Link Building - Giving Google What It Wants
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Gareth Hoyle provides an overview of link building and how it can help with search engine optimization. He discusses what link building is, why it's important, and some techniques for getting natural backlinks manually or through outsourcing. The key risks of link building like penalties for unnatural linking are also covered. Resources for further information on SEO and link building are provided at the end.
Link Building - Giving Google What It Wants
- 1. GARETH HOYLE
- 2. WHO IS GARE TH HOYLE?
- 4. VOTE FOR OU R LINKS!
- 5. ervices.html rilla flavour.com/s http://www.go Example of a Link on a Page Anchor Text = SEO outsourcing
- 6. o.uk/link-building-strategy http://skyrocketseo.c Example of a Natural Link Building your Brand
- 7. NATURAL LINKS ARE GREAT!
- 8. INFOGRAPHICS ARE POPULAR Designed Graphic or Image is used http://seooutsourc ingcompany.co.uk Image can also = the Link to-outsource-and /how- -win-big
- 9. WHY DO YOU NEED LINK BUILDING?
- 10. Search Engines Read Signals
- 11. A link is a Vote / Signal
- 12. GOOD SIGNALS GOOD RANKINGS
- 13. HOW LINK BUILDING IS DONE?
- 14. MANUALLY
- 15. ALWAYS? IT DEPENDS ON THE LINK
- 16. Volume – We use Offshore Staff
- 17. Volume – We use Offshore Staff and me!
- 18. OUTREACH More contact with site owners
- 19. WHY YOU SHOULD USE A SPECIALIST?
- 20. MORE Efficiency
- 21. Aware of the Dangers
- 22. MAY BE MORE UP-TO-DATE THAN YOUR GENERAL MARKETING STAFF
- 23. THE DANGERS OF LINK BUILDING
- 25. Link Building is a large part of the manipulation
- 26. Too Many Links PENALTY Wrong Type PENALTY HIGH RANKINGS Right Type at the Right Speed
- 27. TECHNIQUES YOU CAN DO
- 28. Broken Link Building via Webmaster tools 404 Errors
- 29. Use Google Alerts to track Keyword & Brand Mentions
- 30. SOCIAL SIGNALS
- 31. Google cannot read links on Facebook & Twitter It does count social votes though!
- 32. Author Rank and Google Plus – It is the person not the site
- 33. SOCIAL LINKS GREAT CONTENT GOOGLE SUCCESS IN 2013 AND BEYOND!
- 34. USEFUL RESOURCES Google YouTube Webmaster Help Majestic SEO
- 36. IMAGE CREDITS THANKS TO Slide 4 – Vote by jonathan mcintosh Slide 10 – Signals by nottsexminer Slide 14 – Builder by Titanic Belfast Slide 20 – Camel by wwarby Slide 21 – Lion by amandarichard421