OpenEd - The Right Resource for Every Standard and Every Student
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This document summarizes the benefits of OpenEd, an educational platform that provides personalized learning resources and assessments to help teachers implement standards-based instruction more effectively. It outlines how OpenEd aggregates the world's largest library of educational videos, games and assessments mapped to standards, and uses machine learning to recommend individualized content for students based on assessment results. This allows teachers to spend less time on planning, grading and reteaching by automating these processes. The document also notes OpenEd's traction with over 135,000 teachers and potential to generate $100 million in revenue.
OpenEd - The Right Resource for Every Standard and Every Student
- 1. The Right Resource for Every Standard and Every Student
- 2. “flipped or blended classroom” is disrupting education • existing ed tech (lesson planning, quizzing tools) don’t handle it well The Problem Common Core and other rigorous standards are things teachers need help with • 70% of teachers assess as not knowing their grades standard content * Gates Foundation Survey: http://www.scholastic.com/primarysources/download-the-full-report.htm
- 3. Before OpenEd Possible 1:1 Impossible with 20 students • Pick concept • Teach to student • Assess if mastered • Reteach if necessary • Next concept
- 4. • Takes a concept • Teach it with OpenEd’s largest resource library • OpenEd assesses mastery with largest library of quiz content • OpenEd reteaches what each student missed using just the right content After OpenEd OpenEd Makes Personalized Learning Scalable for the First Time
- 5. A Teacher’s Day Before OpenEd Prepare for Class: 1 hour • Choose Topic, activities, resources. • Create a lesson plan. Classroom Facing Time: 6 hours • Lecture. • Guide in-class activities, exercises, worksheets • Direct assistance to students Grading: 1 hour • Hand-grading homework • Hand-grading quizzes • For 25-75 students Impact of OpenEd A Teacher’s Day After OpenEd Prepare for Class: 15 minutes • Use default lesson plan. • Delete or add resources Classroom Facing Time: 6 hours • Lecture. • Pop quizzes, in-class “homework” • OpenEd suggests videos Grading: 15 minutes • Auto-grading homework • Auto-grading quizzes • For 25-75 students
- 7. Over one million videos, games, assessments and homework assignments World’s largest K-12 educational resource library Aggregated, free content • 100+ providers including Mapped to every standard • Every Common Core standard and microconcept • Machine Learning • Team of Curriculum Specialists Premium Content API
- 8. Changing the way teachers spend their time Saving teacher time by presenting right resources Lesson Plans • Default lesson plans for every grade, subject, and textbook Saving Time on Assignments • Easy class creation • Single click assigns resources to students and tracks usage
- 9. Free and premium assessments for every microconcept in CC standards Largest collection of assessments Making assessments smarter • Only free formative assessment item bank • Covers all Common Core standards with questions • Suggests resources for any question missed
- 10. Automatic grading frees time for teachers to do what they do best: teach! Teachers can translate data into action Mastery Chart • Track student progress through assignments realtime • Recommends remediation for each student
- 11. Earn badges for mastery of skills with videos for intervention Common Core Quest App
- 12. Why Now
- 13. Traction
- 14. We acquire teachers via social networks for $0.98 • They onboard their students and parents for free We are at scale: 135K teachers acquired already • Growing 27% per month $100M revenue runrate on $10M incremental raised • 200K classrooms with 5 parents/classroom paying $10/mo premium Quick Path to $100M Revenue
- 15. Reaching 200K Classrooms Teacher first Student first Partner first
- 16. We Are Loved • “Having prebuilt assessments that align to each CCSS standards and that recommends videos for each student’s learning gap has completely changed my teaching. Each student is engaging with just the right resources they need. And I’ve become an engaged coach not a fulltime grader and lecturer.” – Brandon Dorman, Fresno USD • “I used to be bored by videos I was asked to watch, typically stuff I knew. I love taking the quizzes to show what I know and get a fun video that I really learn from.“ – Tonya, 8th grade student • “ It is crucial that they have quick access to just the right quality, aligned resource for each student. We partnered with OpenEd to greatly expand teachers’ access to these skill- aligned resources for personalizing learning” – Anne Schreiber, SVP, Renaissance Learning
- 17. We are the 4th startup to do Freemium model at scale • ClassDojo: 1M classrooms in 24 months Behavior communication only, so hard to monetize • Edmodo: 1M classrooms in 20 months Communications only, so hard to monetize • Remind: 1M classrooms in 30 months Communications only, so hard to monetize We are first to leverage it in core learning when $$ are • STAR Testing/Renaissance: 500k classrooms with 1 test per year after 10 years $200M revenue. Acquired for $1.1B in 2014 • Pearson 2M classrooms in textbooks. $7.6B revenue • MasteryConnect $24M raised for old-school field-sales-based distribution of assessments. We have more classrooms in 6 months than they do in 5 years K-12 EdTech Landscape
- 18. 20 headcount • 10 Engineers: machine learning, full-stack, web front-end, android, ioS, UI design • 7 Curators • 3 Direct Customer Acquisition VP Marketing, Ron Drabkin • Direct customer acquisition expert with history of $100M/year direct spend • Co-founded a charter high school Founder and CEO, Adam Blum, has 3 prior exits totaling $600M • Technical founder with expertise building platforms • Rhomobile and Good acquired by Motorola, Systinet acquired by Mercury/HP • Started OpenEd to solve the education problem for his own children OpenEd Team