Pathable: A Social Network for Conferences and Events
- 1. Script / Timings Intro / Agenda overview (5 min) Brett acts as Emcee, says hello and welcome, introduces Jordan How social media can benefit you (5 min) Viral marketing inexpensive way to “spread the word” Sense of community / networking at event means more renewals Twitter (10 min) What is it Seesmic Desktop Monitor Multiple Twitter Accounts Saved searches Hootsuite Scheduled tweets Monitor click-throughs Pathable + Certain (20 min) What is Pathable Demo Register for Certain event, get e-mail from Pathable Profiles: Complete profile, see recommendations, tweets / feeds, Twitter friends, schedule Building connections: Search for tags, Tag-based conversations Schedule: View conference schedule, build personal schedule, synch with Outlook, download session materials Mobile: View iPhone version Community continues Host tools / Certain integration Q & A (5 min)
- 2. If Enhancing the Attendee Experience Using Social Media
- 3. Today’s Agenda Why Bother? Social Media Tools Twitter Hootsuite Pathable + Certain Q & A
- 7. Attendees want to network
- 8. More networking means renewals New people met
- 9. Meeting people is HARD
- 10. Your Toolbox E-mail Your web site Blogs Twitter LinkedIn / Facebook Pathable
- 11. Twitter Send and receive short messages to “followers” A “tweet” is a short (140 char) message sent to anyone listening “ Follower” is anyone who has signed up to listen to you
- 12. Twitter A typical tweet Type your tweet here
- 13. Hootsuite Demo
- 14. Hash Tag Short way to mark messages as relevant to a topic or event #wec09 – MPI’s WEC 2009 conference #sxsw – South by Southwest festival #MD10 – MPI’s MeetDifferent 2010 #mpi – MPI #eventprofs – Relevant to event professionals No “official” list (but check hashtags.org)
- 15. Hash Tag Example
- 16. Applying Twitter to the Event Promotion
- 17. Applying Twitter to the Event Customer Service
- 18. Applying Twitter to the Event Broadcasting Examples Keynote beginning Open seats in the back Summarize activity for those who can’t attend
- 19. Pathable Demo
- 20. Get Started Twitter: twitter.com Seesmic: seesmic.com Tweetdeck: tweetdeck.com Hootsuite: hootsuite.com Pathable: pathable.com Doug Schulze - doug@pathable.com / 866 809.0252 x706 Mention Certain Webinar