Michael Leung started the non-profit organization Hong Kong Honey Local to promote urban beekeeping on rooftops in Hong Kong. He collaborates with bee farmers in rural areas and organizes seminars and lectures to raise awareness about pollination and honey. Citizens and students volunteer as designers, artists, and teachers to help educate the public. Residents keep beehives on their rooftops and learn beekeeping skills from Michael. The organization uses its digital platform and partnerships with other groups to promote beekeeping and environmental issues. Hong Kong Honey Local was started in 2010 as the city's first urban beekeeping initiative.