Operation and value chain management
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The document presents an overview of operations management, emphasizing its importance in transforming resources into goods and services while improving productivity. It discusses the differences between manufacturing and service organizations, outlines value chain management, its goals, requirements, and obstacles, as well as current issues like technology's role and quality management. Key concepts include mass customization, organizational collaboration, and the strategic role of operations in enhancing competitive success.
Operation and value chain management
- 1. PowerPoint Presentation by Charlie CookPowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc.Copyright © 2005 Prentice Hall, Inc. All rights reserved.All rights reserved. 8th edition Steven P. Robbins Mary Coulter
- 2. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 19–2 L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. What Is Operations Management and Why Is It Important? • Explain what operations management is. • Contrast manufacturing and services organizations. • Describe managers’ role in improving productivity. • Discuss the strategic role of operations management, Value Chain Management • Define value chain and value chain management. • Describe the goal of value chain management. • Discuss the requirements for successful value chain management.
- 3. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 19–3 L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Value Chain Management (cont’d) • Tell what benefits result from value chain management. • Explain the obstacles to value chain management. Current Issues in Operations Management • Discuss technology’s role in manufacturing. • Tell some of the various quality dimensions. • Explain ISO9000 and Six Sigma. • Describe mass customization and how operations management contributes to it.
- 4. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 19–4 What Is Operations Management? • Operations Management The design, operation, and control of the transformation process that converts such resources as labor and raw materials into goods and services that are sold to customers. • The Importance of Operations Management It encompasses both services and manufacturing. It is important in effectively and efficiently managing productivity. It plays a strategic role in an organization’s competitive success.
- 5. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 19–5 Manufacturing and Services • Manufacturing Organizations Use operations management in the transformation process of turning raw materials into physical goods. • Service Organizations Use operations management in creating nonphysical outputs in the form of services (the activities of employees interacting with customers).
- 6. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 19–6 Managing Productivity • Productivity The overall output of goods or services produced divided by the inputs needed to generate that output. A composite of people and operations variables. • Benefits of Increased Productivity Economic growth and development Higher wages and profits without inflation Increased competitive capability due to lower costs
- 7. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 19–7 Value and the Value Chain • Value The performance characteristics, features and attributes, and any other aspects of goods and services for which customers are willing to give up resources (i.e., spend money). • The Value Chain The entire series of organizational work activities that add value at each step beginning with the processing of raw materials and ending with the finished product in the hands of end users
- 8. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 19–8 Value Chain Management • Value Chain Management The process of managing the entire sequence of integrated activities and information about product flows along the entire value chain. • Goal of Value Chain Management To create a value chain strategy that fully integrates all members into a seamless chain that meets and exceeds customers’ needs and creates the highest value for the customer.
- 9. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 19–9 Value Chain Management (cont’d) • Requirements for Value Chain Management A new business model incorporating: Coordination and collaboration Investment in information technology Changes in organizational processes Committed leadership Flexible jobs and adaptable, capable employees A supportive organizational culture and attitudes
- 10. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 19–10 Value Chain Management (cont’d) • Obstacles to Value Chain Management Organizational barriers Refusal or reluctance to share information Reluctance to shake up the status quo Security issues Cultural attitudes Lack of trust and too much trust Fear of loss of decision-making power Required capabilities Lacking or failing to develop the requisite value chain management skills
- 11. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 19–11 Value Chain Management (cont’d) • Obstacles to Value Chain Management (cont’d) People Lacking commitment to do whatever it takes Refusing to be flexible in meeting the demands of a changing situation Not being motivated to perform at a high level Lack of trained managers to lead value chain initiatives
- 12. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 19–12 Current Operations Management Issues • Technology’s Role in Manufacturing Increased automation and integration of production facilities with business systems to to control costs Predictive maintenance, remote diagnostics, and utility cost savings • Quality The ability of • Mass Customization
- 13. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 19–13 Current Issues… (cont’d) • Quality The ability of a product or service to reliably do what it’s supposed to do and to satisfy customer expectations. • How is Quality Achieved Planning for quality Organizing and leading for quality Controlling for quality • Quality Goals ISO900 certification and Six Sigma standards
- 14. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 19–14 Current Issues… (cont’d) • Mass Customization A design-to-order concept that provides consumers with a product when, where, and how they want it. Makes heavy use of technology in developing flexible manufacturing techniques and engaging in continual dialogue with customers. • Benefits of Mass Customization Creates an important relationship between the firm and the customer in providing loyalty-building value to the customer and in garnering valuable market information for the firm.