Organizing Your First Website Usability Test - WP Campus 2016
1 like668 views
This document provides guidance on organizing a first website usability test. It recommends determining the project goal, test strategy, prototype, test facility, participants, and test script. For an example university project, the constraints and highest priority problems are considered to determine an optimal remote, unmoderated test using TryMyUI for early designs focusing on too much content. Developing goals, research questions, and tasks is advised to structure the test script. Assembling multiple goals and finding preferences before testing tools is also suggested.
Organizing Your First Website Usability Test - WP Campus 2016
- 1. Organizing Your First Website Usability Test WP Campus 2016 • #WPCampus • @anthonydpaul
- 2. Why do we conduct usability tests?
- 5. why test 1. User focus is best practice (our fault, not theirs) 2. Validate our assumptions 3. Inform our design decisions (to debate the team) 4. Show success over time 5. Grow as a practitioner (e.g., hamburger icon)
- 6. But I’m not a researcher Where do I start?
- 7. Anthony D Paul Director of User Experience @anthonydpaul
- 8. what you need Project Goal A reason to test, to be translated into research goals Test Strategy When to test and what type of test(s) Prototype Or, other artifact Test Facility Hardware, software, or physical space Participants Demographics, if relevant
- 9. Project Goal(s) Why are we even working on this project?
- 10. goals come in all shapes and sizes University Prospects to easily find degree info e-Store Reduce shopping cart abandonment Non-Profit Drive donations
- 11. goals shouldn’t be prescriptive Good Allow visitors to quickly find specific degree program(s) of interest. Bad List all degree options on the homepage.
- 12. ok to have multiple goals (but prioritize) 1. Communicate the school brand and a positive student experience. 2. Allow prospects to quickly determine if the school has their program(s) of interest. 3. Drive prospects toward contacting the school to inquire about a program and its cost.
- 13. Test Strategy What tests should we run and when?
- 14. Project Constraints + Hairiest Problems (priorities) = Maximum Benefit .
- 15. project constraints (type) What’s our test budget? How many sets of tests can we run? (usually 8–12 ppl per) Who’s in charge of recruitment? Do we have demographic requirements? Are participants local?
- 16. focus on hairiest problems (when) Too much content. (early) Test info architecture or interactive menu concepts. vs. Brand perception is important. (late) Test design concepts, photography, and copywriting.
- 17. testing options Moderated vs. Unmoderated In-person vs. Remote Desktop vs. Mobile
- 19. constraints hairiest problems 1 test (8–12 participants) Participants not local Automated recruitment Too much content; hard to find things
- 20. constraints hairiest problems 1 test (8–12 participants) Participants not local Automated recruitment Too much content; hard to find things Use online system, unmoderated
- 21. constraints hairiest problems 1 test (8–12 participants) Participants not local Automated recruitment Too much content; hard to find things Use online system, unmoderated Test early prototype, perhaps wireframes
- 22. decision Unmoderated remote test Use TryMyUI for recruitment and recording Run test on early designs or wireframes Use InVision to assemble prototype
- 23. InVisionApp.com
- 24. InVisionApp.com
- 25. InVisionApp.com
- 26. Test Script Project goals to user tasks
- 27. goals 1. Communicate the school brand and a positive student experience. 2. Allow prospects to quickly determine if the school has their program(s) of interest. 3. Drive prospects toward contacting the school to inquire about a program and its cost.
- 28. goals ~> research questions 1. Can users find the main menu? 2. Do users understand how the menu works? 3. Does the program finder behave as expected? 4. Can users find specific details about a program?
- 29. goals ~> research questions ~> tasks 1. Without clicking on anything, where would you expect to find information about a degree in nursing? 2. Find information about a nursing degree. 3. Return to the homepage. Use the program finder to find information about a degree in physics.
- 30. assemble script Weave in multiple goals + Find preferences first, then test tools
- 31. pilot test Pilot test with a friend to get a sense of timing
- 39. Closing Why do we conduct usability tests?
- 40. The price of light is less than the cost of darkness. Arthur C. Nielsen, Market Researcher
- 42. InVision http://invisionapp.com TryMyUI http://trymyui.com (my talks and blog) http://adp.rocks or http:// .ws or http:// .ws Thank you @anthonydpaul