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© Wiley 2010 1
Chapter 5 - Total Quality
Management
Operations Management
by
R. Dan Reid & Nada R. Sanders
4th Edition © Wiley 2010
© Wiley 2010 2
Learning Objectives
 Explain the meaning of TQM
 Identify the costs of Quality
 Describe the evolution of TQM
 Identify Quality leaders and their
contributions
© Wiley 2010 3
Learning Objectives con’t
 Identify key features of the TQM
philosophy
 Describe tools for identifying and solving
quality problems
 Describe quality awards and quality
certifications
© Wiley 2010 4
Defining Quality
 Definition of quality is dependent on the
people defining it
 There is no single, universal definition
of quality
 5 common definitions include:
(See next slide)
© Wiley 2010 5
Defining Quality – 5 Ways
1. Conformance to specifications
 Does product/service meet targets and tolerances defined
by designers?
2. Fitness for use
 Evaluates performance for intended use
3. Value for price paid
 Evaluation of usefulness vs. price paid
4. Support services
 Quality of support after sale
5. Psychological
 Ambiance, prestige, friendly staff
© Wiley 2010 6
Manufacturing Quality vs.
Service Quality
 Manufacturing quality focuses on
tangible product features
 Conformance, performance, reliability, features
 Service organizations produce intangible
products that must be experienced
 Quality often defined by perceptional factors like
courtesy, friendliness, promptness, waiting time,
consistency
© Wiley 2010 7
Cost of Quality
 Quality affects all aspects of the organization
 Quality has dramatic cost implications of:
 Quality control costs
 Prevention costs
 Appraisal costs
 Quality failure costs
 Internal failure costs
 External failure costs
© Wiley 2010 8
Cost of Quality – 4 Categories
Early detection/prevention is less costly
 (Maybe by a factor of 10)
© Wiley 2010 9
Evolution of TQM – New Focus
© Wiley 2010 10
Quality Gurus
© Wiley 2010 11
TQM Philosophy
 TQM Focuses on identifying quality problem root
causes
 Encompasses the entire organization
 Involves the technical as well as people
 Relies on seven basic concepts of
 Customer focus
 Continuous improvement
 Employee empowerment
 Use of quality tools
 Product design
 Process management
 Managing supplier quality
© Wiley 2010 12
TQM Philosophy - concepts
 Focus on Customer
 Identify and meet customer needs
 Stay tuned to changing needs, e.g. fashion styles
 Continuous Improvement
 Continuous learning and problem solving, e.g.
Kaizen, 6 sigma
 Plan-D-Study-Act (PDSA)
 Benchmarking
 Employee Empowerment
 Empower all employees; external and internal
customers
© Wiley 2010 13
TQM Philosophy– Concepts con’t
 Team Approach
 Teams formed around processes – 8 to 10
people
 Meet weekly to analyze and solve problems
 Use of Quality Tools
 Ongoing training on analysis, assessment,
and correction, & implementation tools
 Studying practices at “best in class”
companies
© Wiley 2010 14
Ways of Improving Quality
 Plan-Do-Study-Act Cycle (PDSA)
 Also called the Deming Wheel after originator
 Circular, never ending problem solving process
 Seven Tools of Quality Control
 Tools typically taught to problem solving teams
 Quality Function Deployment
 Used to translate customer preferences to design
© Wiley 2010 15
PDSA Details
 Plan
 Evaluate current process
 Collect procedures, data, identify problems
 Develop an improvement plan, performance
objectives
 Do
 Implement the plan – trial basis
 Study
 Collect data and evaluate against objectives
 Act
 Communicate the results from trial
 If successful, implement new process
