennergren
         reliability and security
Department of Defense CIO
                             efforts”
                             	
  




 4/16/13
Tom Hall, Dexcom, Inc.
                       •  Senior Marketing Manager for
                         Dexcom, Inc.
                       •  Manages short and long term
                         digital strategies including
                         website development and agency
                         partnerships
                       •  Focused on scaling Dexcom’s
                         online presence through, SEO, and
                         social networks, to increase
                         inbound traffic, and to grow
                         customer base




4/16/13
Dexcom, Inc. – Workflow Automation 

•  Dexcom, Inc (NASDAQ: DXCM) 
        §  Issue
             •    Needed to expand sales channels online
             •    The solution had to access crucial client data stored behind Oracle
                  Legacy system
             •    Platform had to be an intuitive e-commerce solution 
        §  Result 
             •    Fully HIPAA compliant site that allowed patients access to their
                  records and diabetes devices in an elegant mobile platform
             •    Decreased administration work to expedite order process
             •    Expanded sales channel online for customers to order



  4/16/13
Dexcom, Inc. – An (Oracle) Integration Case Study

                                        •    Achieve teamed up with Acquia to build, host and
                                             support an e-commerce site that gave patients a
                                             quick, easy, and secure method for re-ordering their
                                             glucose monitoring systems. 


                                        •    Critical client data was locked within Dexcom’s Oracle
                                             system.

•  Medical device company that
   distributes glucose monitoring       •    Achieve built a series of custom modules that
   systems
                                             integrated multiple sources of data into one seamless
•  Third Party Integration: Oracle           platform, including a number of proprietary client
   Legacy System
                                             information:
•  Custom Built Modules to lock                   •    Insurance verification
   secure client data behind firewall
                                                  •    Purchasing and frequency limits based on client insurance
•  HIPAA Compliant
                                                       and co-pays
•  Mobile optimized: Responsive                   •    Product specifications
   web design technology used


    4/16/13
A Positive Outlook

•  Open Source Technology Has Already
   Alleviated These Same Pains in Other
   Industries
       §  Fully integrated with all third party APIs
       §  Engaging platform 
       §  Seamless billing solutions 
       §  Scheduling solution for front office automation
       §  Secure websites exceeding industry standards
            

 4/16/13
Drupal – Freedom and Flexibility

            No Lock-in                               Simplified Digital Experiences
   Open SaaS model offers                               Lowest solution TCO 
freedom to move your customers                      and the fastest learning curve
    digital experiences to any 	

                         amongst developers 
                                                          and Digital Marketers.	




                                                           Mature Cloud Model
    Unmatched Innovation                             Leverage mature, optimized
Accelerate innovation from idea                      cloud deployment models and
to experience at web speed across                      offers operational models to map
      any channel or device.	

                           spending plans to successes.	
  
                                                                       	
  



                  Unified Platform                    Best of Breed
           Create unforgettable customer      Empower the business to mix and
            experiences by leveraging a      match sales and marketing tools in
             unified platform for content,    a string of pearls approach
               community, and commerce.	

   for maximum business impact	





    4/16/13
Drupal Will Redefine Patient Engagement
•     A Single-Sign on (SSO) web-based portal
•     Access to all medical records and test results
•     Convenient web-based scheduling 
•     Medical web-forms
•     Integration with EHRs 
•     Online billing and payment options
•     E-visit capabilities
•     Online requests: referrals and prescription refills
•     Mobile and responsive web solutions



    4/16/13
Achieve’s Drupal Development
Achieve has dedicated thousands of hours developing the
most complex Drupal solutions specializing in:
       §  Workflow
            •    Elegant back-end solutions that have simplified the most complex
                 editorial workflow
            •    Track-able content editing and deployment process for HIPAA
                 compliance
       §  Integration
            •    Platforms that access critical client data behind firewalls locked
                 within secure legacy systems 
       §  Infrastructure Services
            •    Achieve builds rock-solid HIPAA compliant server configurations 
       §  Security
            •    Rigorous security audits



 4/16/13
Why Drupal Rocks – A Snapshot!

