[PAG 비즈니스 플랫폼데이] Oracle Korea 글로벌 진출을 위한 솔루션 파트너 협력방안
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This document discusses Oracle's partnership program for independent software vendors (ISVs) and original equipment manufacturers (OEMs) to help them expand globally. It provides an overview of the program, describing the different types of partners and licensing models, and highlights some global partners and marketing support options available to help partners increase awareness.
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[PAG 비즈니스 플랫폼데이] Oracle Korea 글로벌 진출을 위한 솔루션 파트너 협력방안
- 1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 글로벌 진출을 위한 솔루션파트너 협력방안 相生 최윤석 기술부문 전무 ( yoonseok.choi@oracle.com ) Worldwide ISV/OEM Business Unit Oracle Korea Oracle ConfidenOal – Internal/Restricted/Highly Restricted
- 2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 가장 포괄적인 포트폴리오 – 다양한 비즈니스 역량 Oracle ConfidenOal – Internal/Restricted/Highly Restricted 2 Enterprise Content Management Performance Management IdenOty & Access Management Middleware PlaVorm and Management Business Intelligence Data IntegraOon OperaOng Systems Systems Management Virtual Machines (pending)
- 3. WW ISV/OEM Partner 사업모델 IDC는 임베디드 DBMS를 독립 소프트웨어업체(ISV)에 판매되어 대규모 소프트웨어나 하드웨어 제품(OEM)의 컴포넌트로 사용되는 데이터베이스 관리 시스템이라고 정의하고 있다. 또한 임베디드 DBMS는 일반적으로 성능 및 좁은 설치 공간에 맞게 최적화되며 , 데이타베이스나 애플리케이션에 의해 자동 처리되는 관리 기능을 갖추고 있다고 밝혔다. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle ConfidenOal – Internal/Restricted/Highly Restricted 3 Source: IDC, Dec 2008 – Worldwide Embedded Database Management Systems 2008 Vendor Shares” 선택한 #1 DB 플랫폼 통합 package 솔루션 솔루션 파트너가 Oracle S/W PlaVorm Partner Biz ApplicaOon 판매 (On-Promise) 국내/글로벌 고객 + WW ISV/OEM Partner Program • 라이센스 • 패키징 기술 지원 • 최적화 컨설팅 • Co-Marketing 솔루션 파트너 한국 오라클 SaaS
- 4. 3 type of Oracle ISVOEM partner Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle ConfidenOal – Internal/Restricted/Highly Restricted 4 OEM H/W Device Embedding Hardware embedded includes Oracle soware within the hardware product itself ex) Mobile Phone, MP3 Player, Printer, Car Navigator In all cases, the Oracle so;ware is invisible to the user. The implementer markets, sells and supports the device/applicaBon/system. ISV/OEM hybrid System Embedding Systems embedded is either of the above where there is a connecOvity component ISV ApplicaBon Embedding ISV can use Oracle soware as a soware components ex) MES, ERP, KMS, Web Mail SoluBon, Security SoluBon etc…
- 5. ISVOEM License Type for On-‐Promise Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle ConfidenOal – Internal/Restricted/Highly Restricted 5 Unaltered, unrestricted programs with all funcBons intact that a partner resells to the end-‐user Restricted license type sold by an ISV in conjuncBon with its ApplicaBon Package. Restricted license type sold by an ISV embedded in its ApplicaBon Package. Full Use Application Specific ASFU Embedded ESL
- 6. Global ISVOEM Partners for Database Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
- 7. Global ISVOEM Partners for Fusion Middleware Tools Content Mgmt IntegraBon IdenBty Mgmt Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Government Financial Services Healthcare Manufacturing Retail EducaBon
- 8. License for Cloud & HosOng : PAH PAH (Proprietary Application Hosting) Application Data Runtime Middleware O/S Database Virtualization Server Storage Networking 불특정 다수 대외 고객 대상 국 내외 서비스 가능 Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | SaaS • 최종 고객 구매 • 내부서비스 • Application 제한없이 사용 • ISV/OEM 솔루션 파트너 구매 후 솔루션과 함께 On-premise 형태로 최 종 고객 납품 • 특정 솔루션(Application)에 한해 제 한적 사용 • ISV/OEM 솔루션 파트너 구매 후 클라우드/호스팅 서비스(off-premise) 제공시 필요 • 특정 솔루션(Application)에 한해 제 한적 사용 à 라이센스 구매시 대상 서비 스 범위 협의 필요 VS.
- 9. 오라클 테크놀로지 위에 전사적자원관리 및 경영정보시스템에 대한 SaaS 서비스 제공 오라클 테크놀로지 기반의 전사 SCM의 호스팅 서비스 제공 Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Cloud / HosOng via PAH Oracle ConfidenOal – Internal/Restricted/Highly Restricted 9 오라클 테크놀로지 기반의 CRM 서비스 고객사에 제공 오라클 기반으로 가상회의/화상회의 서비스 제공 오라클 DB/MW 기반으로 Smart ECM 서비스 및 Smart Work Place 서비스 패밀리사 제공
- 10. ENGINEERED SYSTEMS, SERVERS & STORAGE Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | JAVA EMBEDDED SUITE EVENT PROCESSING INDUSTRY APPLICATIONS PARTNER INDUSTRY APPLICATIONS BUSINESS APPLICATIONS Oracle’s Internet of Things Platform
- 11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Raspberry Pi An ARM GNU/Linux Box 11
- 12. Qualcomm chose JavaME Embedded for its IoE Development PlaVorm Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 12 Qualcomm Orion board Device S/W Architecture
- 13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Gateway SoluOon 13
- 14. IoT Products from Device to Cloud Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 14
- 15. Oracle IoT Reference Architecture Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 15
- 16. Co-‐MarkeOng for Global Awareness Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle ConfidenOal – Internal/Restricted/Highly Restricted 16 1. Oracle Open World (U.S. HQ , Japan , China) 2. Oracle Magazine 3. 미디어 홍보
- 17. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | ISV/OEM 성공 사례 -‐ 해외 마케팅 § FY13,FY14 Oracle OpenWorld 부스 참가 지원 -‐ 현지 채널 소개, 데모 지원 등
- 18. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle ConfidenOal – Internal/Restricted/Highly Restricted 18