perceived attributes of innovation
- 2. Introduction • Innovation is an idea, practice or object that is perceived as new by an individual or other unit of adoption.
- 3. Attributes • They the are qualities, characteristics or traits possessed by an object • An innovation has some qualities or characteristics • It is not the intrinsic quality
- 4. The perceived attributes of innovation that are basic to extension are 1. Relative Advantage 2. Compatibility 3. Complexity 4. Trialability 5. Observability 6. Predictability
- 5. 3.Complexity “It is the degree to which an innovation is perceived as relatively difficult to understand and use.” • It is usually negatively viewed to its rate of adoption.
- 6. • An innovation should be less complex for the farmers to understand & use • However, it may not deter its adoption, provided it has more relative advantage. • Example: HYV Crops, composite fish culture etc
- 7. • Complex technologies often require complementary adoption. • Example: adoption of HYV require adoption of balanced nutrition practices, appropriate protection technologies & better management methods, to get the best results.
- 8. Trialability • “it is the degree to which an innovation may be experimented with in a limited basis” • It is positively viewed to its rate of adoption.
- 9. • Example: new seeds & fertilizers • Minikit demonstrations have helped in spreading the cultivation of HYV • Earlier adopters ≥ later adopters
- 10. Observability • “it is the degree to which the results of an innovation are visible to others • The visible impact of an innovation facilitates its diffusion in the social system • Example: balanced fertilizers Vs. Nitrogen fertilizers
- 11. Predictability “ it is the degree of certainty of receiving expected benefits from the adoption of innovation” • Subsistence farmers are often very cautious in making adoption decision, & they will adopt only those technologies which reach their expectation level
- 12. Preventive innovations “It is an idea that an individual adopts at one point of time in order to lower the probability that some future unwanted event will occur”
- 13. • These unwanted events might not have happened even without the adoption of the preventive innovation, so the benefits are not clear cut • Preventive innovations have slow rate of adoption because difficulties in perceiving its relative advantage