Optimizing Engagement and LTV Through Personalization
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The document discusses strategies for optimizing engagement and monetization in gaming through personalization and lifetime value (LTV) enhancement. It highlights the significant revenue increases achieved by developers and emphasizes the importance of delivering meaningful experiences to players, not just focusing on monetization. Additionally, it outlines the benefits of utilizing Unity's tools, including personalized ad placements and a unified auction system for better revenue optimization.
Optimizing Engagement and LTV Through Personalization
- 3. Engagement and Monetization LTV Optimization 3
- 4. Engagement and Monetization LTV Optimization Acquire First Experience Play Skill Growth Connect/Compete (Deeper Engagement) 4
- 5. 60%Increase in revenue for developers globally 61%Increase in revenue for developers in EMEA 5
- 6. Over 96% of players don’t make in-app purchases
- 7. Over 96% of players don’t make in-app purchases
- 8. 8 Ads - Mediation Ads - Unified Auction Personalized Placements
- 9. Unified Auction Brand ad ($$) Other install ad ($) Game Performance ad ($$$) Highest bidder wins The highest bidder wins in a Unified Auction 9
- 10. Unified Auction Brand ad ($$) Other install ad ($) Game Performance ad ($$$) The highest bidder wins in a Unified Auction Highest bidder wins 10
- 11. Personalized Placements joins Unified Auction with LTV Optimization Unified Auction Brand ad ($$) Other install ad ($) Game Performance ad ($$$) Per Player Optimization (by LTV) IAP Promo 11
- 12. Personalized Placements joins Unified Auction with LTV Optimization Unified Auction Brand ad ($$) Other install ad ($) Game Performance ad ($$$) Per Player Optimization (by LTV) IAP Promo 12
- 13. Personalized Placements joins Unified Auction with LTV Optimization Unified Auction Per Player Optimization (by LTV) Brand ad ($$) Other install ad ($) Game Performance ad ($$$) IAP Promo ($$$$) Brand ad ($$) Other install ad ($) Game Performance ad ($$$) IAP Promo 13
- 14. Not just about monetization. 14
- 15. Delivering each player the most meaningful experience. Not just about monetization. 15
- 16. The leading mobile game engine Easy feature integration Lifetime value versus short term revenue Only possible with Unity 16
- 17. Exclusive with Unity Ads (Unified Auction) IAP Promo Personalized placements 1 2 3 Personalized Placements Requirements (Closed Beta) 17
- 18. IAP Promo (Beta) 18 Optimize revenue Free Simple set-up Data advantage
- 19. 19 24%Revenue lift 8%Increase in transactions per payer My Gym Beta Results
- 20. 20 Cross promotion (beta) Optimize revenue across your portfolio Free Simple set-up
- 21. 21 Everything can be controlled via the Unity Operate dashboard
- 22. Exclusive with Unity Ads IAP Promo Personalized Placements 1 2 3 Maximize lifetime value with the full Unity suite 30%30% Ad ARPDAU 54%24% Revenue Lift 64%10% Lifetime value 22
- 24. 24 1 2 3 Exclusive with Unity Ads (unified auction) IAP Promo Personalized Placements Nicolas Boulay Paul Bowen Marc Bearman Stephen Sullivan Shek Tsui David Golborne Nabib El-Rahman Charlie Chough Q&A
- 25. Thank you