Digital and Social Certifications
Download as PPTX, PDF1 like981 views
The document provides information on various social media and analytics certifications, including Google Analytics, Google Educator, Hootsuite, HubSpot, and Facebook Journalist. It describes the training courses for each, topics covered, length and format of exams, costs, and validity periods. The key certifications discussed are Google Analytics for beginners and advanced users, Google Educator levels 1 and 2, Hootsuite Platform and Social Marketing, HubSpot Inbound Marketing and Content Marketing, and the Facebook Journalist certification. The document emphasizes actually using the tools over just passing tests and suggests starting with one training course before seeking certification.
Digital and Social Certifications
- 1. Social and Analytics Certifications Cindy Royal, Ph.D Professor and Founding Director Media Innovation Lab Texas State University School of Journalism and Mass Communication croyal@txstate.edu cindyroyal.com @cindyroyal
- 2. Analytics/Social Platforms and Certifications • Google Analytics • Google Educator • Hootsuite • HubSpot • Facebook Journalists • Other Platforms and Training
- 3. Google Analytics • Use the free Google Analytics platform to measure results from websites and mobile applications • Go to Google Analytics with a Google account and set up tracking. Tracking code must be on each page of your site that you want tracked. • Use Wordpress plugin to easily add tracking throughout a site. • Important to use Google Analytics on an active project to best understand it. • analytics.google.com
- 5. Google Analytics Training • As of March 2017, there are new training courses associated with Google Analytics – Free! • Google Analytics for Beginners • Advanced Google Analytics • Ecommerce Analytics: From Data to Decisions • Google Tag Manager Fundamentals • https://analytics.google.com/analytics/academy/
- 6. Google Analytics Training • Beginner Course • How to set up an account • Various views and filters • Navigating the interface • Reports • Campaign and conversion tracking • 17 lessons, short videos; 4-6 hours to complete FAQ https://analytics.google.com/analytics/academy/course/6/faqs
- 7. Google Analytics Training • Advanced Google Analytics • How GA collects data • Categorizing users • Configuration Settings • Measurement plans • Advanced filters • Custom dimensions and metrics • Event Tracking • Analyze by channel or audience
- 8. Google Analytics Training • Can receive certification for the course. • Used to just have course, but couldn't track progress. Now you can get a certification for the class, But that is not the same as the IQ certification. • Good for one year; update annually
- 9. Google Analytics IQ Certification • Also free • Set up a Google Partners account - https://www.google.com/partners/ • Analytics, Adwords and Mobile certifications • IQ exam has 70 questions, multiple choice/true or false 90 minutes • Multiple choice questions can have multiple answers • Valid for 18 months
- 10. Google Analytics IQ Certification • Also free • Set up a Google Partners account - https://www.google.com/partners/ • Analytics, Adwords and Mobile certifications • IQ exam has 70 questions, multiple choice/true or false 90 minutes • Multiple choice questions can have multiple answers • Valid for 18 months
- 11. Google Analytics IQ Certification • Also free • Set up a Google Partners account - https://www.google.com/partners/ • Analytics, Adwords and Mobile certifications • IQ exam has 70 questions, multiple choice/true or false 90 minutes • Multiple choice questions can have multiple answers • Valid for 18 months
- 12. Google Analytics IQ Certification
- 13. Google Educator Certifications • Free to do the training • Has levels 1 and 2; can also receive a Trainer and Innovator certifications • Level 1 exam- $10; Level 2 exam - $25 • https://edutrainingcenter.withgoogle.com/certification • Covers ability to integrate a range of Google tools into curriculum
- 14. Google Educator Certifications • Level 1 • Basics of Google tools to organize and post things online, paperless • Interactive lessons • Inspire student creativity • Hangouts • Google Search • Google Groups • Google Sites • Gmail • Sheets Slides Forms Drawings Docs • Drive • Classroom – like a CMS, create classes and share lessons • Calendar • Chrome • YouTube
- 15. Google Educator Certifications • Level 2 • Promote and model effective use of tools • Blogger • Personalized learning • Advanced features • Advanced Data • Interactive Curriculum • Using Google For Research • Google Earth & Maps • Experience Learning
- 16. Google Educator Certifications • Each level has training and sample questions • Both certifications are 180 minutes; no pauses; they have a camera on you at all times while you take it.
