Optimizing Your Digital Footprint (2014)
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The document discusses optimizing one's digital footprint. It begins with an introduction of the presenter and overview of topics to be covered, including defining a digital footprint, its importance, and ways to optimize it. The presentation notes that what people share online can affect their professional brand and reputation, as employers increasingly research candidates online. It emphasizes managing privacy settings, online presence and content, and monitoring one's digital footprint to ensure a professional image.
Optimizing Your Digital Footprint (2014)
- 1. Optimizing Your Digital Footprint Presented by Maisha Cannon March 27, 2015
- 2. Overview of Today’s Session • About Me • Los Angeles native • HR + Recruiting for 20 years • Goals for Today’s Session • Define digital footprint • Understand its importance • Share ideas for optimizing your digital footprint • Introduce tools you can use to monitor your online activity 2 Optimizing Your Digital Footprint
- 3. True or False? What you share on your personal social media accounts does not have any effect on your professional brand. 3 Digital Footprint: True or False
- 4. True or False? 4 Digital Footprint: True or False What you share on your personal social media accounts cannot be used against you by any current or future employers.
- 5. 5 From the Headlines: 2015
- 6. From the Headlines: 2014
- 7. 7 From the Headlines: 2013
- 8. 8 From the Headlines: 2011
- 9. 9 From the Headlines: 2009
- 10. 10 From the Headlines: 2009
- 11. 11 What is a digital footprint? Wikipedia: the data that is left behind by users on digital services My definition: Trail of your online activity
- 12. 12 What is ‘online activity’? What websites do you use daily? Weekly? Often? On occasion?
- 13. 13 What is online activity?
- 14. 14 Why is your digital footprint important? It is your online reputation It is the first chance to make a positive first impression before a meeting A well-thought out approach will work for you A poorly planned approach will work against you
- 15. 15 Importance of your digital footprint: During a job search • The lack of a social media presence can be just as alarming to prospective employers • 90% of recruiters conduct online research on potential candidates • 70% of employers who have used LinkedIn say they’ve chosen not to hire a person based on what they’ve found about them online • 27% of employers give job seekers the opportunity to discuss the online content associated with their name
- 16. 16 Importance of your digital footprint A strong digital footprint is not just important during a career transition: Enhance your image/brand • Make a strong impression on future business contacts • Establish rapport with new clients • Peer recommendations (LinkedIn) add credibility • Demonstrate your strengths/subject matter expertise
- 17. 17 Your digital footprint is important A weak digital footprint can: Detract from your professional image • Unprofessional photos, comments, posts can negatively affect your brand • Cause you to miss opportunities Be aware not only of what you post, but of posts that include you, i.e. tagged photo on Facebook
- 18. 18 Ideas for improving your digital footprint Control your privacy settings Perform ‘spring cleaning’ on your connections list Deactivate/delete old or abandoned accounts Establish parameters for your social media accounts Be strategic
- 19. 19 Ideas for improving your digital footprint Use alternate naming conventions Linda B. Harris – all professional sites OneLovelyLady or SoCalCutie - all personal sites NOTE: Do not use your real name in conjunction with certain personal accounts if you don’t want to be found Create your own content Quora Pinterest Examiner Blogs LinkedIn Profile & Posts
- 20. Use an about.me as a landing page to direct traffic Ideas for improving your digital footprint
- 21. 21 Simple Ways to Monitor Your Online Activity Be proactive: Google/Bing your name Set up a Google Alert or Mention account Delete any activity that you feel is not complementary to the image you want to portray online If you have a common name, consider distinguishing yourself with a middle initial or other identifier Sue Brown Susan K. Brown, M.A. Sue Brown S.K. Brown, Esq.
- 23. Wrap Up Control your digital narrative “Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” ~Amy Jo Martin What happens on the Internet, stays on the Internet!
Editor's Notes
- #2: Find alternate SM online activity + put TF on sep page
- #3: ----- Meeting Notes (3/25/15 20:33) ----- Only other work outside of HR - 3 years as a teacher - interactive - teacher in me Share four key things with you today
- #4: Make bigger ----- Meeting Notes (3/25/15 20:33) ----- Thumbs up - TRUE Thumbs down - FALSE mouths are full Repeat 2x
- #5: ----- Meeting Notes (3/25/15 20:33) ----- what am I talking about? personal FB, Linkedin - stories, status, info you share family pics - cannot be connected to Univision or future companies - BOTH ARE FALSE - Things you post are up for grabs - I want to tell you how and why - Go thru headlines, take a temp check to find out who's using what
- #6: Twitter user by the name of Cella ----- Meeting Notes (3/25/15 20:33) ----- Anyone hear about it? Pull up on tablet to give you details "Ewww...I start this ---- job tomorrow" - 7 thumbs down / Manager Robert Waple No you dont start that ---- job today I just fired you . NEXT
- #7: ----- Meeting Notes (3/25/15 20:33) ----- Capital Hill Republican party Communications Director Personal FB page She lost her job
- #8: ----- Meeting Notes (3/25/15 20:33) ----- Google Justine Sacco - What's PR - what are they hired to do?
