Panda 4.0: What Marketers Need to Know
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This document appears to be slides from a webinar on Google's Panda 4.0 algorithm update. The webinar covers what Panda 4.0 is, why marketers should care about it, and what marketers should do in response. Panda 4.0 affected a larger percentage of queries than previous updates and focused on low-quality content. It rewarded sites with fresh, unique content but penalized sites relying on thin, scraped, or dynamically generated content. Ecommerce sites and press release sites in particular were negatively impacted. The document provides tips for marketers who have been hit by a penalty, including identifying the issue, improving overall content quality, optimizing for user experience, and conducting link audits
Pieces of content you need to cover your bases.
Calculate your search content gap.](https://image.slidesharecdn.com/panda40-whatmarketersneedtoknowfinal-140610131401-phpapp01/85/Panda-4-0-What-Marketers-Need-to-Know-20-320.jpg)
Panda 4.0: What Marketers Need to Know
- 2. #123webinar | @webmarketing123 1. Can I ask questions? 2. Can I have a copy of the slides? Tweet @webmarketing123 or use #123webinar. Yes! Email results@webmarketing123.com. 3. How do I get a live site analysis? Chat us your website and top 2 keywords. FAQs
- 3. #123webinar | @webmarketing123 3 We are a digital marketing agency focused on demand generation. Search Engine Optimization Website Redesign Paid Search & Display Content Creation Top 500 Fastest Growing Private US Companies.
- 4. #123webinar | @webmarketing123 1 What is Panda 4.0? Inside Google’s Latest Search Algorithm Update 2 Why Should Marketers Care? The Good, The Bad, and The Ugly 3 What Should Marketers Do Now? How to Recover & Future-Proof Search Rankings 4 How is Your SEO Holding Up? Get a Live Site Analysis to Find Out On the Agenda
- 5. #123webinar | @webmarketing123 Say hello to Panda 4.0. / What is Panda 4.0 4.0 eats weak content for breakfast.
- 6. #123webinar | @webmarketing123 What makes 4.0 different?
- 7. #123webinar | @webmarketing123 / What is Panda 4.0 Matt Cutts announced 4.0.1 An announced update is a hint at major shifts to come.
- 8. #123webinar | @webmarketing123 / What is Panda 4.0 This Panda is GIANT.2 4.0 affects 7.5% of English queries compared to 1-2% from previous Pandas.
- 9. #123webinar | @webmarketing123 / What is Panda 4.0 It’s a blueprint for future updates.3 4.0 lays the ground work for future iteration.
- 10. #123webinar | @webmarketing123 1 What is Panda 4.0? Inside Google’s Latest Search Algorithm Update 2 Why Should Marketers Care? The Good, The Bad, and The Ugly 3 What Should Marketers Do Now? How to Recover & Future-Proof Search Rankings 4 How is Your SEO Holding Up? Get a Live Site Analysis to Find Out On the Agenda
- 11. #123webinar | @webmarketing123 / Why Should Marketers Care The Good1 Rule Book: 1. Create fresh, unique, quality content. 4.0 rewards marketers that play by the rules. 2. Build a modern, user- friendly website.
- 12. #123webinar | @webmarketing123 The Bad2 / Why Should Marketers Care 4.0 has no patience for low-quality content.
- 13. #123webinar | @webmarketing123 The Bad2 / Why Should Marketers Care 4.0 delivers a black hat penalty to sites that try to game search. The Black Hat List: 1. Dynamically created pages for the sole purpose of search rankings. 2. Sites relying on thin or scraped content. 3. Unintentional : Using shared CDN’s
- 14. #123webinar | @webmarketing123 The Ugly3 / Why Should Marketers Care Source: Moz, “Panda 4.0, Payday 2.0, and eBay’s Very Bad Day” Ecommerce took a hard hit.