© Wiley 2010 16
PDSA con’t
 Cycle is repeated
 After act phase, start planning and repeat process
© Wiley 2010 17
Seven Tools of Quality Control
1. Cause-and-Effect Diagrams
2. Flowcharts
3. Checklists
4. Control Charts
5. Scatter Diagrams
6. Pareto Analysis
7. Histograms
© Wiley 2010 18
Cause-and-Effect Diagrams
 Called Fishbone Diagram
 Focused on solving identified quality problem
© Wiley 2010 19
Flowcharts
 Used to document the detailed steps in a
process
 Often the first step in Process Re-Engineering
© Wiley 2010 20
Checklist
Simple data check-off sheet designed to identify
type of quality problems at each work station;
per shift, per machine, per operator
© Wiley 2010 21
Control Charts
 Important tool used in Statistical Process
Control – Chapter 6
 The UCL and LCL are calculated limits used to
show when process is in or out of control
© Wiley 2010 22
Scatter Diagrams
 A graph that shows how two variables are
related to one another
 Data can be used in a regression analysis to
establish equation for the relationship
© Wiley 2010 23
Pareto Analysis
 Technique that displays the degree of importance for each
element
 Named after the 19th century Italian economist; often called the
80-20 Rule
 Principle is that quality problems are the result of only a few
problems e.g. 80% of the problems caused by 20% of causes
© Wiley 2010 24
Histograms
 A chart that shows the frequency distribution of
observed values of a variable like service time
at a bank drive-up window
 Displays whether the distribution is symmetrical
(normal) or skewed
© Wiley 2010 25
Product Design - Quality
Function Deployment
 Critical to ensure product design meets customer
expectations
 Useful tool for translating customer specifications into
technical requirements is Quality Function Deployment
(QFD)
 QFD encompasses
 Customer requirements
 Competitive evaluation
 Product characteristics
 Relationship matrix
 Trade-off matrix
 Setting Targets
© Wiley 2010 26
Quality Function Deployment
(QFD) Details
Process used to ensure that the product meets customer specifications
Voice of the
engineer
Voice
of the
customer
Customer-based
benchmarks
© Wiley 2010 27
QFD - House of Quality
Adding trade-offs, targets & developing product specifications
Trade-offs
Targets
Technical
Benchmarks
© Wiley 2010 28
Reliability – critical to quality
 Reliability is the probability that the
product, service or part will function as
expected
 No product is 100% certain to function
properly
 Reliability is a probability function
dependent on sub-parts or components
© Wiley 2010 29
Reliability – critical to quality
 Reliability of a system is the product of
component reliabilities
RS = (R1) (R2) (R3) . . . (Rn)
RS = reliability of the product or system
R1 = reliability of the components
 Increase reliability by placing components
in parallel
© Wiley 2010 30
Reliability – critical to quality
 Increase reliability by placing components
in parallel
 Parallel components allow system to
operate if one or the other fails
RS = R1 + (R2* Probability of needing 2nd
component)
© Wiley 2010 31
Process Management &
Managing Supplier Quality
 Quality products come from quality sources
 Quality must be built into the process
 Quality at the source is belief that it is
better to uncover source of quality
problems and correct it
 TQM extends to quality of product from
company’s suppliers
© Wiley 2010 32
Quality Awards and Standards
 Malcolm Baldrige National Quality
Award (MBNQA)
 The Deming Prize
 ISO 9000 Certification
 ISO 14000 Standards
© Wiley 2010 33
MBNQA- What Is It?
