Parallels Internship
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The document summarizes Victoria Harris' internship activities at Parallels, Inc. from February 2015. As a social media intern, her main responsibilities included monitoring social media channels for Parallels Desktop and Parallels Access, engaging with customers on Twitter, creating and scheduling social media content, and supporting the Parallels blog. She helped grow the company's presence on Twitter, Facebook, LinkedIn, Google+, and other networks and developed strategies like a campaign for Instagram.
Parallels Internship
- 1. Parallels, Inc. Social Media Intern February 2015 Victoria Harris
- 2. Parallels, Inc Located in Seattle, WA Over 900 employees worldwide Founded in 1999 Parallels Desktop for Mac allows users to run Microsoft Windows on their Mac flawlessly Parallels Access allows you to use your computer applications and access files from your tablet or phone I worked with Parallels Desktop for Mac and Parallels Access in supporting and marketing both products through Social Media #ParallelsDekstop9 | #ParallelsDesktop10 | #ParallelsAccess
- 3. Activities & Objectives Channel Monitoring & Engagement for Parallels Mac and Parallels Access Respond to mentions Use HootSuite workflow for assignments on Marketing related tweets & Post on Facebook, LinkedIn, and Google+ Loop in @ParallelsCares for support on Twitter Scan and proactively engage on target keywords or searches for channel growth Content Creation & Content Calendar Write engaging posts for Facebook and Twitter including sourcing and generating images Review weekly content calendar and create posts based on scheduled topics Schedule posts on Hootsuite and Facebook for channels Create posts for Instagram and Pinterest with appropriate hashtags and backlinks Utilize SharePoint #ParallelsDekstop9 | #ParallelsDesktop10 | #ParallelsAccess
- 4. Activities & Objectives Continued Team Meetings & Daily Interactions Participate in weekly Team Social content planning and strategy meetings Participate in Internal Communication emails with responses and contribute ideas for channel growth Parallels Blog Support Learn to use SquareSpace to create new blog posts with proper tagging, images, and authoring Create supporting tweets and posts referencing published blog posts Update existing blog posts Generate Customer Quote of the Week #ParallelsDekstop9 | #ParallelsDesktop10 | #ParallelsAccess
- 5. Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram Every week I was responsible for generating, scheduling, and posting 8-10 “Parallels Specific” posts for the channels. In addition, I was responsible for posting trending topics as they came up. #ParallelsDekstop9 | #ParallelsDesktop10 | #ParallelsAccess
- 6. Twitter On a daily basis, I was responsible for engaging with customers who reached out to us. When the channels were slow, I would search based on key words such as Windows on Mac or #Parallels and proactively engage to solve issues, offer thanks, and raise brand awareness. #ParallelsDekstop9 | #ParallelsDesktop10 | #ParallelsAccess
- 7. Accomplishments & Key learnings Developed a social media strategy for Instagram Managed campaigns and ran polls using Offerpop such as “8 Chances to WIN in the Parallels Desktop Birthday Bash!” and “Which WWDC 2014 announcements are you most excited about?” Business Communications Strategic Marketing Engaging and Compelling Content Creation Corporate Social Strategy #ParallelsDekstop9 | #ParallelsDesktop10 | #ParallelsAccess
- 8. Channel Growth during internship Twitter – 27,093 Followers, up +781 Facebook – 35,799 Likes, up +4,358 LinkedIn – 11,885 Followers, up +3,951 Google+ - 1,052 Followers, up +389 #ParallelsDekstop9 | #ParallelsDesktop10 | #ParallelsAccess
- 9. Example Post Samples #ParallelsDekstop9 | #ParallelsDesktop10 | #ParallelsAccess
- 10. #ParallelsDekstop9 | #ParallelsDesktop10 | #ParallelsAccess Example Post Samples
- 11. Example Post Samples #ParallelsDekstop9 | #ParallelsDesktop10 | #ParallelsAccess