OuiShare Editorial Guidelines
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This document provides guidelines for writing great posts for OuiShare, including how to get started, determining what makes a story worth reporting, defining your angle, structuring articles, and optimizing content for search engines. Key recommendations include using Trello to develop and discuss story ideas, making headlines focused and provocative, adding relevant images and subheadings, and linking to other related OuiShare content for SEO purposes. The document also reviews best practices for sharing content on social media like Facebook and Twitter to engage the right audiences.
![How to start
Join our tool Trello here to
● add your article ideas
● discuss them with others
● get the "go" from editors to start writing the article
● give others feedback and input on ideas
How? Send an email to
● stan[at]ouishare[dot]net (french & english)
● francesca[at]ouishare[dot]net (english)](https://image.slidesharecdn.com/ouishareeditorialguidelines-121207043601-phpapp01/85/OuiShare-Editorial-Guidelines-3-320.jpg)
![Stanislas Jourdan
Stan[at]ouishare[dot]net
@stanjourdan
www.ouishare.net
www.oui-share.com Francesca Pick francesca[at]
ouishare[dot]net
OuiShare @francesca_sp](https://image.slidesharecdn.com/ouishareeditorialguidelines-121207043601-phpapp01/85/OuiShare-Editorial-Guidelines-21-320.jpg)
OuiShare Editorial Guidelines
- 1. How to write a great post - Editorial Guidelines & Adivce
- 2. In this presentation: 1. Getting started 2. What is worth reporting? 3. Defining your angle 4. How to make headlines 5. Structuring your article 6. SEO Guidelines 7. Pushing your content
- 3. How to start Join our tool Trello here to ● add your article ideas ● discuss them with others ● get the "go" from editors to start writing the article ● give others feedback and input on ideas How? Send an email to ● stan[at]ouishare[dot]net (french & english) ● francesca[at]ouishare[dot]net (english)
- 4. Done? Trello Have a look here Give feedback, insights Writing your post? Move the card here & Move the card here & notify Offer help update the editors! editors Here you can find the guidelines again ;-) Have a new idea? Create a card here and fill in the description with a pitch + notify potentially interested people
- 5. Different categories of posts ● Brief news ● Analytic post (usually long) ● Opinion piece ● Interviews
- 6. What makes news worth reporting? Exclusivity? Did other websites reported about it yet? In which language?
- 7. What makes news worth reporting? Originality? Is this really new? Is it likely to happen again?
- 8. What makes news worth reporting? Value added on the longer-term? Opportunities to link back to previous posts? Will it feed further posts? Does it emphasize our expertise?
- 9. Define your angle !
- 10. Making your headline awesome Focused VS.
- 11. Making your headline awesome impertinent & provocative VS. VS.
- 12. Making your headline awesome Metaphoric & Creative AWESOME
- 13. Making your Headline OK... In case of imagination's shortage.. Keep it simple:
- 14. How to structure your article Respect CC licence Size must be 940*300 pix Put source at bottom of Beautiful & illustrative picture article Not an introduction! Short & attractive Tell a story! summary of what the Anecdote, recent news, Awesome Headline article is about (max 3- personal experience - and 4 lines) lead people to your Lead paragraph reasoning Start with a short Introduction sentence making the bridge with previous § Sub-headings Not to generalist! Your amazing text Take a quote if you're out of imagination Normal width is 640px Sub-headings Good picture Your amazing text Bring perspective for further discussion below a <hr/> tag Put footnotes & Your amazing opening pictures credit here Footer
- 15. Making your content searchable SEO guidelines ● link to relevant content from previous OuiShare and other articles ● make sure to fill out "title" field with text related to the link
- 16. SEO Guidelines Here you can search for existing articles with keywords you would like to link to
- 17. SEO Guidelines Do the same for pictures: ● Fill out title ● alternate text ● add the link to original picture on flickr (if CC)
- 18. This is what the Google Fill out the preview of your article will Wordpress SEO look like. Plugin Add one keyword you find most important for the article Title that shows up in Google. No longer than 70 caracters. = lead paragraph. If possible, add more relevant keywords in the text. Fill in an Excerpt with 1 -2 sentences summary. This text appears on our front page under the picture.
- 19. Pushing your content 1. Facebook ● mind to post as Ouishare (not yourself) ● check if the feature picture appears correctly (otherwise use this tool: https://developers.facebook.com/tools/debug ) ● Write an introduction statement or good quote ● delete link after fully loaded ● you change link title/ text if necessary ● target to right audience (Spanish article -->Spain) 2. Twitter ● add relevant #hashtags ● @mention the author ● adapt the title
- 20. A few last things... This key items do help us a lot: ● Spend 5-10 minutes on the trello board everyday : provide feedback, ideas, insights to other contributors ● Update the status of your article so that it does not get forgotten ● Ask for help when needed ● Check out the editing guidelines before sending the final version to the editors ● Have fun !
- 21. Stanislas Jourdan Stan[at]ouishare[dot]net @stanjourdan www.ouishare.net www.oui-share.com Francesca Pick francesca[at] ouishare[dot]net OuiShare @francesca_sp