We're Not Noobs Anymore
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This document provides an update on the College at Brockport's social media efforts, noting significant growth in followers and engagement across platforms like Facebook, Twitter, YouTube, and Flickr since 2011. It describes the college's expansion to additional platforms like Google+, Pinterest, and Instagram and efforts to engage audiences through livestreaming, student interns, and a more personal tone. The document outlines goals to continue engaging audiences, expand social media presence, and leverage analytics and mobile platforms to reach more potential students.
We're Not Noobs Anymore
- 1. PROJECT WE’RE NOT NOOBS ANYMORE AN UPDATE ON OUR SOCIAL MEDIA EFFORTS DATE JAN. 29 2014 CLIENT THE COLLEGE AT BROCKPORT
- 2. NOOB(NOUN) A NEWBIE, ESPECIALLY A PERSON WHO IS NEW TO AN ONLINE COMMUNITY AND WHOSE ONLINE PARTICIPATION AND INTERACTIONS DISPLAY A LACK OF SKILL OR KNOWLEDGE
- 3. Then and Now Platform Size on 3/2/11 Size Today Facebook 256 6,028 Twitter 850 5,522 YouTube 51,000 views 212,000 views Flickr just launched 215,500 views
- 4. WE’RE GETTING MORE SOPHISTICATED BROADENING OUR REACH AND OUR ENGAGEMENT
- 5. What’s New? Launched Google+, Pinterest, and Instagram Accounts Livestreamed two commencements around the world, encouraging our community to share their moments Social Media Interns Revamped our Connect Page: brockport.edu/ connect
- 7. Pinterest
- 8. Instagram
- 9. Alex Kogut Effort to be very human Step out from behind official announcements using videos and images Won us praise from our audiences, peers
- 10. We’re talking (and listening) more Posting more, but not just news releases Congratulations Tweets Steering questions to various offices
- 11. Analytics and Advertising Using data to inform our posting decisions Targeting our specific audiences with ads and promoted posts Recent Winter Session Post reached 96,000 people in ~ 24 hours. Ads for undergraduate admissions reached 170,000 people in a week.
- 12. Social Media as Customer Service This trend is here. We are trying to capitalize on it Expectation of a response on Twitter is faster than a phone call- Scott Stratten (@unmarketing) Students with complaints are turning to SM first Consider it for your offices
- 15. “Type a quote here.” –Johnny Appleseed
- 17. It’s on Social Media… Want to know if people are thinking of transferring? Having problems at school? Problems registering for class? Want to know if a student is really excited about getting accepted? The pulse of the campus is out there. Right now. in real-time.
- 18. What’s Next? In social media, that’s always a good question Where should we be? Wherever the students are. Continue to engage, expand and respond Mobile. Mobile. Mobile. Mobile. Did I mention Mobile?
- 19. Questions? @dtyler321 on Twitter dtyler@brockport.edu x2306 Room 23 Allen I’m also happy to take this show on the road.