Patient Self Testing Monitor Name Research
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The document summarizes the results of global market research conducted to test potential brand extension names for CheckPoint's self-testing blood monitor. 180 individuals across various regions and occupations rated 12 potential names on qualities like pronunciation, meaning, and fit with the product concept. Names like "Veo", "Neo", and "SureTrac" scored highest overall based on linguistic analysis and participant rankings. The research aimed to identify which names best conveyed qualities of accuracy, ease-of-use, and empowering patient freedom to test on their own terms.
Patient Self Testing Monitor Name Research
- 1. CheckPoint® Modifier Brand Name Global Market Research Results 1 Sample: FinalNameMarketResearch PatientSelfTestingMonitor SAMPLESANITZEDREPORT
- 2. 2 Table of Contents Global Market Research……………………………………………………… 3 Final Rankings……..…………………………………………………………. 35 Appendix ………………………..……………………………………………..114 (Linguistic Analysis: Terms Defined) SAMPLESANITZEDREPORT
- 3. CheckPoint Modifier Name: Global Market Research 3
- 4. Market Research Validation: Overview 4 Our team interviewed 180 individuals to understand how the CheckPoint brand extension name candidates would be received. All interviewees were intimately familiar with the device market and the key market players. Interviewees were presented with the name candidates individually and were questioned about initial thoughts and feelings for each name candidate. Viant Stylus SureTrac Neo Solix Contaq Veo Vantus Sigma Opus Eon Altra Assure Names Tested: SAMPLESANITZEDREPORT
- 5. Market Research Name Validation US JAPAC EU5 EUO (Other) LATAM OVERALL Cardiologist 10 5 10 5 5 35 Internist 10 5 10 5 5 35 Nurses 15 5 15 5 5 45 Patients 15 5 10 5 5 40 Pharmacists 5 5 5 5 5 25 TOTAL 55 25 50 25 25 180 Market Research: Respondent Global Segmentation EU5 EU5 refers to Germany, Netherlands, United Kingdom, Spain and Denmark. 5
- 6. 1 US LATAM 25 25 JAPAC Europe GeographicalBreakdown Total Number of Respondents: 180! 6 55 50 25
- 7. Market Research: Respondent Global Segmentation Occupational Break Down 7
- 8. Linguistic Analysis Viant Stylus Veo Opus Eon Altra Sigma Contaq Vantus Neo SureTrac Assure Solix Scriptability 84 86 96 91 87 82 87 77 84 92 80 84 86 Aural Comprehensibility 89 87 92 87 86 81 92 83 84 91 90 88 80 Visual Aesthetics 94 90 90 84 92 93 85 92 92 88 85 86 91 Syllabic Balance 89 84 96 89 90 86 89 84 90 90 91 82 91 Phonetic Viability 91 79 89 88 89 84 90 90 90 91 89 79 87 Evocative Semantics 96 89 97 87 89 97 86 94 96 88 78 80 96 Durability & Longevity 97 83 90 84 83 88 91 85 89 82 83 89 92 Ease of Pronunciation 87 90 95 90 90 83 89 78 80 92 88 88 88 Gender Properties 93 86 90 86 89 87 85 85 88 86 84 85 90 Phonemic Simplicity 89 86 95 90 93 79 81 82 89 92 87 86 87 Quantitative Score/100 909 860 930 876 888 860 875 850 882 892 855 847 888 Linguistic ScoreCard Analysis - Final Name Candidates 8 Brand Acumen’s Proto-Linguistic Analysis ReLAA™, Brand Acumen’s Relational Linguistics Algorithmic Analysis program serves as a predictive FMEA tool for naming. Borrowing elements of forensic phonetic science, this tool allows us to model 217 languages and over 5900 dialects for each name candidate. . Includes ReLAA™ Forthcoming change in DMEPA naming guidance (2016-2017) will most likely include regionalism and dialectical language analysis requirements Internal Brand Acumen Analysis
- 9. Ranking Viant Stylus Veo Opus Eon Altra Sigma Contaq Vantus Neo SureTrac Assure Solix 1st 17 20 12 11 12 12 9 10 26 19 11 12 9 2nd 19 16 14 17 10 11 4 8 20 19 15 11 16 3rd 16 18 17 18 26 8 13 15 11 10 9 8 11 Ranking: “Please rank your top three name candidates”: 9 Global Field Market Research Study
- 10. Ranking: 10 High ScoreLow Score GlobalFieldMarketResearchStudy
- 11. Ranking: 11 Low Score High Score GlobalFieldMarketResearchStudy
- 12. Ranking: 12 High ScoreLow Score GlobalFieldMarketResearchStudy
- 13. Fit To Concept Viant Stylus Veo Opus Eon Altra Sigma Contaq Vantus Neo SureTrac Assure Solix Average 1-10 scoring 7.7 8.1 8.3 7.4 7.8 6.9 6.2 6.4 7.5 8.3 7.4 7.8 6.2 Fit To Concept: “With a score of 10 being the best (highest score) and 1 being the worst (lowest score) how well does the name fit the concept?” 13
- 14. Fit To Concept: 14 Low Score High Score GlobalFieldMarketResearchStudy
- 15. Self Testing Monitor Viant Stylus Veo Opus Eon Altra Sigma Contaq Vantus Neo SureTrac Assure Solix Average 1-10 scoring 8.5 7.9 8.2 7.2 5.7 6.4 5.9 6.8 7 8.4 7.9 8.6 6.8 Self Testing Monitor: “With a score of 10 being the best (highest score) and 1 being the worst (lowest score) how well does this name candidate define itself as a self-testing monitor?” 15
- 16. Self Testing Monitor: 16 High ScoreLow Score GlobalFieldMarketResearchStudy
