Operations
&
Competitiveness
Operations ManagementOperations Management
Learnings….
 Introduction
 Transformation process
 Evolution of operations management
 Integrated value chain
 Operations management and e–business
 Globalization and competitiveness
 conclusion
Introduction
What is operations?
a function or system that transforms inputs
into outputs of greater value
What is a transformation process?
a series of activities along a value chain
extending from supplier to customer
activities that do not add value are
superfluous and should be eliminated
What is operations management?
Systematic direction, control, and evaluation
of the entire range of processes that
transform inputs into finished goods or
services.
Operations and competitiveness
 All operations produce products and services by
changing inputs into outputs. They do this by
using the ‘input-transformation-output'‘input-transformation-output'
process.process.
 There are two categories of inputs in any
operation's processes:
1) Transformed and
2) Transforming resources
 Transformed resources are the resources that
are treated, transformed or converted in the
process, that include
 Materials
 Information
 Customers
 The other set of inputs to any operations
process are Transforming Resources. These
are the resources which act on or carry out the
transformation process. There are two main
types of transforming resources:
Facilities Staff
Buildings,
Equipment,
Plant and
Technology
of the operation.
All The People
Involved In The
Operations Process.
How is operations relevant to
my major?
 Accounting
 Information
Technology
 Management
 “As an auditor you must
understand the fundamentals
of operations management.”
 “IT is a tool, and there’s no
better place to apply it than
in operations.”
 “We use so many things you
learn in an operations class—
scheduling, lean production,
theory of constraints, and
tons of quality tools.”
How is operations relevant to
my major?
 Economics
 Marketing
 Finance
 “It’s all about processes. It
helps in analysis of
investment plant.”
 “How can you do a good job
marketing a product if
you’re unsure of its quality
or delivery status?”
 “Most of our capital
budgeting requests are
from operations, and most
of our cost savings, too.”
Evolution of Operations Management
Craft production
process of handcrafting products or
services for individual customers
Division of labor
dividing a job into a series of small
tasks each performed by a different
worker
Interchangeable parts
standardization of parts initially as
replacement parts; enabled mass
production
Evolution of Operations
Management (cont.)
 Scientific management
systematic analysis of work methods
 Mass production
high-volume production of a
standardized product for a mass
market
 Lean production
adaptation of mass production that
prizes quality and flexibility
 Industrial revolution Late 1700s
 Scientific management Early 1900s
Hawthorne Effect 1930s
 Human relations movement 1930s
 Management science 1940s
 Computer age 1960s
 Environmental Issues 1970s
 JIT & TQM* 1980s
*JIT= Just in Time, TQM= Total Quality Management
Historical developement of OM
 Reengineering 1990-
 Global competition 1980-
 Flexibility 1990-
 Time-Based Competition 1990-
 Supply chain Management 1990-
 Electronic Commerce 2000-
 Outsourcing & flattening of world 2000-
Operations Management and
E-Business
Categories of E-Commerce
BusinessBusinessConsumerConsumer
BusinessBusiness ConsumerConsumer
B2B
tradeindia.com
B2C
flipkart.com
C2B
Priceline.com
C2C
eBay.com
An Integrated Value Chain
 The concept comes from business management and was
first described and popularized by Michael porter in 1985
 A level model of how businesses receive raw materials
through various processes, and sell finished products to
customers.
 Value chain: set of activities that create and deliver products to
customer
SupplierCustomer
Flow of information (customer order)Flow of information (customer order)
Flow of product (order fulfillment)Flow of product (order fulfillment)
manufacture
 product passes through activities of a chain in order, and each
activity the product gain some value.
 Chain of activities gives the product more added value than sum
of the independent activities values.
 The value chain concept has been extended beyond individual
firm. It can apply to whole supply chain and distribution network.
Distinct stage in value chain may include
 Receiving raw material
 Converting raw material into finished product
 Identified customer and distributing the product
 Providing customer support
Impact of E-Business on Operations
Management
 Comparison shopping
by customers
 Direct contact with
customers
 Business processes
conducted online
 Customer expectations
escalate; quality must be
maintained and costs lowered
 No more guessing about
demand is necessary;
inventory costs go down;
product and service design
improves; build to-order
products and services is made
possible
 Transaction costs are lower;
customer support costs
decrease; e-procurement
saves big bucks
Benefits of E-Business Impact on Operations
Impact of E-Business on Operations
Management (cont.)
 Access to
customers
worldwide
 Middlemen are
eliminated
 Access to suppliers
worldwide
 Demand increases; order
fulfillment and logistics become
major issues; production moves
overseas
 Logistics change from delivering to
a store or distribution center to
delivering to individual homes;
consumer demand is more erratic
and unpredictable than business
demand
 Outsourcing increases; more
alliances and partnerships among
firms are formed; supply is less
certain; global supply chain issues
arise
Benefits of E-Business Impact on Operations
Impact of E-Business on Operations
Management (cont.)