- 15. #123webinar | @webmarketing123 The Ugly3 / Why Should Marketers Care Source: SearchEngineLand, “Did Google Panda 4.0 Go After Press Release Sites?” PR sites took a tumble, as well.
- 16. #123webinar | @webmarketing123 1 What is Panda 4.0? Inside Google’s Latest Search Algorithm Update 2 Why Should Marketers Care? The Good, The Bad, The Ugly 3 What Should Marketers Do Now? How to Recover & Future-Proof Search Rankings 4 How is Your SEO Holding Up? Get a Live Site Analysis to Find Out On the Agenda
- 17. #123webinar | @webmarketing123 So, you’ve been hit by a Google Penalty. Don’t panic & don’t rush! / What Should Marketers Do Now
- 18. #123webinar | @webmarketing123 First, identify the penalty. Or, manual?Is it an algorithm? þ Message from Google in Webmaster Tools account. þ Does drop in organic traffic coincide with algorithm updates? þ Moz’s Google Algorithm Change History is a great resource. Source: Search Engine Watch; Google Unnatural Links Manual Penalty: A Recovery Guide / What Should Marketers Do Now
- 19. #123webinar | @webmarketing123 Run a site-wide content quality check. / What Should Marketers Do Now 1 Cleanse your site of poor quality content signals.
- 20. #123webinar | @webmarketing123 Run a site-wide content quality check. / What Should Marketers Do Now 1 # of Buyer Personas # of Funnel Stages Covered Topics Possible Topics[ ]( ) Pieces of content you need to cover your bases. Calculate your search content gap.
- 21. #123webinar | @webmarketing123 Run a site-wide content quality check. / What Should Marketers Do Now 1 Frequency matters.
- 22. #123webinar | @webmarketing123 Run a site-wide content quality check. / What Should Marketers Do Now 1 High cost & competition Low CVR Low cost & competition High CVR One word phrases Two word phrases Long-tail, descriptive phrases Keep your keyword strategy fresh. That means evergreen content, too.
- 23. #123webinar | @webmarketing123 Run a site-wide content quality check. / What Should Marketers Do Now 1 Mobile Enterprise SMB Other Relevant Internal Pages MobileSMB Enterprise Ace keyword mapping and internal linking structure.
- 24. #123webinar | @webmarketing123 You only have 7 seconds to answer these 2 critical questions: 1 Where am I? 2 What can I do here? Why should I do it?3 Optimize for the best UX possible. / What Should Marketers Do Now 2 The rest of the page should answer this question.
- 25. #123webinar | @webmarketing123 Optimize for the best UX possible. / What Should Marketers Do Now 2 Test your site across devices!
- 26. #123webinar | @webmarketing123 Optimize for the best UX possible. / What Should Marketers Do Now 2 Source: SmashingMagazine, “SEO for Responsive Websites” Check load time with Google’s PageSpeed Insights.
- 27. #123webinar | @webmarketing123 Or, launch your manual penalty plan. 2 3 Get a list of your inbound links from Google Webmaster Tools. Ask the link source to remove the link. Use the Google disavow tool on all bad links. Conduct a link profile audit to identify bad links. 1 4 Resubmit your site for Google reconsideration.5 / What Should Marketers Do Now
- 28. #123webinar | @webmarketing123 1 What is Panda 4.0? Inside Google’s Latest Search Algorithm Update 2 Why Should Marketers Care? The Good, The Bad, and The Ugly 3 What Should Marketers Do Now? How to Recover & Future-Proof Search Rankings 4 How is Your SEO Holding Up? Get a Live Site Analysis to Find Out On the Agenda
- 29. #123webinar | @webmarketing123 LIVE SITE ANALYSES
- 30. #123webinar | @webmarketing123 Schedule a free, 30 minute consultation! Thank you! Let’s Talk! Mike Turner, Director of Business Development e: results@webmarketing123.com t: 800. 619. 1570 Source: Synecore, “10 Examples of Amazing Responsive Design”