- 17. Accuracy and Precision Viant Stylus Veo Opus Eon Altra Sigma Contaq Vantus Neo SureTrac Assure Solix Average 1-10 scoring 9.1 8.4 8 6.8 7.1 8.4 5.9 7.7 8.4 7.7 9.1 8.5 6.3 Accuracy and Precision: “With a score of 10 being the best (highest score) and 1 being the worst (lowest score) how well does this name connote accuracy and precision?” 17
- 18. Accuracy and Precision: 18 Low Score High Score GlobalFieldMarketResearchStudy
- 19. Freedom To Test On Your Terms Viant Stylus Veo Opus Eon Altra Sigma Contaq Vantus Neo SureTrac Assure Solix Average 1-10 scoring 7.6 8.8 8.6 8.3 7.3 8.5 5.7 7.1 8 7.9 6.9 7.6 6.6 Freedom To Test On Your Own Terms: “With a score of 10 being the best (highest score) and 1 being the worst (lowest score) how well does this name suggests that the monitor empowers the patient the freedom to test on their own terms?” 19
- 20. Freedom To Test On Your Own Terms: 20 High ScoreLow Score GlobalFieldMarketResearchStudy
- 21. Ease of Pronunciation Viant Stylus Veo Opus Eon Altra Sigma Contaq Vantus Neo SureTrac Assure Solix Average 1-10 scoring 7.2 9.2 9.4 9.2 8.4 7.1 8.5 6.5 6.9 9.5 8.9 9.4 7.7 Ease Of Pronunciation: “With a score of 10 being the best (easiest) and 1 being the worst (lowest score) how easy is the name to pronounce?” 21
- 22. Ease Of Pronunciation: 22 Low Score High Score GlobalFieldMarketResearchStudy
- 23. Ease of Use Viant Stylus Veo Opus Eon Altra Sigma Contaq Vantus Neo SureTrac Assure Solix Average 1-10 scoring 8 8.9 8.2 8.8 6.7 7.5 6.6 7.3 7.9 8.2 9 9.1 6.5 Ease Of Use: “With a score of 10 being the best (highest score) and 1 being the worst (lowest score) how well does this name connote easy to use?” 23
- 24. Ease Of Use: 24 High ScoreLow Score GlobalFieldMarketResearchStudy
- 25. Connected Viant Stylus Veo Opus Eon Altra Sigma Contaq Vantus Neo SureTrac Assure Solix Average 1-10 scoring 6.8 7.1 8.9 6.8 7.5 8.4 5.7 9.2 8.6 8.9 8.2 7 5.8 Connected: “With a score of 10 being the best (highest score) and 1 being the worst (lowest score) how well does this name infer that this monitor offers Bluetooth connectivity?” 25
- 26. Connected: 26 Low Score High Score GlobalFieldMarketResearchStudy
- 27. State of the Art Viant Stylus Veo Opus Eon Altra Sigma Contaq Vantus Neo SureTrac Assure Solix Average 1-10 scoring 8.8 7.3 9.2 8.2 8.5 8.4 6.8 6.9 8.5 9 7.3 7.8 8.6 State of the Art: “With a score of 10 being the best (highest score) and 1 being the worst (lowest score) how well does this name associate itself with state of the art?” 27
- 28. State of the Art: 28 High ScoreLow Score GlobalFieldMarketResearchStudy
- 29. Speed Viant Stylus Veo Opus Eon Altra Sigma Contaq Vantus Neo SureTrac Assure Solix Average 1-10 scoring 6.8 7.2 8.5 6.7 7.5 8.6 5.8 7.9 7.6 8 7.4 7.6 6.3 Speed: “With a score of 10 being the best (highest score) and 1 being the worst (lowest score) how well does this name candidate suggest that it provides results quickly and effectively?” 29
- 30. Speed: 30 Low Score High Score GlobalFieldMarketResearchStudy
- 31. Confidence Viant Stylus Veo Opus Eon Altra Sigma Contaq Vantus Neo SureTrac Assure Solix Average 1-10 scoring 8.8 7.4 7.8 8.6 7.1 8.6 6.5 7.3 8.6 8.6 9.1 8.8 7.5 Confidence: “With a score of 10 being the best (highest score) and 1 being the worst (lowest score) how well does this name candidate give you the confidence in its capabilities?” 31
- 32. Confidence: 32 Low Score High Score GlobalFieldMarketResearchStudy
- 33. CheckPoint Alignment Viant Stylus Veo Opus Eon Altra Sigma Contaq Vantus Neo SureTrac Assure Solix Average 1-10 scoring 8.8 9.4 9.5 8.6 7.1 7.5 7.2 8.1 6.3 8.8 7.7 8.3 7.6 CheckPoint Alignment: “With a score of 10 being the best (highest score) and 1 being the worst (lowest score) how well does this name candidate look and sound when placed after the CheckPoint name?” 33
- 34. CheckPoint Alignment: 34 High ScoreLow Score GlobalFieldMarketResearchStudy
- 36. 3 Veo
- 37. 2 A play on the other selected name candidate ‘Neo’, this name also suggests newness and creativity, however the letter “V” signals effectiveness, precision and accuracy while maintaining the energy of “neo’ with a distinctive three letter morpheme. This neologism also scores well for recognition and recall. Veo Scriptability Syllabic Balance 96 Veo 37 Scriptability Aural Comprehensibility Visual Aesthetics Syllabic Balance Phonetic Viability Evocative Semantics Durability & Longevity Ease of Pronunciation Gender Properties Phonemic Simplicity Quantitative Score 96 92 90 96 89 97 90 95 90 95 930 96 Short word that can be scripted without a lift of the pen, other than the accent mark, but the end of the scripted “o” leaves applicant in an upward position to prepare for this. Orthographically unbalanced, but evenly balanced in sound quality of the two syllables.