- #9: Scott Bar TOUS WICK ----- Meeting Notes (3/25/15 20:33) ----- Social Media Strategist - any here at Univision Tweeted from work acct on accident Sitting in traffic - negative comment about drivers on the road Used the F word
- #10: Connor Riley, 22 “Cisco just offered me a job. Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
- #11: Unnamed woman employed by Nationale suisse
- #12: ----- Meeting Notes (3/26/15 18:40) ----- Online activity
- #13: https://docs.google.com/document/d/1G8FG79g_pHjKYwnMUdLAeLj6YENDlUljlf3lC_Js23c/edit?usp=sharing
- #14: ----- Meeting Notes (3/26/15 18:40) ----- WHy is Gmail / Sony Exec Skype - location, phone, statuses Apple - i messages via cloud linked to emails and #/transmitted via server facetime
- #15: ----- Meeting Notes (3/26/15 18:40) ----- Yadira - USC FOR AGAINST connected to an event evn without knowing - video, rsponse sent investigation tht involves you but is not about you - in banks where frauds are detected, CEOs and SVPs involved in conspricy - revealed through slight carelessness in communication THE OFFICE episode- leaked info deleted emails can be retrieved --top layer- crimes have been solved- with adv in forensic and system auditing-
- #16: hhttp://www.forbes.com/sites/deborahljacobs/2013/05/17/how-an-online-reputation-can-hurt-your-job-hunt/ ----- Meeting Notes (3/26/15 18:40) ----- Yadira's invite -antisocial, company culture -establish credibility
- #17: 43% Forty-three percent of employers use social networking sites to research job candidates http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014 ----- Meeting Notes (3/25/15 20:33) ----- Example: Yadira reached out
- #19: Facebook, Instagram – Strictly personal LinkedIn, Twitter, Pinterest – Strictly professional Other personal accounts have a different naming convention i.e., YouTube, SoundCloud, personal Pinterest ----- Meeting Notes (3/25/15 20:33) ----- LI Pinterest and Twitter - connect with me
- #20: Explain the picture before going to next slide Not an overnight project. Over time. If needed. Ways to enhance. PINTEREST CHALLENGE Challenge – find my personal pinterest page – Starbucks GC – leave with Yadira until Monday ----- Meeting Notes (3/25/15 20:33) ----- You use LI and Google plus for business and art for sale - If you want a Yelp/Amazon/Twitter account Yadira - Twitter I was snopping - commercial that makes you cry, December Delta trip All in your digita business - that's me Be aware Don'r misunderstand - it's there not bad thats its there Dont forget it can be found IF you want to -Google your name (verb) LinkedIn - "SAY I UNDERSTAND"
- #21: ----- Meeting Notes (3/25/15 20:33) ----- picture on the last slide - signage - directing you don't come looking for me on fb guide people is this helpful? are you learning something? learning dance
- #22: Explain google/bing ----- Meeting Notes (3/25/15 20:33) ----- last piece I'm using Google as a verb Bing is Microsoft (bing is not a verb yet) Yahoo powered by Bing tagline Does that make sense? Do you understand why you would want to do this if your name is Jane Doe? more if we have time
- #23: Live Google demo // www.google.com ----- Meeting Notes (3/25/15 20:33) ----- "How many people use Google to search names?" Have you ever searche dyour own name? maybe 2 years ago I realized "maisha cannon" yielded difft results than maishalc that first picture is NOT me african am woman - not my style distinguish on prof as mlc I would not have known had I not seen it
- #24: First URL: http://first-website.web.cern.ch/blog/first-url-active-once-more April 2005 https://www.youtube.com/watch?v=jNQXAC9IVRw ----- Meeting Notes (3/25/15 20:33) ----- Tell your story/personal branding How do I know? 1999 LMU site Couldn't delete it if I wanted to Lycos? Ask Jeeves? Leave you with this quote as we start our Q&A and networking Thank you so much for your time, make up the time, thank you for listening!