Think Like A Journalist: How Companies Can Create Own Content
- 1. Think Like a JournalistHow Companies Can Create Their Own Content
- 2. No Waiting AroundCreate content you can share with public Media is great but not only way to tell story
- 3. What’s Your Story?Company accomplishments & milestonesNew productsCompany developmentsCompany expertise
- 4. Is Your Story Interesting?Think about your audienceHow is story relevant to your audience?Know what, when, where and why
- 5. Package Your StoryElements you can incorporate into story to add more depth.
- 6. Package Your StoryVideoVideo can be informative, entertaining or both.
- 7. Package Your StoryPhotosMake sure to have photo captionsEasily downloadable
- 8. Package Your StoryGraphics-company logo or project partners logo
- 9. Package Your StorySidebars-polls, quizzes, contests
- 10. Share Your StoryPress releaseSend out media alert to press contacts but post full press release on website. This also helps with SEO.
- 11. Share Your StoryBlogsIn addition to press release, write story on company blog. Keep blog content more conversational than press release.
- 12. Share Your StorySocial networking sitesLink press release/blog to Facebook, Twitter, Digg, Linkedin, etc. Create content feeds for social media sites.
- 13. Share Your StoryVideo press releaseCreate video demos to accompany traditional press release and upload to website & other sites.
- 14. Share Your StoryNews wire servicesResearch both traditional & social media friendly news wire services.
- 15. Share Your StoryRSS & Subscribe widgetsEmbed RSS widgets & subscribe button on both company website & blog. Give people option to opt in to content updates.
- 17. Don’t Be Afraid to AskAsk fans/customers to share content on their own sitesProfessional networkFriendsEmployees