SEO for Startups: How to get to number 1 on Google
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The document outlines strategies for startups to achieve high rankings on Google through effective SEO practices. Key areas covered include understanding potential customers, utilizing appropriate technical infrastructure, creating valuable content, and acquiring backlinks. It emphasizes the importance of keyword research, content optimization, and site structure to enhance visibility in search results.
SEO for Startups: How to get to number 1 on Google
- 1. SEO for Startups How to get to number 1 on Google Startup Camp Berlin 2018 Berlin, 12.04.2018 Matthäus Michalik, Co-Founder & MD
- 2. Matthäus Michalik Co-Founder & Managing Director CLANEO GmbH Strategic & Technical Consulting App Store Optimization Amazon Marketing Author & Speaker SEO for Startups: How to get to number 1 on Google 2
- 3. We ♥ Performance CLANEO offers all relevant services for a sustainable search and performance marketing approach O R G A N I C P A I D C O N T E N T Adwords, Facebook Ads Content Creation & Optimization Strategy, On- & Offpage Audits & Offpage Marketing C O M M E R C E Amazon Optimization & Amazon Marketing AD 3SEO for Startups: How to get to number 1 on Google 3
- 4. Search Engine Optimization is not a sprint, it‘s a MARATHON! SEO for Startups: How to get to number 1 on Google 4
- 5. Search is a pull channel: It is demand-oriented! SEO for Startups: How to get to number 1 on Google 5
- 6. AGENDA 1. Strategy 2. Technology 3. Content 4. Backlinks Understand your potential customers Use the right technical infrastructure Create the content your potential customers need Ensure your content gets shared and linked to SEO for Startups: How to get to number 1 on Google 6
- 7. Status Quo- Analysis Keyword- Research Data Aggregation Prioritization Mapping Potential Calculation Keyword-based URL-based ▪ Brainstorming ▪ Competitor Analysis ▪ Google Search Console ▪ SEO Tools ▪ Keyword Planner ▪ Google Suggest ▪ Synonyms ▪ Search volume ▪ Conversion ▪ Current positions ▪ Prioritization by turnover, relevance or potential ▪ Mapping with current site structure ▪ Check for existing pages ▪ Traffic estimation based on Position and CTR Your keyword strategy is crucial Understand how people are searching for your product, what your competitors are doing and what questions your potential customers are asking themselves SEO for Startups: How to get to number 1 on Google 7
- 8. Tool to help you develop a keyword strategy Name URL Pricing Search Volume Data Google Keyword Planner https://adwords.google.com/ Free ( ) Hypersuggest https://www.hypersuggest.com/ Free Ubersuggest https://neilpatel.com/ubersuggest/ Free Anwser The Public https://answerthepublic.com/ Free SEORCH https://seorch.eu/ Free Keyword Tool IO https://keywordtool.io/ Starting at $68,00 KW Finder https://kwfinder.com/ Starting at $29,90 Free tools give you a good overview, and paid tools to scale your strategy properly and speed up the process SEO for Startups: How to get to number 1 on Google 8
- 9. You need to understand what your potential customers are looking for SEO for Startups: How to get to number 1 on Google 9
- 10. 10 Attention Interest Desire Action Purchase Process Content Formats Magazine Content Feature Content Product Content Use Cases Content FUNCTIONS ▪ how customers like to be treated ▪ why customer relationship is important ▪ how to improve customer relationship ▪ why crm is so important ▪ how crm helps marketing PRODUKTE ▪ crm free trial ▪ crm software like salesforce ▪ crm with email integration ▪ crm with invoicing ▪ which crm package ▪ crm for estate agents ▪ crm for small businesses ▪ crm for freelancers ▪ crm for photographers TARGET GROUPS QUESTIONS SEO for Startups: How to get to number 1 on Google
- 11. SEO for Startups: How to get to number 1 on Google 11
- 12. AGENDA 1. Strategy 2. Technology 3. Content 4. Backlinks Understand your potential customers Use the right technical infrastructure Create the content your potential customers need Ensure your content gets shared and linked to SEO for Startups: How to get to number 1 on Google 12
- 13. Make sure your website is fast, meets user requirements and Google understands your structure. Technical Optimization Technical search engine optimization is primarily about optimizing the website so that search engines crawlers and users can find all relevant content, that the website is free of errors and loads fast. In a recommendation paper, all errors are prioritized in terms of effort and potential impact and recommended actions are formulated. The following key areas apply in technical SEO: J a v a S c r i p t I n t e r n a t i o n a l S e t u p H T M L O u t l i n e P a r a m e t e r H a n d l i n g E r r o r H a n d l i n g S i t e m a p sC r a w l i n g P a g e S p e e dI n d e x M a n a g e m e n t M o b i l e S e t u p Make sure your website is fast, meets user requirements and Google understands your structure. SEO for Startups: How to get to number 1 on Google 13 You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 14. Choose a common CMS Your team must be able to create new landing pages and maintain content without the need for IT resources. Requirements: ✓ Easy to use (WYSIWYG-Editor) ✓ Supports images, videos & other rich media formats ✓ Fast and suitable for search ✓ Easy to maintain ✓ Easy to internationalize ✓ Customizable SEO for Startups: How to get to number 1 on Google 14 You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 15. My Recommendation: Wordpress Wordpress Plugins help you to get things done: 1. General: Yoast SEO Plugin 2. Image Optimization: Smush.it 3. Caching Plugin: WP Rocket! 