- 38. 3 Veo Movement Propulsion Sounds like an aeronautical term Forward Distant Heavenly body To place before To pass through Newness Cool word, has a very Technological feel to it En route Directional In relation to some reference Point View Veo Qualitative Messaging Associations+Connotations External Market Research When you think of this name, what associations and connotations come to mind? GlobalFieldMarketResearchStudy
- 39. 39 Total Possible Score = 1000 Linguistic Analysis Veo Scriptability 96 Aural Comprehensibility 92 Visual Aesthetics 90 Syllabic Balance 96 Phonetic Viability 89 Evocative Semantics 97 Durability & Longevity 90 Ease of Pronunciation 95 Gender Properties 90 Phonemic Simplicity 95 TOTAL 860 Veo Internal Analysis: Global Linguistics AccuBrand™ Scoring 0-100 scale with 0 being the lowest score and 100 the highest score
- 40. 40 Veo Veo High ScoreLow Score GlobalFieldMarketResearchStudy
- 41. 41 Veo Veo High ScoreLow Score GlobalFieldMarketResearchStudy
- 42. 3 Viant
- 43. 2 This neologism connotes strength and leadership borrowing from embedded messaging of viability, vitality and giant. Reliability and superior performance attributes can be leveraged in the positioning and the name’s alignment with CheckPoint or as a stand alone brand is strong. Viant Durability & Longevity Evocative Semantics 96 Viant 43 Scriptability Aural Comprehensibility Visual Aesthetics Syllabic Balance Phonetic Viability Evocative Semantics Durability & Longevity Ease of Pronunciation Gender Properties Phonemic Simplicity Quantitative Score 84 89 93 89 91 96 97 87 93 89 908 97 Unique in the category, but strong asso- ciations align with similar attributes in the patient setting, increasing durability. Strong association to “viable”, providing strength and leadership. The idea of being “in good hands”..
- 44. 3 Viant Viable Viability Vitality Transferable Ease of movement A giant? Sounds more like an ophthalmic product Inevitable Sustainable Trustworthy Full of life Practical Achievement Applicable to the description Within reach Necessary Reliable Accuracy Precise Viant Qualitative Messaging Associations+Connotations External Market Research When you think of this name, what associations and connotations come to mind? GlobalFieldMarketResearchStudy
- 45. 45 Total Possible Score = 1000 Linguistic Analysis Viant Scriptability 84 Aural Comprehensibility 89 Visual Aesthetics 93 Syllabic Balance 89 Phonetic Viability 91 Evocative Semantics 96 Durability & Longevity 97 Ease of Pronunciation 87 Gender Properties 93 Phonemic Simplicity 89 TOTAL 908 Viant Internal Analysis: Global Linguistics AccuBrand™ Scoring 0-100 scale with 0 being the lowest score and 100 the highest score
- 48. 3 Neo
- 49. 2 Three letter, short quick morpheme connotes newness, fresh and a next generation offering. Neo is a prefix for the Greek word “young” and has been associated with innovation, creativity and design. Neo Scriptability Phonemic Simplicity 92 Neo 49 Scriptability Aural Comprehensibility Visual Aesthetics Syllabic Balance Phonetic Viability Evocative Semantics Durability & Longevity Ease of Pronunciation Gender Properties Phonemic Simplicity Quantitative Score 92 91 88 90 91 88 82 92 86 92 892 92 Short and easily scriptable; quick break between the “N” and the “e” adds marginal difficulty. All phonemic parts flow seamlessly into each other, and word break does not affect.
