The document provides guidance on writing a persuasive radio transcript with differing viewpoints from three separate characters. It advises to use facts, logical reasoning, and refutation of opposing views to strengthen arguments. Writers should clarify values, prioritize main points, and select persuasive language techniques for each character, such as emotive language, rhetorical questions, repetition, exaggeration, calls for action, and personal pronouns to appeal to listeners' emotions and establish an ethical argument.