Wida Search and SEO Introduction
- 1. Wida Search & SEO Introduction
- 3. Who we are: • Established 1998 • 20 Employees • Five Offices Across the U.K • Family Run Business • Over 2,000 Websites Designed, Built and Developed • Vast Experience in the Industry
- 4. Some of the main reasons businesses join Wida Search is: • 98% Client Retention Rate • Competitive Quotes • Ethical SEO methods • Packages tailored to your needs
- 5. Key Benefits of joining Wida Search: • No Lengthy Contracts • Free Consultancy and Honest Advice • Dedicated SEO and PPC Account Managers • On-going Technical Support
- 6. What is SEO?
- 7. The Use of Search Engines
- 8. The Growth of Search Number of Searches/Day on Google 3 Billion Searches/Day (announced Aug. 2012)
- 9. SEO vs. Paid Search Ads 75%+ of all clicks go to organic results, not paid ads.
- 10. SEO vs. Paid Search Ads More than 50% of search queries have no paid ads at all.
- 11. Local SEO Normal Algorithm Maps Algorithm
- 12. Videos Normal Algorithm Video Algorithm
- 15. Technical SEO - Accessibility 301’s – Redirecting traffic from one Page to another Rel Canonical Keyword Cannibalisation Duplicate Content • Get the Right Page Ranking for the Right Query Rewriting unique Meta Titles and Meta • Multiple pages targeting the same keywords can Descriptions for each page on the site cause dilution of relevancy
- 16. Keyword Research A Process for Choosing Good Keywords High Volume (many searches/month) Low Competition Ideal Keywords! (weak sites/pages in the top 10) High Value (large % of visitors convert)
- 17. Content The Better Your Content, The Better Your SEO Actual Content Community Products Platform/Data Creating great content will get you noticed and people will start to share on social networks
- 18. Link Building URL (the link target) What Matters in a Link? <p><a href=“http://www.widasearch.com”> Wida Search</a> is a good resource for those seeking to learn more about search engine optimisation.</p> Surrounding Text Anchor text (may provide context on (tells the engine what the link’s relevance) this link is about) All of these elements are good to understand when thinking about links
- 19. #1 - Manual Link Submissions/Requests
- 20. #2 - Competitive Link Research/Acquisition
- 21. #3 - Links via Embedded Content
- 22. #4 - Linkbait & Viral Campaigns
- 23. #5 - Content, Technology & API Licensing
- 24. #6 - Partnerships, Exchanges & Trades
- 25. #7 - Paid Links
- 26. Different Social Networks Users: 200mm 900mm 200mm 150mm 20mm Users: 15mm 30mm 14mm 15mm 15mm
- 27. Twitter
- 28. Facebook
- 29. Google+
- 30. How to Manage this Data
- 31. Google Webmaster Tools http://google.co.uk/webmasters - can help you diagnose and repair issues w/ your site
- 32. Google Analytics http://google.co.uk/analytics - track how visitors get to you and what they do on your site
- 33. Great Content + SEO + Social Does Work. Great SEO Social Link + + + Content Friendly Sharing Building = Higher More More More Rankings Readers Followers Influence = Virtuous Cycle of Inbound Marketing!
- 34. Great SEO Builds On Itself Done right, consistent, quality work + solid SEO lead to a natural growth in referrals
- 35. Thank You! Want to get in touch? Address: Units D-F, Brookside Road, Ruddington, Nottingham, NG11 6AT Twitter : @WidaSearch Email: info@widasearch.com Call: 0115 921 4797