This document discusses best practices for using blogging as a knowledge work tool. It recommends observing how others blog through their text and links, interviewing bloggers, and blogging about your own work. Blogging provides a public yet personal space to publish small pieces of work over time and build feedback and reputation through conversations. When done passionately and transparently, blogging can tap into undocumented expertise, make unexpected connections, bypass authorities, and get things done through an ecosystem of information and relationships.