presence
peter saint-andre
jabber
http://stpeter.im/
 
presence
dial tone for internet communication
context...
message + reply,  London <> Calcutta
1800: 2 years (sailing ship)
1914: 1 month (steamship)
1950: 1 week (airmail)
1980: 2 days (overnight mail)
1993: 10 minutes (email)
1999: 1 second (instant messaging)
half-life of information  is shrinking
need to build the  real-time internet
deliver information when it’s needed
know when people, devices, apps are online
presence
“the new dial tone”
boring!
a catalyst for  interaction
also need  identity + capabilities
PSTN “presence”  is minimal
dial tone indicates system availability
identity is only  a number
capabilities are stable and minimal
on IP networks,  more complexity
presence is individual (person/device)
presence is manifold (multiple devices)
presence is mutual (subscriptions)
identity is more complete (vCard++)
capabilities are dynamic and multifaceted
not just  person to person
person to  application
application to application
what can we do  with presence?
one-to-one IM
groupchat (à la IRC)
just teen chat, right?
wrong!
trading desks (investment banks)
incident rooms (CapWIN)
situation rooms (U.S. Marines)
data syndication
real-time RSS (just-in-time updates)
microblogging (Twitter, Jaiku)
real-time  financial modelling
intelligent workflow processing
energy trading (NetEnergy)
sales / logistics (Reynolds & Reynolds)
network management (Oracom)
wireless access points (Sputnik)
configure linksys routers (VoIP provider)
info sync (TiVo)
real-time virtual collaboration
SVG whiteboarding (Inkboard, etc.)
shared document editing (SubEthaEdit)
collaborative data objects (MITRE)
presence-enabled telephony
PTT/PTV triggered  by presence
Google Talk
Asterisk,  FreeSWITCH, etc.
federate PBXs
look ma, no telco!
presence in distressed environments
serverless mode (zeroconf)
link-local comms (Bonjour)
unwired schools (OLPC)
mesh / IP “bubbles” (military convoys)
extended presence
geolocation
vehicle tracking (Real Fleet, trakm8)
first responder systems (CapWIN)
mobile marketing services
many more examples
principles...
presence will be ubiquitous
real-time trumps  store-and-forward
voice chat trumps  voice mail
IM trumps email
real-time builds stickiness
real-time improves  time-to-market
real-time builds competitive advantage
all with open standards (xmpp/sip/rtp/etc.)
radical innovation  at the edges
think world wide web, not telco
sounds great, huh?
there be dragons!
technical challenges...
scalability (a million points of presence?!)
sharing presence  across domains
privacy & security
societal challenges...
who owns presence data?
who can access presence?
personal challenges...
always-on availability  is no fun
presence overload
managing multiple devices
technical solutions...
automation (e.g., calendars)
smarter devices
social solutions...
presence etiquette?
personal solutions...
continuous partial attention
multiple presence IDs
knowing when to  go invisible
understanding costs  and benefits
give presence,  get connected
presence-enabled connected world
everything is going real-time
half-life of information is shrinking
we’re building the  real-time internet
whether we know it  or not
whether we like it or not
the best way to  predict the future...
is to invent it
we’re inventing it together
join the conversation
An   eComm 2008   presentation –   http://eCommMedia.com   for more

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