Personalisation and Customisation in HR
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The document discusses key HR trends in the digital management era, emphasizing the importance of personalization and customization in employee experiences. It outlines steps for effective implementation, including understanding candidates and prioritizing business needs. Key opportunities are identified in various HR areas such as recruitment, onboarding, and performance consulting, with a focus on enhancing speed and addressing basic human needs.
Personalisation and Customisation in HR
- 1. HR Trends for the digital HR management era Tom Haak May 8, 2019
- 3. 1. Risk management in a bank
- 4. 2. Police Real time feedback
- 6. 4. Microlearning in a hospital
- 7. 5. Learning feedback Siemens
- 8. 6. Skill Mapping at SW company Uman.AI
- 9. What do we see? • Digital • Personalization • Speed • Employee focus
- 11. Personalization The act of tailoring an experience or communication based on information a company has learned about an individual Personalization: company tailors Customization: employee tailors
- 12. Basic human needs (Robbins) •Certainty •Variety •Significance •Love and attention •Growth •Contribution
- 17. Steps Know you candidates / employees Set priorities - Business issues - Gap analysis - Impact x Effort Implement - Continuous measurement and adaptation
- 18. Opportunities • Recruitment • Jobs/ Work • Onboarding • Management • Learning & Development • Reward • People analytics/ Performance consulting
- 19. Opportunities Area Customisation Personalisation Recruitment/ selection Jobs/ Work Onboarding Management Talent development Learning Reward Communication Office People Analytics The employee experience
- 20. More opportunities Area Increase speed! Recruitment/ selection Jobs/ Work Onboarding Management Talent development Learning Reward Communication Office People Analytics The employee experience
- 21. Key takeaways • Big opportunities with customization and personalization • Start with customization • Digital fuels personalization • Don’t forget the basic human needs By becoming more digital, HR can become more human
- 22. - Link via LinkedIn - hrtrendinstitute.com - Twitter: @tomwhaak - Flipboard: The Future of HR - Pinterest: The Future of HR 22