- 50. 3 Neo Modern New In Vogue The latest offering of something Just came out Mint condition Up and coming Expensive Next generation Futuristic Contemporary Current Up to date Neo Qualitative Messaging Associations+Connotations External Market Research When you think of this name, what associations and connotations come to mind? GlobalFieldMarketResearchStudy
- 51. 51 Total Possible Score = 1000 Linguistic Analysis Neo Scriptability 92 Aural Comprehensibility 91 Visual Aesthetics 88 Syllabic Balance 90 Phonetic Viability 91 Evocative Semantics 88 Durability & Longevity 82 Ease of Pronunciation 92 Gender Properties 86 Phonemic Simplicity 92 TOTAL 892 Neo Internal Analysis: Global Linguistics AccuBrand™ Scoring 0-100 scale with 0 being the lowest score and 100 the highest score
- 52. 52 Neo Neo Low Score High Score GlobalFieldMarketResearchStudy
- 53. 53 Neo Neo Low Score High Score GlobalFieldMarketResearchStudy
- 54. 3 Eon
- 55. 2 This current usage word has connotations of futuristic, longevity and innovation. The three letters score well for brand recognition and interestingly, this word uses the same three letters as another preferred name candidate tested, ‘Neo.’ The longevity connotation can play well in the postioning strategy suggesting that the device can help a patient extend life with careful monitoring. Eon Phonemic Simplicity Visual Aesthetics 92 Eon 55 Scriptability Aural Comprehensibility Visual Aesthetics Syllabic Balance Phonetic Viability Evocative Semantics Durability & Longevity Ease of Pronunciation Gender Properties Phonemic Simplicity Quantitative Score 87 86 92 90 89 89 83 90 89 93 888 93 All phonemic parts flow seamlessly into each other, and word break does not affect. Attention grabbing because of its three letters and how that scores well with brand recognition.
- 56. 3 Eon Forever Star Years on end Generational Very long time Supernatural being Geological time element A cycle of things A defined period of time Everlasting Longevity Without stopping For evermore Continuous Ad infinitum On and on For the ages Era Eon Qualitative Messaging Associations+Connotations External Market Research When you think of this name, what associations and connotations come to mind? GlobalFieldMarketResearchStudy
- 57. 57 Total Possible Score = 1000 Linguistic Analysis Eon Scriptability 87 Aural Comprehensibility 86 Visual Aesthetics 92 Syllabic Balance 90 Phonetic Viability 89 Evocative Semantics 89 Durability & Longevity 83 Ease of Pronunciation 90 Gender Properties 89 Phonemic Simplicity 93 TOTAL 888 Eon Internal Analysis: Global Linguistics AccuBrand™ Scoring 0-100 scale with 0 being the lowest score and 100 the highest score
- 58. 58 Eon Eon High ScoreLow Score GlobalFieldMarketResearchStudy
- 59. 59 Eon Eon Low Score High Score GlobalFieldMarketResearchStudy
- 60. 3 Solix
- 61. 2 This created name borrows from the association of solar, or sun. The sun carries strong associations of being at the center, the core, being central to the universe. The ‘X’ at the end connotes efficacy, newness and efficiency. The “X” also creates an aura of a next generation meter, one which possesses the latest innovation and technological advances available. Solix Evocative Semantics Durability & Longevity 92 Solix 61 Scriptability Aural Comprehensibility Visual Aesthetics Syllabic Balance Phonetic Viability Evocative Semantics Durability & Longevity Ease of Pronunciation Gender Properties Phonemic Simplicity Quantitative Score 86 80 91 91 87 96 92 88 90 87 888 96 Themes of centered, efficacy, next generation, very powerful associations. Name that triples as common usage, personality brand, and neologism. Speaks to the future of transformational technology.
- 62. 3 Solix Solar Zodiac Brilliant Atomic power Sun Planetary Shooting star Central First Original word Documenting Stellar Astronomical Circuits An air conditioner? At the center of things Solar helix? Solo or singular Solix Qualitative Messaging Associations+Connotations External Market Research When you think of this name, what associations and connotations come to mind? GlobalFieldMarketResearchStudy
- 63. 63 Total Possible Score = 1000 Linguistic Analysis Solix Scriptability 86 Aural Comprehensibility 80 Visual Aesthetics 91 Syllabic Balance 91 Phonetic Viability 87 Evocative Semantics 96 Durability & Longevity 92 Ease of Pronunciation 88 Gender Properties 90 Phonemic Simplicity 87 TOTAL 888 Solix Internal Analysis: Global Linguistics AccuBrand™ Scoring 0-100 scale with 0 being the lowest score and 100 the highest score
- 64. 64 Solix Solix High ScoreLow Score GlobalFieldMarketResearchStudy
- 65. 65 Solix Solix Low Score High Score GlobalFieldMarketResearchStudy
- 66. 3 Vantus
- 67. 2 This neologism has strong associations with the words ‘advantage’, ‘superiority’, ‘utility’ and ‘usefulness’. The letter ‘V’ works particularly well with associations of calibration, accuracy and precision, yet still portrays a future innovation. The ‘us’ suffix is distinctive and unique, while the etymology reference suggests Greek mythology. Vantus Evocative Semantics Visual Aesthetics 92 Vantus 67 Scriptability Aural Comprehensibility Visual Aesthetics Syllabic Balance Phonetic Viability Evocative Semantics Durability & Longevity Ease of Pronunciation Gender Properties Phonemic Simplicity Quantitative Score 84 84 92 90 90 96 89 80 88 89 882 96 Strong association to “advantage”, providing "superiority” and “usefelness”. The letter “V” portrays a future innovaiton. The capital “V”, is strong in the first letter position and great level balance by the “t” .