 Online auctions and
e-marketplaces
 Better and faster
decision making
 Competitive bidding lowers
cost of materials; supply needs
can be found in one location
 More timely information is
available with immediate
access by all stakeholders in
decision-making process;
customer orders and product
designs can be clarified
electronically; electronic
meetings can be held;
collaborative planning is
facilitated
Benefits of E-Business Impact on Operations
Globalization and Competitiveness
 Favorable cost
 Access to
international markets
 Response to changes
in demand
 Reliable sources of
supply
 14 major trade
agreements in 1990s
 Peak: 26% in 2000
World Trade Compared to World GDP
Source: “Real GDP and Trade Growth of OECD Countries, 2001–
03,” International Trade Statistics 2003, World Trade Organization,
www.wto.org
Globalization and Competitiveness
(cont.)
Hourly Wage Rates for Selected Countries
Source: “International Comparisons of Hourly Compensation Costs for Production Workers in
Manufacturing,” Bureau of Labor Statistics, U.S. Department of Labor, Updated September 30, 2003.
Germany: $26.18Germany: $26.18
USA: $21.33USA: $21.33
Taiwan: $5.41Taiwan: $5.41
Mexico: $2.38Mexico: $2.38
China: $0.50China: $0.50
Globalization and Competitiveness
(cont.)
Trade with China: Percent of each country‘s trade
Source: “Share of China in Exports and Imports of Major Traders, 2000 and 2002,”
International Trade Statistics 2003, World Trade Organization, www.wto.org
Risks of Globalization
Cultural differences
Supply chain issues
Safety, security, and
stability
Quality problems
Corporate image
Loss of capabilities
Competitiveness and Productivity
 Competitiveness
 degree to which a nation can produce goods
and services that meet the test of international
markets
 Productivity
 ratio of output to input
 Output
 sales made, products produced, customers
served, meals delivered, or calls answered
 Input
 labor hours, investment in equipment, material
usage, or square footage
Measures of Productivity
Competitiveness and
Productivity (cont.)
Productivity Increase
 Become efficient
 output increases with little or no increase in
input
 Expand
 both output and input grow with output
growing more rapidly
 Achieve breakthroughs
 output increases while input decreases
 Downsize
 output remains the same and input is
reduced
 Retrench
 both output and input decrease, with input
decreasing at a faster rate
Global Competitiveness Ranking
1.1. FinlandFinland
2.2. United StatesUnited States
3.3. SwedenSweden
4.4. DenmarkDenmark
5.5. TaiwanTaiwan
6.6. SingaporeSingapore
7.7. SwitzerlandSwitzerland
8.8. IcelandIceland
9.9. NorwayNorway
10.10.AustraliaAustralia
conclusion
Gain an appreciation of strategic
importance of operations in a global
business environment
Understand how operations relates to
other business functions
Develop a working knowledge of
concepts and methods related to
designing and managing operations
Develop a skill set for quality and
process improvement

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Operations and competitiveness

  • 2. Learnings….  Introduction  Transformation process  Evolution of operations management  Integrated value chain  Operations management and e–business  Globalization and competitiveness  conclusion
  • 3. Introduction What is operations? a function or system that transforms inputs into outputs of greater value What is a transformation process? a series of activities along a value chain extending from supplier to customer activities that do not add value are superfluous and should be eliminated What is operations management? Systematic direction, control, and evaluation of the entire range of processes that transform inputs into finished goods or services.
  • 5.  All operations produce products and services by changing inputs into outputs. They do this by using the ‘input-transformation-output'‘input-transformation-output' process.process.  There are two categories of inputs in any operation's processes: 1) Transformed and 2) Transforming resources  Transformed resources are the resources that are treated, transformed or converted in the process, that include  Materials  Information  Customers
  • 6.  The other set of inputs to any operations process are Transforming Resources. These are the resources which act on or carry out the transformation process. There are two main types of transforming resources: Facilities Staff Buildings, Equipment, Plant and Technology of the operation. All The People Involved In The Operations Process.
  • 7. How is operations relevant to my major?  Accounting  Information Technology  Management  “As an auditor you must understand the fundamentals of operations management.”  “IT is a tool, and there’s no better place to apply it than in operations.”  “We use so many things you learn in an operations class— scheduling, lean production, theory of constraints, and tons of quality tools.”
  • 8. How is operations relevant to my major?  Economics  Marketing  Finance  “It’s all about processes. It helps in analysis of investment plant.”  “How can you do a good job marketing a product if you’re unsure of its quality or delivery status?”  “Most of our capital budgeting requests are from operations, and most of our cost savings, too.”