     Drupal Rocks!
   §  Cost!

Drupal Rocks!
                      §  Scalability and Time to Market

                      §  Platform Integration

                      §  Community Capabilities 

                      §  Drupal Talent…everywhere!



 4/16/13
Key Takeaways

•  U.S. Healthcare system is not getting the job done
          §  Overpriced
          §  Under Performing

•  Healthcare landscape is changing
          §  Patients are acting more like consumers

•  Government has mandated the use of technology
          §  Technology adoption rates will begin to rapidly increase
          §  Choice of technology solution needs to be calculated

•  Drupal is the choice solution for Patient Engagement


   4/16/13
Thank You

                    Marc Hermsmeyer!
                      §  VP, Operations
           §  marc.hermsmeyer@achieveinternet.com
                       §  800.618.8777



4/16/13
Connect with Achieve
If you have any further questions or would like to get in touch with
      Achieve you can do so through the following channels:
                                 
•     Email: info@achieveinternet.com



        §  Twitter.com/achieveinternet



        §  http://www.facebook.com/pages/Achieve-Internet/7335128391




     4/16/13
Q  A


4/16/13
Backup Slides
               References




4/16/13
HITECH Act Summary
The Health Information Technology for Economic and Clinical Health Act, abbreviated HITECH
Act, was enacted under the American Recovery and Reinvestment Act of 2009. Under the
HITECH Act, the United States Department of Health and Human Services is spending $25.9
billion to promote and expand the adoption of health information technology. The inclusion of
as much as $36.5 billion in spending to create a nationwide network ofelectronic health
records.” !
 !

Electronic Health Records (EHR)!
The HITECH Act set meaningful use of interoperable EHR adoption in the health care system
as a critical national goal and incentivized EHR adoption. The goal is not adoption alone but
'meaningful use' of EHRs — that is, their use by providers to achieve significant improvements
in care.”!
Title IV of the act promises maximum incentive payments for Medicaid to those who adopt and
use certified EHRs of $63,750 over 6 years beginning in 2011. Eligible professionals must
begin receiving payments by 2016 to qualify for the program. For Medicare the maximum
payments are $44,000 over 5 years. Doctors who do not adopt an EHR by 2015 will be
penalized 1% of Medicare payments, increasing to 3% over 3 years. In order to receive the EHR
stimulus money, the HITECH act (ARRA) requires doctors to show meaningful use of an EHR
system. As of June 2010, there are no penalty provisions for Medicaid.!
!
§  hp://en.wikipedia.org/wiki/HITECH_ACT	
  


   4/16/13
References
•    Dr. James LaBelle, Chief Medical Officer and Senior Vice President at Scripps Health 
•    http://www.blackbookrankings.com/healthcare/
•    http://dashboard.healthit.gov/HITAdoption/?view=0
•    http://www.healthit.gov/buzz-blog/meaningful-use/patient-engagement-objectives-
     meaningful-stage-2/
•    http://www.cms.gov/Regulations-and-Guidance/Legislation/EHRIncentivePrograms/
     index.html?redirect=/ehrincentiveprograms/
•    http://www.slideshare.net/FrostandSullivan/health-information-technologies-market-
     trends
•    http://dashboard.healthit.gov/HITAdoption/?view=0
•    http://www.healthit.gov/providers-professionals/benefits-electronic-health-records-
     ehrs
•    http://healthcare.intuit.com/portal/docs/patient-portals-mu-whitepaper.pdf
•    http://www.healthdatamanagement.com/issues/18_3/will-patient-portals-open-the-
     door-to-better-care-39853-1.html
•    http://en.wikipedia.org/wiki/HITECH_ACT




     4/16/13
The Achieve Process




4/16/13

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Open source health_acquia_final_v2_20130415