- 68. 3 Vantus Vantage Superior Unequaled Hard to understand the meaning here Advantage Nice sounding word Benefit On the edge Practical yet advanced Good judgment Inwards Villain in a book Valuable Fresh sound Ultimate advantage, may work well in this Context In front A strong point Sounds like a medical device Vantus Qualitative Messaging Associations+Connotations External Market Research When you think of this name, what associations and connotations come to mind? GlobalFieldMarketResearchStudy
- 69. 69 Total Possible Score = 1000 Linguistic Analysis Vantus Scriptability 84 Aural Comprehensibility 84 Visual Aesthetics 92 Syllabic Balance 90 Phonetic Viability 90 Evocative Semantics 96 Durability & Longevity 89 Ease of Pronunciation 80 Gender Properties 88 Phonemic Simplicity 89 TOTAL 882 Vantus Internal Analysis: Global Linguistics AccuBrand™ Scoring 0-100 scale with 0 being the lowest score and 100 the highest score
- 70. 70 Vantus Vantus Low Score High Score GlobalFieldMarketResearchStudy
- 71. 71 Vantus Vantus Low Score High ScoreLow Score GlobalFieldMarketResearchStudy
- 72. 3 Opus
- 73. 2 Suggestive of a classical musical composition, this word alludes to bringing the meter and the patient together in harmony. Playing from more of an emotional value, this word also suggests a union, romance and passion. The vowel, consonant, vowel, consonant structure of this real word offers high visual aesthetics and recall attributes. Opus Scriptability Durability & Longevity 90 Opus 73 Scriptability Aural Comprehensibility Visual Aesthetics Syllabic Balance Phonetic Viability Evocative Semantics Durability & Longevity Ease of Pronunciation Gender Properties Phonemic Simplicity Quantitative Score 91 87 84 89 88 87 84 90 86 90 876 96 Short word that can be scripted without a lift of the pen. Unique in the category, but strong asso- ciations align with similar attributes in the meter and patient relationship. Increasing durability.
- 74. 3 Opus Classical music piece Chopin An elegant looking device Beauty Poetry Fluid sound An arrangement Work of genius Spontaneous Music Output Operatic Nice sounding name which is short and Memorable Works well for the monitor A study of something Monitoring Musical composition Type of publication Short story Work of art Literature Creativity Opus Qualitative Messaging Associations+Connotations External Market Research When you think of this name, what associations and connotations come to mind? GlobalFieldMarketResearchStudy
- 75. 75 Total Possible Score = 1000 Linguistic Analysis Opus Scriptability 91 Aural Comprehensibility 87 Visual Aesthetics 84 Syllabic Balance 89 Phonetic Viability 88 Evocative Semantics 87 Durability & Longevity 84 Ease of Pronunciation 90 Gender Properties 86 Phonemic Simplicity 90 TOTAL 876 Opus Internal Analysis: Global Linguistics AccuBrand™ Scoring 0-100 scale with 0 being the lowest score and 100 the highest score
- 76. 76 Opus Opus Low Score High Score GlobalFieldMarketResearchStudy
- 77. 77 Opus Opus High ScoreLow Score GlobalFieldMarketResearchStudy
- 78. 3 Sigma
- 79. 2 This word, the eighteenth letter of the Greek alphabet has strong associations with physics and math lending well to implied associations with precision, calibration and reliability. With a more scientific undertone than some of the other names tested, the word offers a historical etymological inference which bodes well for a measuring device (meter). Sigma Durability & Longevity Phonetic Viability 90 Sigma 79 Scriptability Aural Comprehensibility Visual Aesthetics Syllabic Balance Phonetic Viability Evocative Semantics Durability & Longevity Ease of Pronunciation Gender Properties Phonemic Simplicity Quantitative Score 87 92 85 89 90 86 91 89 85 81 875 91 Strong associations with a historical etymological inference which connotes strong foundation with a measuring device. Surprisingly unique in direct space. Intuitive to spell based on pronunciation (with slight chance of interpreting “i” as “e”) and poses little conflict as how to pronounce based on orthography.
- 80. 3 Sigma Greek alphabet Greek letter Formation of units of things Gamma Geology Delta Fraternity Six Sigma To send a signal Signifier Sigma Qualitative Messaging Associations+Connotations External Market Research When you think of this name, what associations and connotations come to mind? GlobalFieldMarketResearchStudy
- 81. 81 Total Possible Score = 1000 Linguistic Analysis Sigma Scriptability 87 Aural Comprehensibility 92 Visual Aesthetics 85 Syllabic Balance 89 Phonetic Viability 90 Evocative Semantics 86 Durability & Longevity 91 Ease of Pronunciation 89 Gender Properties 85 Phonemic Simplicity 81 TOTAL 875 Sigma Internal Analysis: Global Linguistics AccuBrand™ Scoring 0-100 scale with 0 being the lowest score and 100 the highest score
- 82. 82 Sigma Sigma Low Score High Score GlobalFieldMarketResearchStudy
- 83. 83 Sigma Sigma High ScoreLow Score GlobalFieldMarketResearchStudy
- 84. 3 Altra
- 85. 2 This created name (neologism) points to altitude, peak, performance, at the head of its class. The name has strong alliteration qualities, which is not always common with neologisms as the morphemes and phonemes are recognizable, yet unique. Altra Evocative Semantics Visual Aesthetics 93 Altra 85 Scriptability Aural Comprehensibility Visual Aesthetics Syllabic Balance Phonetic Viability Evocative Semantics Durability & Longevity Ease of Pronunciation Gender Properties Phonemic Simplicity Quantitative Score 82 81 93 86 84 97 88 83 87 79 860 97 Themes of peak and performance; very powerful associations with being superior. Short and clever word; great level balance.