  • 9. Evolution of Operations Management Craft production process of handcrafting products or services for individual customers Division of labor dividing a job into a series of small tasks each performed by a different worker Interchangeable parts standardization of parts initially as replacement parts; enabled mass production
  • 10. Evolution of Operations Management (cont.)  Scientific management systematic analysis of work methods  Mass production high-volume production of a standardized product for a mass market  Lean production adaptation of mass production that prizes quality and flexibility
  • 11.  Industrial revolution Late 1700s  Scientific management Early 1900s Hawthorne Effect 1930s  Human relations movement 1930s  Management science 1940s  Computer age 1960s  Environmental Issues 1970s  JIT & TQM* 1980s *JIT= Just in Time, TQM= Total Quality Management Historical developement of OM
  • 12.  Reengineering 1990-  Global competition 1980-  Flexibility 1990-  Time-Based Competition 1990-  Supply chain Management 1990-  Electronic Commerce 2000-  Outsourcing & flattening of world 2000-
  • 13. Operations Management and E-Business Categories of E-Commerce BusinessBusinessConsumerConsumer BusinessBusiness ConsumerConsumer B2B tradeindia.com B2C flipkart.com C2B Priceline.com C2C eBay.com
  • 14. An Integrated Value Chain  The concept comes from business management and was first described and popularized by Michael porter in 1985  A level model of how businesses receive raw materials through various processes, and sell finished products to customers.
  • 15.  Value chain: set of activities that create and deliver products to customer SupplierCustomer Flow of information (customer order)Flow of information (customer order) Flow of product (order fulfillment)Flow of product (order fulfillment) manufacture
  • 16.  product passes through activities of a chain in order, and each activity the product gain some value.  Chain of activities gives the product more added value than sum of the independent activities values.  The value chain concept has been extended beyond individual firm. It can apply to whole supply chain and distribution network.
  • 17. Distinct stage in value chain may include  Receiving raw material  Converting raw material into finished product  Identified customer and distributing the product  Providing customer support
  • 18. Impact of E-Business on Operations Management  Comparison shopping by customers  Direct contact with customers  Business processes conducted online  Customer expectations escalate; quality must be maintained and costs lowered  No more guessing about demand is necessary; inventory costs go down; product and service design improves; build to-order products and services is made possible  Transaction costs are lower; customer support costs decrease; e-procurement saves big bucks Benefits of E-Business Impact on Operations
  • 19. Impact of E-Business on Operations Management (cont.)  Access to customers worldwide  Middlemen are eliminated  Access to suppliers worldwide  Demand increases; order fulfillment and logistics become major issues; production moves overseas  Logistics change from delivering to a store or distribution center to delivering to individual homes; consumer demand is more erratic and unpredictable than business demand  Outsourcing increases; more alliances and partnerships among firms are formed; supply is less certain; global supply chain issues arise Benefits of E-Business Impact on Operations
  • 20. Impact of E-Business on Operations Management (cont.)  Online auctions and e-marketplaces  Better and faster decision making  Competitive bidding lowers cost of materials; supply needs can be found in one location  More timely information is available with immediate access by all stakeholders in decision-making process; customer orders and product designs can be clarified electronically; electronic meetings can be held; collaborative planning is facilitated Benefits of E-Business Impact on Operations
  • 21. Globalization and Competitiveness  Favorable cost  Access to international markets  Response to changes in demand  Reliable sources of supply  14 major trade agreements in 1990s  Peak: 26% in 2000 World Trade Compared to World GDP Source: “Real GDP and Trade Growth of OECD Countries, 2001– 03,” International Trade Statistics 2003, World Trade Organization, www.wto.org
  • 22. Globalization and Competitiveness (cont.) Hourly Wage Rates for Selected Countries Source: “International Comparisons of Hourly Compensation Costs for Production Workers in Manufacturing,” Bureau of Labor Statistics, U.S. Department of Labor, Updated September 30, 2003. Germany: $26.18Germany: $26.18 USA: $21.33USA: $21.33 Taiwan: $5.41Taiwan: $5.41 Mexico: $2.38Mexico: $2.38 China: $0.50China: $0.50
  • 23. Globalization and Competitiveness (cont.) Trade with China: Percent of each country‘s trade Source: “Share of China in Exports and Imports of Major Traders, 2000 and 2002,” International Trade Statistics 2003, World Trade Organization, www.wto.org
  • 24. Risks of Globalization Cultural differences Supply chain issues Safety, security, and stability Quality problems Corporate image Loss of capabilities
  • 25. Competitiveness and Productivity  Competitiveness  degree to which a nation can produce goods and services that meet the test of international markets  Productivity  ratio of output to input  Output  sales made, products produced, customers served, meals delivered, or calls answered  Input  labor hours, investment in equipment, material usage, or square footage
  • 26. Measures of Productivity Competitiveness and Productivity (cont.)
  • 27. Productivity Increase  Become efficient  output increases with little or no increase in input  Expand  both output and input grow with output growing more rapidly  Achieve breakthroughs  output increases while input decreases  Downsize  output remains the same and input is reduced  Retrench  both output and input decrease, with input decreasing at a faster rate
  • 28. Global Competitiveness Ranking 1.1. FinlandFinland 2.2. United StatesUnited States 3.3. SwedenSweden 4.4. DenmarkDenmark 5.5. TaiwanTaiwan 6.6. SingaporeSingapore 7.7. SwitzerlandSwitzerland 8.8. IcelandIceland 9.9. NorwayNorway 10.10.AustraliaAustralia
  • 29. conclusion Gain an appreciation of strategic importance of operations in a global business environment Understand how operations relates to other business functions Develop a working knowledge of concepts and methods related to designing and managing operations Develop a skill set for quality and process improvement