  • 1. Launch with Confidence! Harnessing the Power of Open Source & Drupal to Drive Outcomes in Healthcare 4/16/13
  • 2. Agenda •  About Achieve •  Current State of U.S. Healthcare •  Where is Healthcare Headed? •  The Value of Open Source •  How Can Drupal Help? •  Case Study Quick Look: Dexcom, Inc. •  How to Harness Open Source for Healthcare Outcomes •  Summary •  Q&A 4/16/13
  • 3. About Achieve legal name Achieve Internet" founded 1998" headquarters 1767 Grand Avenue, Suite #2 | San Diego, CA 92109 | U.S.A." leadership Ron Huber, Chief Executive Officer" Achieve leverages best in class open source web application and development experience and tools to create mission optimized platforms for enterprise clients. " core values Meticulous Coding | Transparent Work Flow | Robust Performance" Achieve specializes in the architecture and planning phases of large-scale enterprise projects for Fortune 500 services Companies. Services include: Application Development, Integrated Communications, Globalization, Infrastructure and Deployment, and Mobility and End-User Services. " clients Achieve has worked with some of the most recognizable names in the Media and Entertainment Industry: Sony, NBC Universal, MTV, and Fast Company. Achieve has also worked with numerous enterprise corporations such as: U.S. Chamber of Commerce, Dexcom, Inc., Experian, Hunter Industries, and Amerigroup. " partnerships Acquia (Enterprise Partner), Drupal Association, Neue Creative Group, Kluge Interactive " 4/16/13
  • 4. Key Clients: Media & Entertainment clients! 4/16/13
  • 5. Key Clients clients! 4/16/13
  • 6. About Me •  Marc Hermsmeyer •  VP, Operations at Achieve Internet •  14+ years experience in Internet software and online media •  Enjoys surfing, backpacking & fishing LinkedIn: www.linkedin.com/in/marchermsmeyer/" Twitter: @MHermsmeyer" 4/16/13
  • 7. Three Key Focuses 1.  Current state of Healthcare 2.  Developing Trends in Technology 3.  Future Drupal Considerations 4/16/13
  • 8. Healthcare – An Individual Perspective 4/16/13
  • 9. Healthcare – An Individual Perspective •  When was the last time you went to the Doctor’s office or the Emergency Room? §  How did you schedule the appointment? §  How much paperwork did you have to fill out? §  How did you pay for the service? §  How would you rate your experience? •  You are not alone. •  Most people are just as frustrated. 4/16/13
  • 10. Changing Landscape for Healthcare Frost and Sullivan •  Increasing population size Research" Demographics •  Ageing population that are living longer Disease •  Increase in life style induced diseases Patterns •  Increase in chronic diseases •  Health is valued more today Consumer •  Patients are acting more like consumers Behavior when deciding on care •  Incentives for Electronic Healthcare Platforms Government •  Mandate for patient engagement and Pressure interaction §  h"p://www.slideshare.net/FrostandSullivan/health-­‐informa9on-­‐technologies-­‐market-­‐trends   4/16/13
  • 11. Current State of Healthcare Industry •  $2 Trillion spent a year in the U.S. §  Most expensive system in the world •  Ranks poorly in leading indicators including, life expectancy and infant mortality rate §  Americans are spending 17% of GDP on Healthcare costs §  21 – 40% of Healthcare spend is wasted due to inefficiencies in workflow »  Dr. James LaBelle, CMO Scripps Health §  Dr.  James  LaBelle,  Chief  Medical  Officer  and  Senior  Vice  President  at  Scripps  Health     4/16/13
  • 12. Industry Wide Challenges These challenges have plagued many other industries in the past, from Media, Publishing and Manufacturing, beyond…. §  Interoperability §  Integration §  Workflow automation §  User experience §  Billing §  Performance §  Scalability §  Communication §  Patient engagement §  Mobile solutions 4/16/13
  • 13. Hasty Decisions Physician satisfaction with their current technology solution Black Book Rankings on Top Ranking EMRs " Satisfied Undecided Dissatisfied §  h"p://www.blackbookrankings.com/healthcare/   4/16/13
  • 14. Where is Healthcare Headed? 4/16/13