4. AMP: AMP for WordPress 5. Internationalization: Polylang and many more Wordpress is the easiest way to scale your marketing efforts without paying anything SEO for Startups: How to get to number 1 on Google 15 You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 16. Make sure you have a good site structure Ideally you place all relevant content under your root domain www.my-startup.com /blog/ /support//features/ Prevent building isolated silos by sharing content across different subdomains! SEO for Startups: How to get to number 1 on Google 16 You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 17. AGENDA 1. Strategy 2. Technology 3. Content 4. Backlinks Understand your potential customers Use the right technical infrastructure Create the content your potential customers need Ensure your content gets shared and linked to SEO for Startups: How to get to number 1 on Google 17 You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 18. Your content must reflect the search intention Relevant content must be created based on the keyword strategy Content based on your target group SEO for Startups: How to get to number 1 on Google 18 You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 19. Different content within the customer journey Based on the customer journey stage, users expect different information Content that describes your business features 19 You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 20. Use content to convert prospects into customers Especially at the end of the customer journey an optimization of content makes sense Content which generate leads SEO for Startups: How to get to number 1 on Google 20 You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 21. Content 2 1 3 4 Text Images Videos Interactive elements Content is more than just written words Make sure your users interact with your content SEO for Startups: How to get to number 1 on Google 21 You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 22. Featured Snippets: Your content at Pos. 0 1. 2. 3. 4. 5. Even if you don't rank on Pos. 1, you can still get a Featured Snippet IRONPAPER just ranks on Position 5, but with well-structured content they got into Google Featured Snippet Box! SEO for Startups: How to get to number 1 on Google 22 You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 23. AGENDA 1. Strategy 2. Technology 3. Content 4. Backlinks Understand your potential customers Use the right technical infrastructure Create the content your potential customers need Ensure your content gets shared and linked to SEO for Startups: How to get to number 1 on Google 23 You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 24. Evaluation criteria of backlinks Authority & Metrics of the linked website/page What is the authority of the domain that links to a website? How visible is the website and how much traffic does the site generate? Type of link: No-Follow vs Do-Follow No-follow links only have branding and traffic effects, but do-follow links also inherit link power. The anchor text The relevance of the anchor text with regard to the link target is of great importance. However, it is essential to maintain a natural balance. Link/Page relevance How relevant is the page, but also the subpage that links to a page? Google LINKS: 3 LINKS: 2 LINKS: 1 24 You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 25. SEO for Startups: How to get to number 1 on Google 25 Use your PR efforts for SEO Make sure the PR department understands the value of backlinks You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 26. Key Take Aways: SEO for Startups 1.Understand your potential customers 2.Use the right technical infrastructure 3.Create the content your potential customers need 4.Ensure your content gets shared and linked to SEO for Startups: How to get to number 1 on Google 26 You want my slides? Write me an email: matthaeus.michalik@claneo.de
- 27. You want my slides? Write me an email How we support start-ups with our search know-how Workshops One-to-One Search Strategies General or specially tailored workshops for startup teams. Matthäus Michalik Co-Founder & Managing Director Claneo GmbH | Glogauer Str. 21 | 10999 Berlin T: +49 157 73 83 66 98 M: matthaeus.michalik@claneo.de H: https://www.claneo.de Dedicated meetings to develop strategies and to transfer know- how within the marketing team. Development of complete search strategies and recommendations. Creation of optimized content for landing pages. SEO for Startups: How to get to number 1 on Google 27