OSGi Value and Attributes - S Schwarze

OSGi Value and Attributes for Manufacturers and SP
10.22.03
Dr. Susan Schwarze - Member of the Board and VP Marketing OSGi Alliance //
Marketing Director, ProSyst Software AG

Content
! Current Challenges for a Connected World
! Benefits of the OSGi Alliance
! Connected Home
! Automotive
! TSP/ISP
! Conclusion

The Emerging Product Scenario
! Consumers
! The distinction between what is in the box and what is outside will blur:
user will enjoy the combination
! Flexibility, mobility and the use of the customized service combination
anywhere become important (increase of productivity)
! The flexible devices shall be able to manage new applications when
other functions will enter the home, the car or other environments
! Device Manufacturers
! Multiplicity of new devices will have (always on) internet connection
! A service platform enables lifetime cycle management and renewable
applications
! An integration platform will facilitate the cooperation in the value chain
! Service Providers
! Each device will be a potential target for added value service
! The possibility to run a service on different target appliances will boost
the addressable market

Facts and Figures
! 117 million broadband homes worldwide by 2005 (~50% Asia)
! 75% will have home networks; PCs first, STB and media devices next
! More than 25% of US-broadband homes have home networks
(2008: 44%)
! 20% of the European households will be equipped with a network in 2005
! Explosive growth of networking devices, especially for the segments data
and entertainment networks
! Increasing percentage of electronics and software use in the car
! Turnover of in-car infotainment technologies in Europe will rise from 2.6 billion
to 9 billion Euros in 2010
! 90% of innovations rely on electronics; 80% of car functionality enabled by SW
! SW Percentage of total manufacturer costs increase from 22% (2003)
to 35% (2010)
! Consumers consider the current network of computers and
devices too difficult and expensive

Today's challenges in the cross-industrial world
! Increasing consumer requirements
! Need for strategic market differentiation
! State of the art, extensible devices on a variety of models
! Addressing costly remote diagnosis and maintenance, teleservices
! Massive increase in system complexity
! Life-cycle mismatch (SW/HW)
! SW is becoming predominant
! Complexity leads to exponential integration & testing efforts
! System maturity is difficult to achieve
! Implementation risks are high
! Time to market uncertainties

Increasing Consumer Requirements Connected Home
! Remote Diagnosis and Maintenance
! Demand for high speed connections, streaming video and audio
! Shared Internet access (50%)*
! Shared data and information (45%)*
! Service Delivery on command
! Entertainment
! Home Care
! Remote security services
! Energy saving options (special contracts/remote maintenance of
the heating system)
! No new wires (WiFi, HomePNA, + HomePlug)
! Ease of use
! Improved Security to Protect Consumer, Provider & Content

Primary Manufacturer Expectations Connected Home
! Integration platform that fits the needs of operator driven
and retail driven markets
! Support of multiple service providers on a
common platform
! Modularity
! Tunable security mechanism
! Decomposition of services
! Integration of different devices via plug&play
! Increasing demand for ease of use technologies
! Ability to complement native code environment
! Augment pure Java bundles with alternative payloads such as markup
languages, graphic images, native libraries
! Integration of existing software-components

Increasing Consumer Requirements Automotive
! Safety and security
! Theft prevention and breakdown support
! Improved service quality
! Broad range of services
! Customized services
! Entertainment and communication
! Information services
! Real-time traffic information
! “Always online”, including phone
! Interaction with other devices (mobile office)
! Productive time in vehicle
! Ease of use / less complex HMI

Primary Manufacturer Expectations Automotive
! Fast integration of new technology
! Facilitates overall dependencies (platform vendor, service provider,
network)
! Less proprietary HW and BlackBox components
! Reduction of development and maintenance costs
! High maturity and quality
! SW/HW life cycle mismatch solved: dynamic services separated from
car manufacturing
! Focus on innovative applications rather than basic architecture

Primary Expectations Automotive (continued)
! Cost-optimized, future proof platform
! Modular and standardized HW abstractions
! APIs that guarantee portability and re-use of software
! Secure infrastructure
! Central data and application management; persistant data
! Integration of optional third party services via dynamic authorized
service deployment

OSGi benefits for the Device Manufacturer
Connected Home
! Cost savings through...
! Flexible and scalable integration platform based on open standards
! Standardized API’s and basic libraries
! Modular platform: Decomposition of services and SW reuse
! Reduced software maintenance costs through remote diagnosis and
maintenance
! Value Chain: Facilitation of overall dependencies (bundles, platform
vendor, service provider, network)
! Decreased time to market for new applications and
services through SW reuse
! Less project risk through incremental improvements instead of bottom-up
re-design for each project