  • 15. Where is Healthcare Headed? Government Mandate to Leverage Technology Financial Incentives Will Cause Healthcare Affordable Care Act Adoption Rates to Soar HITECH Act §  Electronic Health Records (EHR) §  Practice Management Tools Meaningful Use §  Patient Portals §  Personal Health Records 4/16/13
  • 16. Affordable Care Act & Meaningful Use “To meet the requirements of Meaningful Use Stage 2, health care providers need to more actively engage patients by providing them with the capability to electronically view, download, and transmit relevant information from their provider’s electronic health records.” " HealthIT.gov and CMS.gov" $63,750! amount healthcare professionals will be able to receive per eligible professional within their practice that implements an EHR under Meaningful Use " §  h"p://www.healthit.gov/buzz-­‐blog/meaningful-­‐use/pa9ent-­‐engagement-­‐objec9ves-­‐meaningful-­‐stage-­‐2/   §  h"p://www.cms.gov/Regula9ons-­‐and-­‐Guidance/Legisla9on/EHRIncen9vePrograms/index.html?redirect=/ehrincen9veprograms/   4/16/13
  • 17. Missing the Mark on Meaningful Use 160000 HealthIT.gov HIT Adoption Rates" 140000 120000 100000 80000 60000 40000 20000 0 Number of Primary Care Providers Enrolled Number of Primary Care Providers Live on EHR Number of Primary Care Providers Demonstrating Meaningful Use Enrollment Goal, PPCPs §  h"p://dashboard.healthit.gov/HITAdop9on/?view=0   4/16/13
  • 18. New Wave of Healthcare Technology Patient Portals: “It’s going to be a cost of doing business. You wouldn’t consider not having a phone system, and the generations that are coming up are going to think it’s ridiculous not to be able to communicate via computer.” --Elizabeth Boehm, Forester Research •  Elizabeth  Boehm,  Forester  Research  and  Experia  Health.  h"p://www.healthdatamanagement.com/issues/18_3/will-­‐pa9ent-­‐portals-­‐ open-­‐the-­‐door-­‐to-­‐be"er-­‐care-­‐39853-­‐1.html   4/16/13
  • 19. Benefit of Patient Portals •  $0.63 cents saved… Every time practice does not have to mail lab results •  $17 saved… Every time practice can handle a billing query online rather then by phone •  $7 saved… For every appointment scheduled online •  25% reduction in patients… Who need to come in for a follow up (keeps insurance costs down) due to e-consults and messaging capabilities of portal •  12,000 phone calls averted a month! •  Allows certain practices to re-direct over 100 hours each month from paperwork and phone calls to providing better customer service and patient care •  h"p://www.healthdatamanagement.com/issues/18_3/will-­‐pa9ent-­‐portals-­‐open-­‐the-­‐door-­‐to-­‐be"er-­‐care-­‐39853-­‐1.html   4/16/13
  • 20. Patients Want Portals •  94% of patients in one survey rated easy access to their own medical records as either important or very important •  75% of patients want their physicians to provide online services to do the following: •  Schedule appointments •  Get test results •  Access medical records •  Exchange email •  81% would schedule their own appointment via a secure web site and fill out medical/registration forms online prior to visit •  h"p://healthcare.intuit.com/portal/docs/pa9ent-­‐portals-­‐mu-­‐whitepaper.pdf   4/16/13
  • 21. How Can Technology Help? Leveraging the power of technology will help to lower costs and create engaging care solutions: §  Connectivity/Interoperability §  Accessible patient records and test results §  Integration with multiple platforms §  Role-based security §  Customizable workflow management §  Medical form submission §  Referral capability §  Rx refills requests §  Internal and external messaging §  Intuitive scheduling §  Billing functionality §  Mobile solutions 4/16/13
  • 22. Patient Portals – Feature Ranking Feature   Rank  1-­‐5  (1=  lowest;  5  =  highest)   Integra9on  w/  EHR   5   RX  Refills   5   Secure  Messaging   5   Lab/Test  Results   5   Referrals   4   Online  Medical  Forms   4   Access  to  Medical  Info   3.5   Billing     3   Scheduling   3   Mobile  (Responsive)   3   E-­‐Visits   2   Community  Building  (Social/Forums)   2   Support     2   4/16/13
  • 23. The Value of Open Source and Drupal •  Patient Engagement… Best Solved with Drupal §  Robust platform with numerous modules for customization §  Extensible and designed to accommodate numerous changes §  Out of the box functionality 4/16/13