- 86. 3 Altra Peak Altitude Nissan A measurement device The maximum Pinnacle Performance Peak Height Ultimate Innermost point Altruistic Good association here even though it is not a real word Alta Cosmetics Stature An instrument Medical related device Creativity Altra Qualitative Messaging Associations+Connotations External Market Research When you think of this name, what associations and connotations come to mind? GlobalFieldMarketResearchStudy
- 87. 87 Total Possible Score = 1000 Linguistic Analysis Altra Scriptability 82 Aural Comprehensibility 81 Visual Aesthetics 93 Syllabic Balance 86 Phonetic Viability 84 Evocative Semantics 97 Durability & Longevity 88 Ease of Pronunciation 83 Gender Properties 87 Phonemic Simplicity 79 TOTAL 860 Altra Internal Analysis: Global Linguistics AccuBrand™ Scoring 0-100 scale with 0 being the lowest score and 100 the highest score
- 88. 88 Altra Altra Low Score High Score GlobalFieldMarketResearchStudy
- 89. 89 Altra Altra High ScoreLow Score GlobalFieldMarketResearchStudy
- 90. 3 Stylus
- 91. 2 This real word suggests two versions of the definition. For some, it conjures up images of a turntable stylus made of a diamond head. For others, a stylus pen which may be used on a tablet computer. Both create a mental picture which strongly aids memory, recognition and recall. In addition, one thinks of precision, exactness, reliability and clarity. Of course, ‘style’ is also found in this word, which can be utilized to underscore the ergonomic, functional design of the meter. Stylus Visual Aesthetics Ease of Pronunciation 90 Stylus 91 Scriptability Aural Comprehensibility Visual Aesthetics Syllabic Balance Phonetic Viability Evocative Semantics Durability & Longevity Ease of Pronunciation Gender Properties Phonemic Simplicity Quantitative Score 86 87 90 84 79 89 83 90 86 86 860 90 Beautiful and attention-grabbing because of its precision and clarity. Very easy to articulate across most languages, especially Romance languages, though it is a neologism.
- 92. 3 Stylus Speed, quickness A measurement tool Style Great name to suggest tracking Fashionable Phono needle Expressive Refined Custom Pleasing sound Very relevant to the device Specialized Precise A technique or approach to something Engraving tool A system of order To design or make something Appearance Stylus Qualitative Messaging Associations+Connotations External Market Research When you think of this name, what associations and connotations come to mind? GlobalFieldMarketResearchStudy
- 93. 93 Total Possible Score = 1000 Linguistic Analysis Stylus Scriptability 86 Aural Comprehensibility 87 Visual Aesthetics 90 Syllabic Balance 84 Phonetic Viability 79 Evocative Semantics 89 Durability & Longevity 83 Ease of Pronunciation 90 Gender Properties 86 Phonemic Simplicity 86 TOTAL 860 Stylus Internal Analysis: Global Linguistics AccuBrand™ Scoring 0-100 scale with 0 being the lowest score and 100 the highest score
- 94. 94 Stylus Stylus Low Score High Score GlobalFieldMarketResearchStudy
- 95. 95 Stylus Stylus High ScoreLow Score GlobalFieldMarketResearchStudy
- 96. 3 SureTrac
- 97. 2 This hybrid neologism is highly telegraphic in its functional messaging. Acting as a narrative to the action of the meter, the name is easy to say and well balanced with two four letter word parts. The juncture between the two words flows smoothly lending to excellent alliteration and balance. SureTrac Syllabic Balance Aural Comprehensibility 90 This name is easy to say and well balanced with two four letter word parts. The two words flow smoothly. SureTrac 97 Scriptability Aural Comprehensibility Visual Aesthetics Syllabic Balance Phonetic Viability Evocative Semantics Durability & Longevity Ease of Pronunciation Gender Properties Phonemic Simplicity Quantitative Score 80 90 85 91 89 78 83 88 84 87 855 91 The juncture between the two words flow smoothly and well balanced between the two words.