OSGi benefits for the Device Manufacturer
Connected Home (continued)
! Resolve life-cycle mismatch (HW/SW)
! Remote configurability, management and dynamic download of new
software
! No need for expensive recalls
! Post sale deployment of personalized services
! Customizable and reliable security mechanism
! Reduced platform choice risk through
platform independence (underlying Java technology)

OSGi Benefits for Automotive Manufacturer and
Suppliers
! Cost savings through...
! Flexible integration platform based on open standards
! Modular, configurable and scalable platform offers enhanced
functionality on command
! Standardized API’s and basic libraries
! Reusability of SW leads to rapid application development
! Remote diagnosis and maintenance
! Value Chain: Facilitation of overall dependencies (bundles, platform
vendor, service provider, network)
! Less project risk through incremental improvements
instead of bottom-up re-design for each project

OSGi Benefits for Automotive Manufacturers and
Suppliers (continued)
! Better software quality/ faster time to market through
extensive source code re-use
! Resolves life-cycle mismatch (HW/SW)
! Remote configurability, management and dynamic download of new
software
! No need for expensive recalls
! Post sale deployment of personalized services and future “killer
applications”
! Customizable and reliable security mechanism
! Platform independence (underlying Java technology)

OSGi Benefits for TSP/ISP
! Extended life cycle without retrofit
[Eliminate product obsolescence]
! Dynamic software downloads
! Ability to diagnose, start-stop-update and install/remove services and
applications remotely
! Easier service provisioning and aggregation
! Remotely install service provisioning bundles
! Establish configuration parameters for those services
! Common provisioning formats

OSGi Benefits for TSP/ISP (continued)
! Seamless service availability over different venues (home,
car, mobile devices etc.)
! Easier product management & diagnostics in the field
! End-point diagnostics of service performance and update of
configuration parameters
! Increased profits for network usage by enabling network traffic
optimization
! Decouple devices from specific services
! Service provider focus on services, manufacturers provide the platform

General Benefits for the Early Adopters
! Adoption made easier
! Remote maintenance and service delivery
! Increasing, evolving and improving services
! Makes the best use of their time anywhere
! Secure
! Connect trusted service providers to secure service platform
! Future Proof
! Dynamic services ensure the latest capabilities

OSGi Benefits for the Mass market
! Life made easier
! Services, not technology, that save money, time, and provide
peace of mind
! Connected – Services, Information, Value
! Transparent Maintenance
! Embedded Hardware & Software services
! Automatic upgrades
! Secure
! Connect trusted service providers to secure service platform
! Low cost
! Single platform for all services

New Key Factors
! Increasing Complexity
! Increasing Consumer Requirements
! Internet & Broadband Availability
! Wireless Connectivity
! Family Dislocation & Household Isolation
! Ease-of-use for Senior Customers
! Individual Treatment (Patients) and
Cost-Optimization (Hospitals)
! Product Digitalization & New Business Models

Needs for Realization
! Standards / Integration Platform
! Simplify Technology via Plug&Play
! Reliability of Technology
! Network Capability
! Available Content and Services
! Consumer Interest (Challenge)
! Partnership / Value Chain

OSGi Core Value
! Available, Scalable, Stable, Secure, Manageable,
Interoperable
! Integration platform that fits the needs of operator driven
and retail driven markets
! Life Cycle Match (HW/SW)
! Transparent Maintenance/ Ease of use
! Facilitation of overall dependencies and increase of efficiency
! OEM: Focus on innovations/functions
! Supplier: Reduction of version proliferation
! Supplier: Development partitioning among suppliers
! Tool provider: common interfaces with development processes

OSGi Core Value (continued)
! Support of multiple service providers on
a common platform
! Modularity
! Decomposition of services, Software reuse
! Ability to complement native code environment
! Augment pure Java bundles with alternative payloads such as markup
languages, graphic images, native libraries
! Integration of existing software-components
! Integration of different devices via plug&play capabilities
! Cost savings up to 30-50%
! Development on OSGi standard service platform instead of a
proprietary solution (no bottom-up design for each project)
! Subsequent costs (SW reuse and post sale)

! 25 OSGi member company deployments (non-confidential)
! Smart Home/Health Care (13)
! Automotive/Telematics (8)
! Service Provisioning (4)
! Plus 10 EU-projects (using OSGi-certified platforms)
! More information
Deployment Fact Sheet on www.osgi.org
… AND THE FUTURE LOOKS BRIGHT …
WELCOME TO THE OSGi WORLD CONGRESS 2003!
OSGi Service Platform - The Proven Solution

OSGi Value and Attributes - S Schwarze

More Related Content

What's hot (20)

Viewers also liked (20)

Similar to OSGi Value and Attributes - S Schwarze (20)

More from mfrancis (20)

Recently uploaded (20)

OSGi Value and Attributes - S Schwarze