  • 24. Drupal Specific Solutions Workflow Automation +… §  Configuration §  Approval §  Auditing 3rd Party Integration +… §  Single Sign-on (SSO) §  Consume 3rd Party Data §  BI Integration Security … §  Access §  User Management §  Password Policies = Enhanced Customer and Patient Interaction §  Engage the patient and meet Meaningful Use goals 4/16/13
  • 25. Workflow Automation •  Content creator / editor workbench •  Review, approval, publishing workflows •  Change reviewing •  Content versioning •  Role-based interface & permissions 4/16/13
  • 26. Integration with Best-of-Breed Tools Primary 
 Mobile Social
 Email Community Video
 site application FB/Twitter campaign site portal Measurement and reporting Drupal Marketing Commerce Social Media CRM Analytics automation 4/16/13
  • 27. Security Management – The DOD “Continuous and broad peer review, enabled by public available source code, supports software David M. Wennergren reliability and security Department of Defense CIO efforts”   4/16/13
  • 28. Tom Hall, Dexcom, Inc. •  Senior Marketing Manager for Dexcom, Inc. •  Manages short and long term digital strategies including website development and agency partnerships •  Focused on scaling Dexcom’s online presence through, SEO, and social networks, to increase inbound traffic, and to grow customer base 4/16/13
  • 29. Dexcom, Inc. – Workflow Automation •  Dexcom, Inc (NASDAQ: DXCM) §  Issue •  Needed to expand sales channels online •  The solution had to access crucial client data stored behind Oracle Legacy system •  Platform had to be an intuitive e-commerce solution §  Result •  Fully HIPAA compliant site that allowed patients access to their records and diabetes devices in an elegant mobile platform •  Decreased administration work to expedite order process •  Expanded sales channel online for customers to order 4/16/13
  • 30. Dexcom, Inc. – An (Oracle) Integration Case Study •  Achieve teamed up with Acquia to build, host and support an e-commerce site that gave patients a quick, easy, and secure method for re-ordering their glucose monitoring systems. •  Critical client data was locked within Dexcom’s Oracle system. •  Medical device company that distributes glucose monitoring •  Achieve built a series of custom modules that systems integrated multiple sources of data into one seamless •  Third Party Integration: Oracle platform, including a number of proprietary client Legacy System information: •  Custom Built Modules to lock •  Insurance verification secure client data behind firewall •  Purchasing and frequency limits based on client insurance •  HIPAA Compliant and co-pays •  Mobile optimized: Responsive •  Product specifications web design technology used 4/16/13
  • 31. A Positive Outlook •  Open Source Technology Has Already Alleviated These Same Pains in Other Industries §  Fully integrated with all third party APIs §  Engaging platform §  Seamless billing solutions §  Scheduling solution for front office automation §  Secure websites exceeding industry standards 4/16/13
  • 32. Drupal – Freedom and Flexibility No Lock-in Simplified Digital Experiences Open SaaS model offers Lowest solution TCO freedom to move your customers and the fastest learning curve digital experiences to any amongst developers and Digital Marketers. Mature Cloud Model Unmatched Innovation Leverage mature, optimized Accelerate innovation from idea cloud deployment models and to experience at web speed across offers operational models to map any channel or device. spending plans to successes.     Unified Platform Best of Breed Create unforgettable customer Empower the business to mix and experiences by leveraging a match sales and marketing tools in unified platform for content, a string of pearls approach community, and commerce. for maximum business impact 4/16/13
  • 33. Drupal Will Redefine Patient Engagement •  A Single-Sign on (SSO) web-based portal •  Access to all medical records and test results •  Convenient web-based scheduling •  Medical web-forms •  Integration with EHRs •  Online billing and payment options •  E-visit capabilities •  Online requests: referrals and prescription refills •  Mobile and responsive web solutions 4/16/13