- 98. 3 SureTrac Tracking device Confidence Authentic Mathematical precision Inside track Degree of accuracy Minuteness of details Precise Fact filled Too obvious Correctness Monitoring SureTrac Qualitative Messaging Associations+Connotations External Market Research When you think of this name, what associations and connotations come to mind? GlobalFieldMarketResearchStudy
- 99. 99 Total Possible Score = 1000 Linguistic Analysis SureTrac Scriptability 80 Aural Comprehensibility 90 Visual Aesthetics 85 Syllabic Balance 91 Phonetic Viability 89 Evocative Semantics 78 Durability & Longevity 83 Ease of Pronunciation 88 Gender Properties 84 Phonemic Simplicity 87 TOTAL 855 SureTrac Internal Analysis: Global Linguistics AccuBrand™ Scoring 0-100 scale with 0 being the lowest score and 100 the highest score
- 100. 10 0 SureTrac SureTrac Low Score High Score GlobalFieldMarketResearchStudy
- 101. 10 1 SureTrac SureTrac High ScoreLow Score GlobalFieldMarketResearchStudy
- 102. 3 10 Contaq
- 103. 2 A current usage word with a distinctive spelling, this word addresses the connectivity function and also infers the contact between the patient and the meter. Other associations include communication, friendship, joining and knowledge. Contaq Evocative Semantics Visual Aesthetics 92 Contaq 103 Scriptability Aural Comprehensibility Visual Aesthetics Syllabic Balance Phonetic Viability Evocative Semantics Durability & Longevity Ease of Pronunciation Gender Properties Phonemic Simplicity Quantitative Score 77 83 92 84 90 94 85 78 85 82 850 94 Themes of connectivity and joining; which infer the contact between patient and meter. Attention-grabbing because of its distinct spelling.
- 104. 3 10 Contaq Connected In contact with Communication I do not like the q in the spelling In touch Simple and easy to say To join Corresponding with Conform to Playful spelling Physical contact Go get in touch Contaq Qualitative Messaging Associations+Connotations External Market Research When you think of this name, what associations and connotations come to mind? GlobalFieldMarketResearchStudy
- 105. 10 5 Total Possible Score = 1000 Linguistic Analysis Contaq Scriptability 77 Aural Comprehensibility 83 Visual Aesthetics 92 Syllabic Balance 84 Phonetic Viability 90 Evocative Semantics 94 Durability & Longevity 85 Ease of Pronunciation 78 Gender Properties 85 Phonemic Simplicity 82 TOTAL 850 Contaq Internal Analysis: Global Linguistics AccuBrand™ Scoring 0-100 scale with 0 being the lowest score and 100 the highest score
- 106. 10 6 Contaq Contaq Low Score High Score GlobalFieldMarketResearchStudy
- 107. 10 7 Contaq Contaq Low Score High Score GlobalFieldMarketResearchStudy
- 108. 3 10 Assure
- 109. 2 This current usage word has associations with confidence, reassurance, confidence and reliability. Also embedded is the word ‘sure’ which has a calming effect. The word may encounter some pronunciation issues with eastern languages. Assure Durability & Longevity Aural Comprehensibility 88 Assure 109 Scriptability Aural Comprehensibility Visual Aesthetics Syllabic Balance Phonetic Viability Evocative Semantics Durability & Longevity Ease of Pronunciation Gender Properties Phonemic Simplicity Quantitative Score 84 88 86 82 79 80 89 88 85 86 847 89 A name that triples as common usage, personality brand, and neologism. This will be easily familiar and recognizable, though there may be pronunciation issues with eastern languages.
- 110. 3 11 Assure Confidence Guaranteed To confirm Dispel doubt To conform to something All knowing Comforting Lead to believe Set at rest To be sure Stand behind Certification Insure Assure Qualitative Messaging Associations+Connotations External Market Research When you think of this name, what associations and connotations come to mind? GlobalFieldMarketResearchStudy
- 111. 11 1 Total Possible Score = 1000 Linguistic Analysis Assure Scriptability 84 Aural Comprehensibility 88 Visual Aesthetics 86 Syllabic Balance 82 Phonetic Viability 79 Evocative Semantics 80 Durability & Longevity 89 Ease of Pronunciation 88 Gender Properties 85 Phonemic Simplicity 86 TOTAL 847 Assure Internal Analysis: Global Linguistics AccuBrand™ Scoring 0-100 scale with 0 being the lowest score and 100 the highest score
- 112. 11 2 Assure Assure High ScoreLow Score GlobalFieldMarketResearchStudy
- 113. 11 3 Assure Assure Low Score High Score GlobalFieldMarketResearchStudy
- 114. Appendix Linguistic Analysis: Terms Defined 114
- 115. Terms Defined Scriptability Syllabic Balance Aural Comp. Phonetic Viability Visual Aesthetics Refers to how the name appears when it is written and any difficulties encountered in the scripting process. Refers to overall lexical balance, with regard to syllable structure (Perfect balance is CVC-CVC.) Aural Comprehensibility: Refers to how easy it is to understand the word when you hear it pronounced. How intuitive is pronunciation based on orthography? Refers to quality of thematic undertones. How does the word look? Is it visually appealing? Does it offer potential for interesting logo design? Evocative Semantics Ease of Pronunci- ation Durability & Longevity Rating of relative articulatory comfort. Does the word possess distinctive qualities that will ensure strength in the future? Phonemic Simplicity How fluid are the phonemic transitions? (i.e. no adjacent harsh sounds at phonemic. joints) Gender Properties This category measures the feminine or masculine qualities of the word, relative to a neutral baseline. Appendix Linguistic Analysis: 120