 Award named after the former Secretary of
Commerce – Reagan Administration
 Intended to reward and stimulate quality
initiatives
 Given to no more that two companies in each
of three categories; manufacturing, service,
and small business
 Past winners; Motorola Corp., Xerox, FedEx,
3M, IBM, Ritz-Carlton
© Wiley 2010 34
The Deming Prize
 Given by the Union of Japanese Scientists and
Engineers since 1951
 Named after W. Edwards Deming who worked
to improve Japanese quality after WWII
 Not open to foreign companies until 1984
 Florida P & L was first US company winner
© Wiley 2010 35
ISO Standards
 ISO 9000 Standards:
 Certification developed by International
Organization for Standardization
 Set of internationally recognized quality standards
 Companies are periodically audited & certified
 ISO 9000:2000 QMS – Fundamentals and
Standards
 ISO 9001:2000 QMS – Requirements
 ISO 9004:2000 QMS - Guidelines for Performance
 More than 40,000 companies have been certified
 ISO 14000:
 Focuses on a company’s environmental
responsibility
© Wiley 2010 36
Why TQM Efforts Fail
 Lack of a genuine quality culture
 Lack of top management support
and commitment
 Over- and under-reliance on SPC
methods
© Wiley 2010 37
TQM Within OM
 TQM is broad sweeping organizational change
 TQM impacts
 Marketing – providing key inputs of customer information
 Finance – evaluating and monitoring financial impact
 Accounting – provides exact costing
 Engineering – translate customer requirements into specific
engineering terms
 Purchasing – acquiring materials to support product
development
 Human Resources – hire employees with skills necessary
 Information systems – increased need for accessible
information
© Wiley 2010 38
Chapter 5 Highlights
 TQM is different from the old concept of quality
as it focus is on serving customers, identifying
the causes of quality problems, and building
quality into the production process
 Four categories of quality cost of prevention,
appraisal, internal and external costs
 Seven TQM notable individuals include Walter A.
Shewhart, W. Edwards Demings, Joseph M.
Juran, Armand V. Feigenbaum, Philip B. Crosby,
Kaoru Ishikawa, and Genichi Taguchi
© Wiley 2010 39
Chapter 5 Highlights – con’t
 Seven features of TQM combine to create TQM
philosophy; customer focus, continuous
improvement, employee empowerment, use of
quality tools, product design, process
management, and managing supplier quality
 QFD is a tool used to translate customer needs
into specific engineering requirements
 Reliability is the probability that the product will
functions as expected
 The Malcom Baldridge Award is given to
companies to recognize excellence in quality
management.
© 2007 Wiley 40
Chapter 5 Homework Hints
 This is not required, but for extra credit!
 Research on TQM:
 Internet probably best, but library OK.
 Link on my website:
http://www.csus.edu/mgmt/blakeh/www.html
 Find an article that tells how a firm uses one (or
more) of the quality concepts in Chapter 5.
 Write a summary of the article:
 One page—single space paragraphs, double space
between paragraphs.
 Give the source, like in a bibliography.

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opm101chapter5_000.ppt

  • 1. © Wiley 2010 1 Chapter 5 - Total Quality Management Operations Management by R. Dan Reid & Nada R. Sanders 4th Edition © Wiley 2010
  • 2. © Wiley 2010 2 Learning Objectives  Explain the meaning of TQM  Identify the costs of Quality  Describe the evolution of TQM  Identify Quality leaders and their contributions
  • 3. © Wiley 2010 3 Learning Objectives con’t  Identify key features of the TQM philosophy  Describe tools for identifying and solving quality problems  Describe quality awards and quality certifications
  • 4. © Wiley 2010 4 Defining Quality  Definition of quality is dependent on the people defining it  There is no single, universal definition of quality  5 common definitions include: (See next slide)
  • 5. © Wiley 2010 5 Defining Quality – 5 Ways 1. Conformance to specifications  Does product/service meet targets and tolerances defined by designers? 2. Fitness for use  Evaluates performance for intended use 3. Value for price paid  Evaluation of usefulness vs. price paid 4. Support services  Quality of support after sale 5. Psychological  Ambiance, prestige, friendly staff
  • 6. © Wiley 2010 6 Manufacturing Quality vs. Service Quality  Manufacturing quality focuses on tangible product features  Conformance, performance, reliability, features  Service organizations produce intangible products that must be experienced  Quality often defined by perceptional factors like courtesy, friendliness, promptness, waiting time, consistency