  • 34. Achieve’s Drupal Development Achieve has dedicated thousands of hours developing the most complex Drupal solutions specializing in: §  Workflow •  Elegant back-end solutions that have simplified the most complex editorial workflow •  Track-able content editing and deployment process for HIPAA compliance §  Integration •  Platforms that access critical client data behind firewalls locked within secure legacy systems §  Infrastructure Services •  Achieve builds rock-solid HIPAA compliant server configurations §  Security •  Rigorous security audits 4/16/13
  • 35. Why Drupal Rocks – A Snapshot! Drupal Rocks! §  Cost! Drupal Rocks! §  Scalability and Time to Market §  Platform Integration §  Community Capabilities §  Drupal Talent…everywhere! 4/16/13
  • 36. Key Takeaways •  U.S. Healthcare system is not getting the job done §  Overpriced §  Under Performing •  Healthcare landscape is changing §  Patients are acting more like consumers •  Government has mandated the use of technology §  Technology adoption rates will begin to rapidly increase §  Choice of technology solution needs to be calculated •  Drupal is the choice solution for Patient Engagement 4/16/13
  • 37. Thank You Marc Hermsmeyer! §  VP, Operations §  marc.hermsmeyer@achieveinternet.com §  800.618.8777 4/16/13
  • 38. Connect with Achieve If you have any further questions or would like to get in touch with Achieve you can do so through the following channels: •  Email: info@achieveinternet.com §  Twitter.com/achieveinternet §  http://www.facebook.com/pages/Achieve-Internet/7335128391 4/16/13
  • 40. Backup Slides References 4/16/13
  • 41. HITECH Act Summary The Health Information Technology for Economic and Clinical Health Act, abbreviated HITECH Act, was enacted under the American Recovery and Reinvestment Act of 2009. Under the HITECH Act, the United States Department of Health and Human Services is spending $25.9 billion to promote and expand the adoption of health information technology. The inclusion of as much as $36.5 billion in spending to create a nationwide network ofelectronic health records.” !  ! Electronic Health Records (EHR)! The HITECH Act set meaningful use of interoperable EHR adoption in the health care system as a critical national goal and incentivized EHR adoption. The goal is not adoption alone but 'meaningful use' of EHRs — that is, their use by providers to achieve significant improvements in care.”! Title IV of the act promises maximum incentive payments for Medicaid to those who adopt and use certified EHRs of $63,750 over 6 years beginning in 2011. Eligible professionals must begin receiving payments by 2016 to qualify for the program. For Medicare the maximum payments are $44,000 over 5 years. Doctors who do not adopt an EHR by 2015 will be penalized 1% of Medicare payments, increasing to 3% over 3 years. In order to receive the EHR stimulus money, the HITECH act (ARRA) requires doctors to show meaningful use of an EHR system. As of June 2010, there are no penalty provisions for Medicaid.! ! §  hp://en.wikipedia.org/wiki/HITECH_ACT   4/16/13
  • 42. References •  Dr. James LaBelle, Chief Medical Officer and Senior Vice President at Scripps Health •  http://www.blackbookrankings.com/healthcare/ •  http://dashboard.healthit.gov/HITAdoption/?view=0 •  http://www.healthit.gov/buzz-blog/meaningful-use/patient-engagement-objectives- meaningful-stage-2/ •  http://www.cms.gov/Regulations-and-Guidance/Legislation/EHRIncentivePrograms/ index.html?redirect=/ehrincentiveprograms/ •  http://www.slideshare.net/FrostandSullivan/health-information-technologies-market- trends •  http://dashboard.healthit.gov/HITAdoption/?view=0 •  http://www.healthit.gov/providers-professionals/benefits-electronic-health-records- ehrs •  http://healthcare.intuit.com/portal/docs/patient-portals-mu-whitepaper.pdf •  http://www.healthdatamanagement.com/issues/18_3/will-patient-portals-open-the- door-to-better-care-39853-1.html •  http://en.wikipedia.org/wiki/HITECH_ACT 4/16/13