- 116. Terms Defined Morphological Complexity A measure of the number of distinct morpheme types in a given word or utterance. Within Linguistics, this is a highly contested measure: How do we process morphologically complex words? Two proposed processes are as follows: » Using parsing routines to identify constituents and calculate meaning. » Using memories for words to access stored records of lexical meaning. Regarding metrics for measuring the complexity of morphological, numerical, and alphabetical strings: Information theory offers a notion of this complexity in asking the following: Intuitively, which of (1) and (2) is more complex? (1) 10101010101010101010 (2) 11011111000101011010 In comparing these strings, much can be extrapolated to morphological and linguistic structure as well. For instance, if two words contain the same characters/letters, but in differing orders and at levels of differing morphological complexity, parsing may be constrained, dependent on pattern recognition and other related properties. Appendix Linguistic Analysis: 116
- 117. Syntax refers to the structure of a sentence or utterance. It follows that a syntactic construction that has no bound forms among its immediate constituents; any phrase or sentence. Syntactic Construc- tion Inflectional Category An Inflectional Phrase (IP) is a functional phrase which has inflectional properties (such as tense and agreement). An Inflectional phrase is essentially the same as a sentence, but reflects an analysis whereby a sentence can be treated as having a head, complement and specifier, like other kinds of phrases. Linguistic Analysis: Terms Defined Appendix 117
- 118. Glossary of Linguistic Nomenclature Phoneme Morpheme Grapheme The smallest distinc- tive unit of sound in the structure of a given lan- guage. The smallest grammatical unit (of meaning) in the structure of a given language. The smallest semantically distinguishing unit in a written language, analogous to the phonemes of spoken languages. Appendix 118
- 119. Glossary of Linguistic Nomenclature Glyph Affix Ascender Prefix Descender Infix Ligature Suffix A specific shape that represents a grapheme, in a specific typeface. An additional element placed at the beginning or end of a root, stem, or word, or in the body of a word, to modify its meaning. In typography, the up- ward vertical stem on some lowercase letters, such as h and b, that extends above the base- line height. An affix which is placed before the stem of a word (also called a preformative). In typography, the por- tion of some lowercase letters, such as g and y, that extends or de- scends below the baseline. An affix inserted inside a word stem (an existing word). Occurs where two or more graphemes or letters are joined as a single glyph. An affix which is placed after the stem of a word (also sometimes called a postfix). Appendix 119
- 120. Glossary of Linguistic Nomenclature Phonology Dialect A particular form of a language that is peculiar to a specific region or social group. Coda The consonant(s) occur- ring after the vowel in a syllable. The description of the systems and patterns of speech sounds that occur in a language, and how they govern pro- nunciation. Idiolect A variety of language that is unique to a person, as manifested by the patterns of vocabulary, grammar, and pronunciation that he/she uses. Orthography A standardized system for using a particular writing system (script) to write a particular lan- guage. Consonant Cluster A group of consonants which have no interven- ing vowel. Lexicon Essentially a catalogue of a given language’s words (its wordstock). Appendix 120
- 121. Glossary of Linguistic Nomenclature Alliteration Rhyme Lexical Stress The repetition of a particular sound in the prominent lifts (or stressed syllables) of a series of words or phrases (used here to refer to in- tra-lexical, or within- word, application). Element of a word or syllable that has or ends with a sound that corre- sponds to another (used here to refer to intra- lexi- cal application). The stress placed on a given syllable in a word (also known as word stress). Appendix 121
- 122. Glossary of Linguistic Nomenclature T ense Number A category that locates a situation in time, to indicate when the situation takes place. Tense is the grammaticalization of time reference. Agreement based on grammatical number can occur between verb and subject, as in the case of grammatical person. Person The grammatical distinction between context-dependent references to participant(s) in an event; typically the distinction is between the speaker, the addressee, and others. Appendix 122
- 123. Glossary of Linguistic Nomenclature Mood Gender A grammatical (and specifically, morphological) feature of verbs, used to signal modality. That is, it is the use of verbal inflections that allow speakers to express their attitude toward what they are saying. In languages in which grammatical gender plays a significant role, there is often agreement in gender between a noun and its modifiers. In languages that have a system of cases, there is often agreement by case between a noun and its modifiers. Case agreement is not a significant feature of English? Example languages which employ case agreement widely: German, Greek, Russian. Voice Case In grammar, the voice (also called diathesis) of a verb describes the relationship between the action (or state) that the verb expresses and the participants identified by its arguments (subject, object, etc.). Appendix 123
- 124. Glossary of Linguistic Nomenclature Phoneme Morpheme Grapheme The smallest distinc- tive unit of sound in the structure of a given lan- guage. The smallest grammat- ical unit (of meaning) in the structure of a given language. (Note: A morpheme may or may not stand alone, whereas a word must.) The smallest semantically distinguishing unit in a written language, analogous to the pho- nemes of spoken languages. (Note: A grapheme may or may not carry meaning by itself, and may or may not correspond to a single pho- neme. Graphemes include alphabetic letters, typo- graphic ligatures, numerical digits, punctuation marks, and other individual symbols of any of the world’s writ- ing systems.) Appendix 124