  • 7. © Wiley 2010 7 Cost of Quality  Quality affects all aspects of the organization  Quality has dramatic cost implications of:  Quality control costs  Prevention costs  Appraisal costs  Quality failure costs  Internal failure costs  External failure costs
  • 8. © Wiley 2010 8 Cost of Quality – 4 Categories Early detection/prevention is less costly  (Maybe by a factor of 10)
  • 9. © Wiley 2010 9 Evolution of TQM – New Focus
  • 10. © Wiley 2010 10 Quality Gurus
  • 11. © Wiley 2010 11 TQM Philosophy  TQM Focuses on identifying quality problem root causes  Encompasses the entire organization  Involves the technical as well as people  Relies on seven basic concepts of  Customer focus  Continuous improvement  Employee empowerment  Use of quality tools  Product design  Process management  Managing supplier quality
  • 12. © Wiley 2010 12 TQM Philosophy - concepts  Focus on Customer  Identify and meet customer needs  Stay tuned to changing needs, e.g. fashion styles  Continuous Improvement  Continuous learning and problem solving, e.g. Kaizen, 6 sigma  Plan-D-Study-Act (PDSA)  Benchmarking  Employee Empowerment  Empower all employees; external and internal customers
  • 13. © Wiley 2010 13 TQM Philosophy– Concepts con’t  Team Approach  Teams formed around processes – 8 to 10 people  Meet weekly to analyze and solve problems  Use of Quality Tools  Ongoing training on analysis, assessment, and correction, & implementation tools  Studying practices at “best in class” companies
  • 14. © Wiley 2010 14 Ways of Improving Quality  Plan-Do-Study-Act Cycle (PDSA)  Also called the Deming Wheel after originator  Circular, never ending problem solving process  Seven Tools of Quality Control  Tools typically taught to problem solving teams  Quality Function Deployment  Used to translate customer preferences to design
  • 15. © Wiley 2010 15 PDSA Details  Plan  Evaluate current process  Collect procedures, data, identify problems  Develop an improvement plan, performance objectives  Do  Implement the plan – trial basis  Study  Collect data and evaluate against objectives  Act  Communicate the results from trial  If successful, implement new process
  • 16. © Wiley 2010 16 PDSA con’t  Cycle is repeated  After act phase, start planning and repeat process
  • 17. © Wiley 2010 17 Seven Tools of Quality Control 1. Cause-and-Effect Diagrams 2. Flowcharts 3. Checklists 4. Control Charts 5. Scatter Diagrams 6. Pareto Analysis 7. Histograms
  • 18. © Wiley 2010 18 Cause-and-Effect Diagrams  Called Fishbone Diagram  Focused on solving identified quality problem
  • 19. © Wiley 2010 19 Flowcharts  Used to document the detailed steps in a process  Often the first step in Process Re-Engineering
  • 20. © Wiley 2010 20 Checklist Simple data check-off sheet designed to identify type of quality problems at each work station; per shift, per machine, per operator
  • 21. © Wiley 2010 21 Control Charts  Important tool used in Statistical Process Control – Chapter 6  The UCL and LCL are calculated limits used to show when process is in or out of control
  • 22. © Wiley 2010 22 Scatter Diagrams  A graph that shows how two variables are related to one another  Data can be used in a regression analysis to establish equation for the relationship
  • 23. © Wiley 2010 23 Pareto Analysis  Technique that displays the degree of importance for each element  Named after the 19th century Italian economist; often called the 80-20 Rule  Principle is that quality problems are the result of only a few problems e.g. 80% of the problems caused by 20% of causes
  • 24. © Wiley 2010 24 Histograms  A chart that shows the frequency distribution of observed values of a variable like service time at a bank drive-up window  Displays whether the distribution is symmetrical (normal) or skewed
  • 25. © Wiley 2010 25 Product Design - Quality Function Deployment  Critical to ensure product design meets customer expectations  Useful tool for translating customer specifications into technical requirements is Quality Function Deployment (QFD)  QFD encompasses  Customer requirements  Competitive evaluation  Product characteristics  Relationship matrix  Trade-off matrix  Setting Targets
  • 26. © Wiley 2010 26 Quality Function Deployment (QFD) Details Process used to ensure that the product meets customer specifications Voice of the engineer Voice of the customer Customer-based benchmarks
  • 27. © Wiley 2010 27 QFD - House of Quality Adding trade-offs, targets & developing product specifications Trade-offs Targets Technical Benchmarks