- 17. Google Educator Certifications • Some of the questions have multiple answers • Some are drag and drop • Some of the questions are performance-based and require you to do an activity with sample tools
- 18. Google Educator Certifications • Some of the questions have multiple answers • Some are drag and drop • Some of the questions are performance-based and require you to do an activity with sample tools
- 19. Google Educator Certifications • Some of the questions have multiple answers • Some are drag and drop • Some of the questions are performance-based and require you to do an activity with sample tools
- 20. Google Educator Certifications • Register for the Exam • Results are in the Google Web Assessor page.
- 21. Hootsuite Certifications • Platform is free to use at intro level • Free courses – Hootsuite Platform Training and Hootsuite Social Marketing Training - https://hootsuite.com/education/courses • Each module has a short video • Quizzes at end of each module; can have multiple answers, but they are just module reviews. • Certifications are $99 for Hootsuite Certified Expert (can get for free with Education Program); $199 for Social Marketing Certification (can get Educator discount; Social Selling Training & Certification - training & cert $299
- 22. Hootsuite Certifications Platform Certification Exam: 65 questions, 75 minutes, must get at least 65% correct to pass Multiple choice: most questions had one answer, but there were a couple that required multiple selections. Topics: Hootsuite Fundamentals, Platform, Engagement, Mobile, Publishing, Campaigns, Advanced Tactics and Analytics, Hootsuite Organization Features Does not expire
- 24. Hootsuite Certifications Social Markeitng Certification Exam: 60 questions, 60 minutes, must get at least 80% correct to pass Multiple choice: all questions with one answer Topics: Introduction to social platforms, optimizing profiles on each platform, strategy and goals, growing community, content marketing, measuring ROI, social advertising. Does not expire
- 27. Hootsuite Student Program • Allows students/faculty to get free Hootsuite Platform Certification; • See the FAQ https://help.hootsuite.com/hc/en-us/articles/204948580-- Educator-FAQ • Hootsuite Educator Resources Presentation - https://docs.google.com/presentation/d/1Rkls4mgCnPk3Y7rLbBz71N3vD ORjbUi7DJOhriyleHM/edit#slide=id.g64fd9f8e0_0_133
- 28. HubSpot Certifications • Several free courses and certifications • HubSpot Platform starts at $200 per month; also a cms • But certifications don’t deal with direct platform use. Good content for a range of marketing and writing activities
- 29. HubSpot Inbound Marketing • 12 lessons in training; study guides and videos • Certification has 60 questions; 90 minutes; multiple choice/true-false; not as tricky as Google, but some answers All or None of the above, A & B only, etc. • Topics: SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting; basic marketing strategy • Sign in at app.hubspot.com to see your certifications • Valid for two years (as of this week!)
- 30. HubSpot Content Marketing • 16 lessons in training; study guides and videos • Certification has 60 questions; 90 minutes • Topics: Content marketing, storytelling, content ideas and framework, strategy, effective writing, effective promotion, measurement, marketing growth • Sign in at app.hubspot.com to see your certifications • Valid for two years (as of this week!)
- 32. Facebook Journalist Certification • Three lessons and an exam – focused on maximizing use of Facebook for journalists https://www.facebook.com/business/e/courses/journalists • Exam has 28 questions, 45 minutes – free! • Hosted on Facebook Blueprint eLearning platform; several free courses across a range of Facebook topics; Blueprint Certifications in Planning Professional and Buying Professional – cost $150 each. - https://www.facebook.com/blueprint/certification/certs • Lots of other courses that appear to be free - https://facebook.exceedlms.com/student/catalog
- 33. Other Platforms and Training • Tweetdeck • Social CRM and Analytics • Spredfast • Sprinklr • SproutSocial • Buffer • Social Discovery Tools • CrowdTangle • Banjo
- 35. Other Platforms and Training • Google News Lab Training – Data Journalism, Multimedia Storytelling, AMP and more - https://newslab.withgoogle.com/training • Mobile Reporting Tools • Videolicious • Evrybit • FAA drone certification • UT Knight Center 360 Video course and other MOOCs • Take advantage of TXST’s free Lynda.com subscription!!!
- 36. Summary • More important to begin using these tools than it is to pass a test • Start with one training course, apply the knowledge, then seek the certification • Google Analytics – if you manage a website • Google Educator – want to learn more about how to use Google’s G-Suite of tools in education • Hootsuite – Platform training to learn about the platform; Social Marketing training is a good intro to social and progresses through more advanced topics. • Hubspot – Inbound Marketing and Content Marketing provide good general knowledge, not related to HubSpot platform • Facebook for Journalist – general intro to using Facebook professionally.
- 37. Have Fun and Good Luck!!!