Paul Madden Frokostseminar Slides
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This document provides advice on how to audit links and identify risky links that could lead to penalties. It recommends using a link auditing tool to divide links into those to remove, disavow, or keep. If penalties are received, the document advises removing links, using disavow files, and in some cases rebuilding links cautiously. It warns that over-removing links can be as harmful as under-removing. The key takeaways are to build links carefully, manage link profiles closely, and not believe unsupported claims, as sites with well-managed links can still succeed.
Paul Madden Frokostseminar Slides
- 1. Links in 2013 How to spot the bad How to solve the problems
- 2. HOW TO SPOT A SHI**Y LINK BY PAUL MADDEN
- 3. HOW TO SPOT A SHITTY LINK BY PAUL MADDEN
- 4. What we will cover
- 5. Current state of link building
- 6. How to audit what you have
- 7. How to clean up and solve issues
- 8. Who is Paul Madden ?
- 12. 200+ Staff
- 14. In 3 countries
- 15. The Provider of the Largest Number of Links in the UK
- 16. BAD YEAR 2012 A For blatant SEO
- 17. PRE 1ST QUARTER OF 2012 Throw as many links as you dared Some counted some did not If you threw enough of the right stuff you won
- 18. WHAT CHANGED?
- 19. Further Pressure Penguin Unnatural Link Warnings Disavow Penalties all over the place &
- 21. IS A PENALTY OR FILTER PENGUIN AIMED AT SEO
- 22. TO DULL THE EFFECT OF DESIGNED People Chasing the Algorithm
- 23. PENALTIESLINK
- 24. Google have sent a number of waves of unnatural link warnings There is now a much more formal procedure to get the penalty removed They are still sending them
- 26. Timeline: Unnatural Link Warning You’re expected to clean up 2-‐3 weeks later Manual penalty applied
- 27. If you get a penalty…
- 29. WE ALL NOW FACE THE PROBLEM
- 30. Links are STILL the Signal
- 31. THEY NEED US WE MAKE THE SIGNAL
- 32. THE MYTHOF NATURAL LINKS
- 35. Don’t follow what everyone else does or you’ll be in the next filter Guest Posts Infographics
- 36. WHAT’S LEFT ? TYPES OF LINK
- 37. PAID LINKS
- 38. GIFTS
- 39. ADVERTORIALS
- 40. Infographics! Guest posts! Directories! Social Bookmarks! Paid in content !
- 41. TYPES OF LINK PROFILES THERE ARE 2
- 42. YOU HAVE TO MANAGE EACH ONE EVERY LINK HAS RISK
- 43. Validate every link opportunity! Only buy link building services if the company can demonstrate that they know what risk is and how they handle it! Be realistic in your link risk exposure !
- 44. Link Value
- 45. Link Value DA – Higher is beSer CitaTon Flow – Higher is beSer Trust Flow – Higher is beSer Page Rank -‐ 0-‐10
- 46. Link equity / number of outbound links = Value passed
- 47. Quality raters Disavow Spam Team
- 48. EWOQ’s
- 49. EWOQ’s
- 53. At least 4 other companies
- 55. Who said is just a machine ?
- 56. Trust
- 58. We needed to try understand what the link risk was of every link we had placed or were going to place
- 60. Google have hidden what they consider a bad link well To rank you have to build, but you have to manage the risk far more
- 61. MANAGING THE RISK OF LINK BUILDING 1. 2. 3. Have someone audit your links with experience Audit what you have Determine what is risky and what to remove
- 62. Removing is almost as bad as not removing! If you determine what the problem links are, out of every 100 links you identify as bad Google probably only thinks 20 are bad! Removing all 100 is as bad for your rankings as getting penalised in some cases!
- 71. WHAT TO LOOK FOR! SIGNALS OF RISK!
- 72. far higher % of on anchor! higher % of sitewides! higher % of suspect cctld! more links that 40x or 50x!
- 73. What makes a link problematic? Reason for the site! Commercial Anchors again and again! Poor link metrics (Majestic / Moz / PR)! No Social Activity on a site (Twitter / Facebook)! Banned Words! Links to bad places! No interaction on the site! Wrong CCltd!
- 78. OR EVERY SUSPECT ONE LOOK AT EVERY LINK
- 80. 1
- 81. Submit your URL
- 82. 2
- 83. LinkRisk scores each link
- 84. 3
- 85. Divide your links up: -‐ Links to remove Links to disavow Links to keep
- 87. Risk is obvious in the anchor text distribution!
- 95. 700+ beta signups in the queue in 72 hours 3 free entries to you
- 96. WHAT TO DO IF YOU GET CAUGHT?!
- 97. 3 Main Risks: Penguin Link Devaluation Link Warnings
- 98. If you’ve been penguined
- 99. AND WAIT FOR GOOGLE! REBALANCE!
- 100. If links are devaluing
- 102. If you get a manual penalty
- 103. Manual Penalty: Link audit and clean-up! Link removal attempts (keep records)! Disavow the links that you cannot remove !
- 104. REMOVALS!
- 105. FOR EVERY LINK YOU REMOVE You have to consider what you might have to add & how
- 106. Disavow Defini&on: I’ve been a bad boy
- 107. # example.com removed most links, but missed these hSp://spam.example.com/stuff/comments.html hSp://spam.example.com/stuff/paid-‐links.html # Contacted owner of shadyseo.com on 7/1/2012 to # ask for link removal but got no response domain:shadyseo.com
- 108. www is not the same as non www to Google disavow
- 109. Most people disavow the whole domain
- 110. That is an important fact Its probably why many sites are slowly dropping in ranking
- 111. UTF-‐8 .txt Or they will ignore it
- 112. linkri.sk/omgdisavow
- 113. WAIT!
- 114. Here
- 115. Some poor links can take months to get cached again, if they ever do
- 116. REINCLUSION REQUEST IF YOU AREN’T SUCCESSFUL TRY AGAIN
- 117. Reinclusion requests
- 118. Dear Google Quality Team,
- 119. Reason why you are asking
- 120. AcTons you have taken
- 121. Show that you have changed
- 122. Be polite Many Thanks Paul
- 124. DON’T WORK AS WELL AS THEY DID 301’s
- 125. REDIRECTIONS AND NEW DOMAINS BEWARE WHAT PASSES…
- 126. Takeaways
- 127. Link build with cauTon
- 128. Manage your link profile
- 129. Don’t believe the hype
- 130. Sites with links sTll win Every 7me….