  • 28. © Wiley 2010 28 Reliability – critical to quality  Reliability is the probability that the product, service or part will function as expected  No product is 100% certain to function properly  Reliability is a probability function dependent on sub-parts or components
  • 29. © Wiley 2010 29 Reliability – critical to quality  Reliability of a system is the product of component reliabilities RS = (R1) (R2) (R3) . . . (Rn) RS = reliability of the product or system R1 = reliability of the components  Increase reliability by placing components in parallel
  • 30. © Wiley 2010 30 Reliability – critical to quality  Increase reliability by placing components in parallel  Parallel components allow system to operate if one or the other fails RS = R1 + (R2* Probability of needing 2nd component)
  • 31. © Wiley 2010 31 Process Management & Managing Supplier Quality  Quality products come from quality sources  Quality must be built into the process  Quality at the source is belief that it is better to uncover source of quality problems and correct it  TQM extends to quality of product from company’s suppliers
  • 32. © Wiley 2010 32 Quality Awards and Standards  Malcolm Baldrige National Quality Award (MBNQA)  The Deming Prize  ISO 9000 Certification  ISO 14000 Standards
  • 33. © Wiley 2010 33 MBNQA- What Is It?  Award named after the former Secretary of Commerce – Reagan Administration  Intended to reward and stimulate quality initiatives  Given to no more that two companies in each of three categories; manufacturing, service, and small business  Past winners; Motorola Corp., Xerox, FedEx, 3M, IBM, Ritz-Carlton
  • 34. © Wiley 2010 34 The Deming Prize  Given by the Union of Japanese Scientists and Engineers since 1951  Named after W. Edwards Deming who worked to improve Japanese quality after WWII  Not open to foreign companies until 1984  Florida P & L was first US company winner
  • 35. © Wiley 2010 35 ISO Standards  ISO 9000 Standards:  Certification developed by International Organization for Standardization  Set of internationally recognized quality standards  Companies are periodically audited & certified  ISO 9000:2000 QMS – Fundamentals and Standards  ISO 9001:2000 QMS – Requirements  ISO 9004:2000 QMS - Guidelines for Performance  More than 40,000 companies have been certified  ISO 14000:  Focuses on a company’s environmental responsibility
  • 36. © Wiley 2010 36 Why TQM Efforts Fail  Lack of a genuine quality culture  Lack of top management support and commitment  Over- and under-reliance on SPC methods
  • 37. © Wiley 2010 37 TQM Within OM  TQM is broad sweeping organizational change  TQM impacts  Marketing – providing key inputs of customer information  Finance – evaluating and monitoring financial impact  Accounting – provides exact costing  Engineering – translate customer requirements into specific engineering terms  Purchasing – acquiring materials to support product development  Human Resources – hire employees with skills necessary  Information systems – increased need for accessible information
  • 38. © Wiley 2010 38 Chapter 5 Highlights  TQM is different from the old concept of quality as it focus is on serving customers, identifying the causes of quality problems, and building quality into the production process  Four categories of quality cost of prevention, appraisal, internal and external costs  Seven TQM notable individuals include Walter A. Shewhart, W. Edwards Demings, Joseph M. Juran, Armand V. Feigenbaum, Philip B. Crosby, Kaoru Ishikawa, and Genichi Taguchi
  • 39. © Wiley 2010 39 Chapter 5 Highlights – con’t  Seven features of TQM combine to create TQM philosophy; customer focus, continuous improvement, employee empowerment, use of quality tools, product design, process management, and managing supplier quality  QFD is a tool used to translate customer needs into specific engineering requirements  Reliability is the probability that the product will functions as expected  The Malcom Baldridge Award is given to companies to recognize excellence in quality management.
  • 40. © 2007 Wiley 40 Chapter 5 Homework Hints  This is not required, but for extra credit!  Research on TQM:  Internet probably best, but library OK.  Link on my website: http://www.csus.edu/mgmt/blakeh/www.html  Find an article that tells how a firm uses one (or more) of the quality concepts in Chapter 5.  Write a summary of the article:  One page—single space paragraphs, double space between paragraphs.  Give the source, like in a bibliography.